UX Storytellers Aaron Marcus Abhay Rautela Andrea Resmini Andrew Hinton Andrea Rosenbusch Connecting the Dots Cennydd Bowles Chris Khalil Daniel Szuc Clemens Lutsch Colleen Jones Dave Malouf David St. John David Travis Eirik Hafver Rønjum Deborah J. Mayhew Harri Kiljander Gennady Osipenko Henning Brau James Kalbach Jan Jursa James Kelway Jason Hobbs Jay Eskenazi Jiri Mzourek Ken Beatson Lennart Nacke Marianne Sweeny Edited by Mark Hurst Martin Belam Jan Jursa, Matthieu Mingasson Stephen Köver Olga Revilla Patrick Kennedy and Jutta Grünewald Paul Kahn Rob Goris Robert Skrobe Sameer Chavan Simon Griffin Sudhindra Venkatesha Sylvie Daumal Thom Haller Thomas Memmel Timothy Keirnan Umyot Boonmarlart UX Storytellers UX Storytellers Connecting the Dots Edited by: Jan Jursa Stephen Köver Jutta Grünewald Book layout by: Iris Jagow Jan Jursa Copyright All stories © 2010 by their respective authors. All images © 2010 by the respective authors. UX Storytellers v1.00 To Our Community Contents Acknowledgments xv Foreword xviii Chapter 1 Paul Kahn 25 Learning Information Architecture Jason Hobbs 37 Sex, Drugs and UX Marianne Sweeny 45 All Who Wander Are Not Lost Thomas Memmel 61 Watchmakers Jiri Mzourek 77 UX Goes Viral Sylvie Daumal 89 What I Know and Don’t Know Thom Haller 103 Journey into Information Architecture Jan Jursa 113 Building Arcs with Wall-Hung Urinals Olga Revilla 127 From Consultancy to Teaching Sameer Chavan 143 A Journey from Machine Design to Software Design Ken Beatson 161 UX the Long Way Round James Kalbach 179 Wine, Women and Song Chapter 2 Aaron Marcus 197 Almost Dead on Arrival: A Tale of Police, Danger, and UX Development Dave Malouf 205 Moving into Non-Linear Iteration David St. John 223 One Thing, Many Paths Henning Brau 233 Accepting Star Wars at Work Mark Hurst 243 A Day at Acme Corp Timothy Keirnan 249 UX Professional Goes Car Shopping Sudhindra V. Murthy 265 Design is Problem Solving—In More Ways than One Gennady Osipenko 283 I Am Feeling Lucky Strike Today Cennydd Bowles 289 The Stamp Eirik Hafver Rønjum 297 Cutting Through the Opinions James Kelway 309 Culture Shock Andrea Rosenbusch 321 Shaping Spaces Chris Khalil 333 How to Love and Understand Your Audience by Probing Them Martin Belam 349 Using the Right Tool for the Job