“ Vic Johnson’s advice has added tens of thousands of dollars to my business over the past year. In fact, one of his ideas added over $100,000 revenue in one month. Pay attention to him and his material, you will be glad you did. Vic is one of the best things that ever happened to my business. —Bob Proctor Star of The Secret DVD Vic is brilliant at Internet marketing. —Loral Langemeier Best-selling author of The Millionaire Maker I’ve watched Vic Johnson come into an industry with no experience and no connections and in just a few years develop one of the most successful personal development sites on the web. He understands and applies the principles of successful Internet marketing as few in this industry do. He’s the real deal! —Kyle Wilson President, Jim Rohn International Vic is truly a master. He took an idea, a dream, a vision he had, and methodically built it into a mini-empire. Vic is not only one of the most prolific marketers on the Internet today; from dealing with him personally on numerous occasions, I can also vouch that he’s one of the most honest, ethical and downright nicest, as well. It’s often been said that ‘if you want to find the diamond mine, first get yourself the best possible map.’ If your goal is to create a six-figure income via the Internet, then the map – in this case – has an actual name. It’s Vic Johnson! —Bob Burg Best-selling author of Endless Referrals His first course that I purchased for $60 got me into the industry. I listened to it and wrote everything down point by point and did as much as I could. I made $8,000 on one site alone. —Roger Gauthier CEO, Tri-Vision Global, Inc. ” 2nd Edition MAKE MONEY O N L I N E : HOw I CrEAtEd A SIx-FIgurE INCOME gIvINg AwAY A dEAd guY’S BOOK! vic Johnson No Dream Too Big Publishing Melrose, Florida “This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.” —F rom a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations Published by No Dream Too Big Publishing No Dream Too Big LLC PO Box 1220 Melrose, FL 32666 USA www.GettingRichWitheBooks.com Copyright © 2005-2011 by No Dream Too Big LLC All rights reserved. No part of this book may be reproduced in any form or by any means without the prior written permission of the Publisher. Cover design: McPhersonGraphics.com Interior design: Sue Balcer, JustYourType.biz 1st printing, 2008 Second edition, 2011 ISBN13: 978-097457179-9 eISBN13: 978-097457174-4 Printed in the United States of America Table of Contents Introduction ..............................................................................................1 Why I’m Qualified to Write This Book ......................................................7 The Medium is Not The Message ...........................................................9 Riffing On What You Will Sell .................................................................12 Giving People What They Want .............................................................14 What Can You Sell On The Internet? .....................................................16 Living In The Real World—Having a Plan ...............................................20 No Business Is Too Tiny To Brand .........................................................23 The Genius of Gates, Buffet, and Every Other Mega-Success ............25 If At First You Don’t Succeed...An Underachiever’s Tale ......................27 Milking Multiple Streams of Income From One Site ............................31 The Six Big Income Generators .............................................................33 It’s Harder to Sell What You Would Never Buy .....................................41 “As A Man Thinketh”... ...........................................................................45 How I Became A Student Of Success ...................................................49 How To Get Targeted Traffic ...................................................................52 Providing Expert Content .......................................................................67 A Great Resource: Social Networks ......................................................70 Blogging For Profit ..................................................................................74 The Origins of My eBook Empire ...........................................................78 Using Email Lists to Create Long-Term Income ....................................83 Success Unexpected in Common Hours ...............................................89 Get Your FREE DVD ............................................................................95 1 Introduction B efore I sat down to write How I Created a Six-Figure Income Giving Away a Dead Guy’s Book, I realized that some of you might think the title of this book is some kind of joke. You are probably thinking, Did this self-styled Internet guru, Vic Johnson [if that is his real name], really make money selling the work of the deceased? And if so, how much did he pay for the copyright? The answer is “Yes, that is my real name. And I did not pay a single penny!” You might also feel somewhat skeptical about the notion of giving something away for free, and then making loads of money in return as so many people promise on the Internet. I am living proof that this can be accomplished as long as you understand the basic principles of marketing which apply to any type of business, including the one I will introduce you to in this book. 2 VIC JOHNSON As you may have guessed, this book is all about how I made money on the Internet repackaging information that was in the public domain and giving it away for free. It is also an introduction to a more in-depth home-study course called Getting Rich With eBooks 3.0. First of all, you need to know that I would never sell a dead (or live) guy’s book without first getting permission. Which means many of the works I have used as informational products have expired copyrights that landed them in the public domain, thereby making them available for all to use without permission. I’ve also marketed a great deal of materials that have valid copyrights. I pay royalties to the authors on those programs, just as I am paid royalties by others on my work they choose to use. Failure to respect copyright law is called “plagiarism,” which is not what I or my program is about. There are Internet gurus out there who may try to sell you that [unethical] kind of shortcut to making a six-figure income. But I’ll warn you, that will almost always lead you down the garden path to poverty. Why? Plagiarized material is often low quality, stale, and badly written. In other words, it is information with next to no value. And the very steep penalties for copyright infringement further make it a pretty stupid decision. Developing this book and my new Getting Rich With eBooks 3.0 home-study course is a project that has been on the back burner for a long time. Not because I am lazy; but mostly because I have been too busy making money on the Internet to get around to writing and teaching about it. HOW I CREATED A SIx-FIGURE INCOME GIVING AWAY A DEAD GUY’S BOOk! 3 There are legions of “gurus” who make (and claim to make) money on the Internet from selling information to others about how they too can make money on the Internet. In other words, they’ve never made money from a real product or service on the Internet. And they are not alone. For instance, there are many so- called real estate gurus who have never made money in real estate. Or stock market gurus who have never made money in the market, etc. There certainly seems to be a plethora of Internet Marketing gurus who have never made an “honest” dime on the Web. Everywhere you turn, on every “virtual corner,” there’s another and another… and another. Sadly, that’s not my biggest complaint -- which is, the actual information they’re selling is by and large a big bunch of Internet poop! And that’s the best of it. The worst is very dangerous as it creates the potential for loss of thousands or tens of thousands of dollars of potential revenue. After watching this trend escalate in recent years, and after many requests for help from our subscribers, I finally made the time to move this project to the front burner where it has percolated into an information-stuffed, home-study course. But this is not a typical, formulaic home-study course (more about that later). This new program of mine is not a puff of dust that promises you a shortcut to making millions. It is a truly informative solution for individuals who desire to make a living as Internet