Starting a business is one of the most exciting and fulfilling things one can do - and it can make the entrepreneur extremely rich.  Unfortunately it can also be very unpredictable, and statistically it is far more likely to end in failure than success.  So how does one shift the odds in their favor?  The answer is to learn from the people who have already succeeded. You Can Do It Too brings together the collective knowledge and wisdom of successful British entrepreneurs in the form of 20 essential elements to focus on when starting a business.  Each lesson in this valuable blueprint is illustrated by a real entrepreneurial story which looks at why it is important and how to incorporate it into one’s own business venture. You Can Do It Too is the first step to a successful business and an inspirational masterclass for all budding entrepreneurs.