THE FOUR YEAR CAREER® YOUNG LIVING EDITION how to make your dreams of fun and financial freedom come true or not… Richard Bliss Brooke Featuring Young Living Leaders: Heather & Wade Doll, Jamie & Chelsea Flaman, Carla & Bill Green, Adam Green, Connie & Michael McDanel, Vicki Opfer, Melissa Poepping, Rob & Alina Rinato, Debra Raybern, Dr. Scott & Brenda Schuler, Duane & Jilene Hay ON REVOLUTION “It is in the nature of revolution, the overturning of an existing order, that at its inception a very small number of people are involved. The process in fact, begins with one person and an idea, an idea that persuades a second, then a third and a fourth, and gathers force until the idea is successfully contradicted, absorbed into conventional wisdom, or actually turns the world upside down. A revolution requires not only ammunition, but also weapons and men willing to use them and willing to be slain in the battle. In an intellectual revolution, there must be ideas and advocates willing to challenge an entire profession, the establishment itself, willing to spend their reputations and careers in spreading the idea through deeds as well as words.” Jude Wanniski, 1936-2005 The Way the World Works (Touchstone Books, 1978) THE FOUR YEAR CAREER® YOUNG LIVING EDITION how to make your dreams of fun and financial freedom come true OR NOT … By Richard Bliss Brooke Copyright © 2015 by High Performance People, LLC All rights reserved. This book may not be reproduced, in whole or in part, without written permission from the publisher, except by a reviewer who may quote brief passages in a review; nor may any part of this book be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, recording or other, without written permission from the publisher. ISBN # 978-0-692-01987-0 Published by High Performance People, LLC 1875 North Lakewood Drive Coeur d’Alene, ID 83814 Telephone 855.480.3585, Fax 888.665.8485 Printed in the United States of America This book is intended to be a fair and honest view of the Network Marketing income model. The core profession has been historically called Direct Sales, where a person directly sells a product or service to others outside of a retail establishment. Direct Sales has been a profession for thousands of years. In fact, it is the original method of sales and business. In 1945, California Vitamins revolutionized the direct sales industry when they allowed all sales reps to recruit other sales reps and earn a commission on their sales … and the sales of many generations of sales reps below them. This paved the way for Network Marketing as we know it today. Network Marketing is also referred to as Multi-level Marketing, Referral Marketing, or Social Marketing. It is present in many messages and exists in many sales channels, including the Internet and even retail establishments. Occasionally, the classic pyramid scheme masquerades as a Network Marketing company. The differences are clear and easy to discern, and the guidelines are detailed in chapter 2. The Network Marketing profession produces now over $32.6 billion in annual sales by 16.8 million US-based direct sellers. i AN INTRODUCTION FROM RICHARD BROOKE In 1977, I was working at Foster Farms, the single largest chicken processing plant in the world. With only 36 years to go until retirement, I decided to change course; and at the age of 22, I joined the ranks of the Network Marketing profession. It took me three years to make a living at it. I quit 100 times my frst year and watched thousands quit who joined before, during, and after me. Then I fgured something out—and three years later, I had 30,000 active partners building the business with me. Sure, people still failed and quit, but 30,000 people stuck with it. I was earning $40,000 a month in 1983 at the age of 28. I have earned millions since and have coached tens of thousands to earn $500 to $5,000 to $50,000 a month and more. I fgured out how to make Network Marketing work. So have a lot of other people. iii Thirty-six years later, I have seen thousands of companies come and go and hundreds of thousands of hopeful Distributors quit before they made it … or maybe they would have never made it. I have seen our profession dirty its pants with its own greed, selfshness, immaturity, and general lack of character within its leaders. I have heard all the rational experiences and factoids about how and why this profession is the scourge of the earth. Many of those perspectives are right on, well deserved, and make total sense. I have also seen that, for those people who “fgure it out,” their lives are forever enriched fnancially, physically, emotionally, and spiritually. Some would say that it’s not fair that only a few people create the success they want in Network Marketing. I would say that everyone who “takes a look” at Network Marketing as a part- time income or a signifcant wealth-building alternative has the same opportunity to succeed. Life is not fair if you defne fairness as “everyone wins.” My mentors never promised me life would be fair. They just promised me it would “be.” The rest was up to me. In 2012, had I stuck it out, I would have been retiring from Foster Farms. That’s not a bad thing, just different. I loved the people there and even enjoyed the work. Instead, I have traveled to every state in our union at least twice, to every province and territory of Canada, and to over 20 fascinating countries (including my favorite, Cuba, three times). I’ve built incredible relationships with thousands of people from all over the world and had incredible successes, as well as my share of mind- bending failures. My favorite people in the world are still my high school buddies and my favorite places in the world are still iv THE FOUR YEAR CAREER where I call home—beautiful Coeur d’Alene, Idaho, and Carmel, California. I am grateful to be able to clearly make the distinction between my life as it is and what it would have been had I stayed at Foster Farms. I suppose a person can fgure out how something won’t work or fgure out how it will. Either way, each attitude is a self-fulflling prophecy. Success In March 1992, SUCCESS magazine featured the Network Marketing industry’s skyrocketing success as its lead story. It was the frst time a mainstream publication had done so in the industry’s 50-year history. That is your favorite chicken chopper turned CEO, Richard Bliss Brooke, in the middle picture. (You can read about how they selected him in Mach II With Your Hair On Fire.) It outsold every issue in the 100-year history of the magazine. More recently, Richard and his wife Kimmy were featured on the March/ April 2015 cover of Networking Times® magazine. This is one of the most well-respected publications in the industry and is a trusted v resource for thousands of entrepreneurs and Network Marketers. In their article, Richard and Kimmy share their vision for the future: to inspire Network Marketing leaders to promote, prospect, enroll, and lead in such a way as to create trust, admiration, and respect. Richard Bliss Brooke has been a full-time Network Marketing professional since 1977. He is a former member of the Board of Directors of the Direct Selling Association, a senior member of the DSA Ethics Committee, as well as: • Author of The Four Year Career® and Mach II With Your Hair On Fire, The Art of Vision and Self-Motivation • Owner of a Network Marketing company • Industry Expert and Advocate • Motivational Seminar Leader • Ontological Coach vi THE FOUR YEAR CAREER CONTENTS A Four Year Career vs. A Forty Year Career? � � � � � � � � � � � � � � � � � � � 1 Why Network Marketing? � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 9 Network Marketing Myths � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 23 Traditional Sales vs. Network Marketing � � � � � � � � � � � � � � � � � � � � � � � � 31 How it Works � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 35 Four Cornerstones of The Four Year Career � � � � � � � � � � � � � � � � � � � � � � 39 The Asset Value � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 51 Momentum � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 55 The Renaissance of the Family & Community � � � � � � � � � � � � � � � � � � � � 59 What to Look for in a Network Marketing Company � � � � � � � � � � � � � 63 Success Stories � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 67 Heather & Wade Doll � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 68 Jamie & Chelsea Flaman � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 70 Carla & Bill Green � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 72 Adam Green � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 74 Connie & Michael McDanel � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 76 Vicki Opfer � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 78 Melissa Poepping � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 80 Rob & Alina Rinato � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 82 Debra Raybern � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 84 Dr. Scott & Brenda Schuler � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 86 Duane & Jilene Hay � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 88 The Four Year Career Vision� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 91 Mach II With Your Hair On Fire � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 94 BlissBusiness.com � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 96 vii