Zero to Mastery in BUSINESS COMMUNICATION Zero to Mastery in BUSINESS COMMUNICATION • Shadab Saifi (Illustrator) • Ayaz Uddin (Editor) AN ISO 9001:2008 CERTIFIED COMPANY V E I AYU DUCATION OF NDIA 2/25, Ansari Road, Darya Ganj, New Delhi-110 002 Copyright © Vayu Education of India First Edition: 2022 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owners. DISCLAIMER Errors, if any, are purely unintentional and readers are requested to communicate such errors to the publisher to avoid discrepancies in future. Printed & bound in India Published by: AN ISO 9001:2008 CERTIFIED COMPANY VAYU EDUCATION OF INDIA 2/25, ANSARI ROAD, DARYA GANJ, NEW DELHI-110 002 PH.: 011-41564440, MOB. 09910115201 E-MAIL: [email protected] • WEB: www.veiindia.com his book is basically designed for students who are eager to learn business T communication; it addresses the practical and physical aspects of how to become agile and effective, by not spending any real effort on the why question, or on the question of what to do with it once you have better communication ability. In view of widening gap between teacher and taught and spoiled educational environment, I have written this book in the best interest of the students. The book is presented in a simple, concise manner such that the reading is made pleasurable; the content and vocabulary encompasses on giving added meaning to the subject, it help students to understand current corporate strategic public relation and the subject in a better manner. It can, therefore, guide students in a proper direction and towards their ultimate and real goal of life. “One is able to respond to proactive strategic direction, and being able to respond to reactive necessity, is what this book is about” I hope that this book will be found useful to the teachers as well as students. Apart from it your suggestions are always welcome for improving the standards of the book. I crave the indulgence of the readers for any printing mistakes in the book. I hope this book will serve the purpose of the student of various statuses, and only can judge how much I have succeeded in my efforts. Preface (v) 1. BASIC OF ENGLISH GRAMMAR ......................................................................1-7 Importance of English Language, Parts of Speech, Noun, Classifications of Nouns, Types of Common Noun, Solved Exercise 2. VERB...........................................................................................................................8-20 Types of Verbs, Verb with Different Tenses, Irregular Verbs, Subject Verb Agreement, Basic Principle of Subject Verb Agreement, Everyone and Everybody, Exercises, Answers 3. ADVERB...................................................................................................................21-26 Kinds of Adverb, Exercises, Answers 4. ADJECTIVES..........................................................................................................27-30 Degrees of Adjectives, Irregular Comparative and Superlative Forms, Kinds of Adjectives, Adjectives of Quality, Adjectives of Number, Demonstrative Adjectives, Interrogative Adjectives, Possessive Adjectives, I or Me, Exercise, Answers 5. PUNCTUATION......................................................................................................31-42 Full Stop (Period), Question Mark (?), Exclamation Mark (!), Colon (:), Semicolon (;), Semicolon is used, The Hyphen, Suspended Compounds, Dash, Parentheses [ ( ) ], Bracket, Paraphrasing, Meaning of Paraphrasing, Purpose of Paraphrasing, Steps of Paraphrasing, Changing the words, Paraphrasing Examples, Original Paragraph: Example 1, Example of Paraphrasing, Summary Writing, Exercises, Answers to Exercises Zero to Mastery in Business Communication 6. ESSAY WRITING ...................................................................................................43-50 Foundations to Effective Business Writing, Steps of Essay Writing, Structure of an essay, Introduction, Body, Conclusion, Different types of essays, Narrative Essays, Descriptive Essays, Imaginative Essays, Reflective Essays, Argumentative Essays, Expository Essay, Process Analysis Essay, Compare/Contrast Essay, Conclusion, Definition Essay, Classification Essay, Cause and Effect Essay, Exercises 7. BASIC FORMS OF COMMUNICATION........................................................51-61 Why Study Communication?, Forms and Types of Communication, Forms of Communication, Nonverbal communication, Static Features, Dynamic Features, Visual Communication, Case Study, Exercise, Essentials of Communication, Advantages of Formal Communication 8. COMMUNICATION MODELS..........................................................................62-69 Shannon’s Model of the Communication Process, Derivative Models of the Communication Process, Exercise 9. COMMUNICATION PROCESS .........................................................................70-80 Communication barrier, Wrong Choice of Channel, Physical barriers, Semantic Barrier, Different Comprehension of Reality, Socio-psychological Barriers, Case Study, Exercise 10. CORPORATE COMMUNICATION............................................................... 81-104 Basic forms:-Formal and Informal Communication, Formal Communivation, Informal Communication,Grapevine Communi-cation (Informal Business Communication), Location of the Grapevine, Formal vs. Informal Channels of Communication, Reasons for Grapevine Communications, How Accurate is the Grapevine?, Factors Affecting Grapevine’s operation, Types of Rumors, How is the Word Spread?, Roles of the Participants, Management’s Response to the Grapevine, Coping or Managing the Grapevine, Positive Aspects, Management Options, Pros and Cons of Grapevine Communication, Non Verbal Communication, Cultural Differences in Non-verbal Communication, Touch, Smell, Paralanguage, Importance of Communication in Business, For Motivation and Employee Morale, Case Study, Exercise, Demerits 11. LETTER WRITING..........................................................................................105-126 Formal Letters, Layout of a Formal Letter, Example of Formal Letter, Addresses, Date, Salutation or Greeting, Ending a Letter, Content of a Formal Letter, First paragraph, Last Paragraph, Outline: A Covering Letter, Outline: A Letter of Enquiry, Informal Letters, Business Letter/Correspondence, Objectives, Meaning of Business Correspondence, Importance of Business Correspondence, Help in Maintaining Proper Relationship, Inexpensive and Convenient Mode, Create and Maintain Goodwill, Contents Serves as Evidence, Help in Expansion of Business, Essential Qualities of a Good Business Letter, In text Questions, Parts of a Business Letter, Format of a Business Letter, In-text Questions, Type of Business Letters, Business Enquiry Letter, Specimen of Business Enquiry Letter, Quotation Letter, Specimen of Quotation Letter, In-text Questions, Planning the Letter, The Seven C's of Business Letter Writing, Structure of Business Letter, Revising the Letter Writing, Types of Letters, Exercise, Terminal Exercise, Activity for You, 12. ORAL COMMUNICATION ........................................................................... 127-158 Struggling Students Need, Pair Work, Small-group Discussions, Whole-class Discussions, Presentations, Pair Work: Think/Pair/Share, Purpose, Tips and Resources, Further Support, Payoff, Further Support, Small-group Discussions: Group Roles, Discussion Reflection Sheet, Sample Role Cards, Small-group Discussions: Determining Key Ideas, Steps for Working Together to Determine Key Ideas, Discussion Etiquette, Speaking Out, Presentations: Presentation Modeling, Present, Oral Communication, Public Speaking, Purpose of Public Speaking, Points to Remember in Public Speaking, Be Energetic, Eye Contact, Use Pauses, State facts in an Interesting Way, Visual Aids, Use of Relevant Stories, "Wow" Factor, Humor, Body Language, Presentation Skills, Tips for Enhancing Student Discussions, Factors affecting Presentation Skills, Interviewing Skill, Types of Interviews, Case Study, Exercise, 13. REPORT WRITING..........................................................................................159-172 Definition of Report, Features of a Good Report, Process of Report Writing, Format of Report Writing, Glossary, Types of Reports, Style of Report Writing, Presentation of a Report, Summary, Format, Heading Page, Contents Page, Executive Summary, Exercise, Important Questions, Social Awareness, Relationship Management Glossary 173-182 References 183 Index 185-188 SPECIAL BONUS! Want These 3 Bonus Books for free? Get FREE, unlimited access to these and all of our new books by joining our community! SCAN w/ your camera TO JOIN! OR Visit freebie.kartbucket.com