BIO-DATA NAME : PROF. USHA ARORA DATE OF BIRTH : 01-07-1961 NATIONALITY : Indian DESIGNATION : Dean & Director ADDRESS : Haryana School of Business Guru Jambheshwar University of Science & Technology, Hisar-125001 Residence - E-12, Campus GJUS&T, Hisar-125001 Ph. - (R) 01662-263266 (O) 01662-263307 (M) 09416489310 Email ID: [email protected] EDUCATIONAL QUALIFICATION : M.Com., Ph.D., PGDMM CO-CURRICULAR ACTIVITIES : Took keen interest in cultural activities. Declared “Best Actress” twice in Zonal Youth Festivals and won College Colors FIELD OF SPECIALISATION : Marketing Management Logistics Management Business Laws Industrial Marketing TEACHING EXPERIENCE : 31 Years Awards “Best Research Paper Award” on the paper titled “Influence of Promotional Tools Offered by Pharmaceutical Industry” presented in National Conference on “Research Paper Presentation Designing and Implementing Marketing Strategies” organized by All India Management Association Centre for Management Education on 22nd May, 2007. “BHARAT JYOTI AWARD “by India International Friendship Society, New Delhi in 2006. “RASHTRIYA GAURAV AWARD “by India International Friendship Society, New Delhi in 2012. “BEST CITIZEN OF INDIA AWARD” by Best Citizen Award Publishing House, New Delhi in 2012. “BEST PROFESSOR IN MARKETING MANAGEMENT” by Dainik Bhaskar National Education Leadership Award, Mumbai in 2013. RESEARCH WORK MEMBERSHIP OF EDITORIAL BOARD  Chief Editor of Editorial Board of “HSB Research Review” Journal of Haryana School of Business.  Member of Board of an International Journal of “Productivity Management and Assessment Technologies (IJPMAT)” is an official publication of the Information Resource Management Association, Hershey, Pennsylvania (USA).  Member of Editorial Board of “Journal of Management Engineering and Information Technology (JMEIT)”, III-S-2, Sadguru Apartment, Janpath, Jaipur.  Member of Editorial Board/ Reviewer’s Team of “International Journals of Transformations in Management” IRA Publications Ghaziabad UP.  Member of Editorial Board/ Reviewer’s Team of “International Journal of Research of Social Science in Humanity” IRA Publications Ghaziabad UP. RESEARCH PROJECTS TITLE OF PROJECT FUNDING AGENCY STATUS Management of NPA”s in Indian Banks –An Analytical Study UGC COMPLETED A sectoral comparison of Marketing Practices of Banks in India UGC COMPLETED No. of Books and Papers Published/Presented No. of Books Published 4 No. of Papers Published in National and International repute Journals 75 approx. No. of Papers Presented in National & International Conferences 100 approx. RESEARCH SUPERVISION : 1. Seven candidates awarded Ph. D degree. : 2. Supervising five Research Scholars. : 3. Guided more than 150 research projects for MBA Degrees. MEMBER OF ACADEMIC/ PROFESSIONAL BODIES – Dean, Haryana School of Business, GJUS&T Hisar. – Chairperson of Departmental Research Committee, Haryana School of Business, GJUS&T Hisar. – Co-ordinator, SC/ST Coaching Centre for NET (UGC), Remedial Courses and Competitive Exam, GJU S&T Hisar. – Member of Court, G.J.U.S & T, Hisar. – Member of Executive Council as Governor Nominee, BPSM Vishwavidyala, Khanpur Kalan, Sonipat. – Member of Executive Council, G.J.U.S & T, Hisar. – Member of Court as Governor Nominee, M.D.U, Rohtak – Member of Finance Committee ,GJUS&T, Hisar – Member of Finance Committee, BPSM Vishwavidyala Khanpur Kalan ,Sonipat. – Member of Establishment Committee, GJU&ST ,Hisar – Member of P.G.B.O.S in Management Department, BPSM Vishwavidyala Khanpur Kalan, Sonipat – Member of DRC in Management Department, BPSM Vishwavidyala Khanpur Kalan, Sonipat – Member of Board of Governors, Haryana School of Business, G.J.U.S & T, Hisar. – Member of U.G. & P.G B.O.S in HSB, GJUS&T , Hisar – Member of Citizen Charter Committee, GJUS&T , Hisar Had been Member of  NAAC Peer Teams, UGC Bangalore  Major Research Project Allocation And Evaluation Committee, UGC New Delhi (2014)  Women cell, G.J.U.S & T, Hisar  Court , G.J.U.S & T, Hisar  Internal Quality Assurance Cell, G.J.U.S & T, Hisar.  Enforcement of Student”s Discipline, Good Behaviour, Residence and Health, G.J.U.S & T, Hisar.  Proctorial board, G.J.U.S & T, Hisar.  Academic Council, BPSM Vishwavidyala Khanpur Kalan , Sonipat.  P.G.B.O.S in Management Depptt. K.U.K.  Court as Governor Nominee, Chaudhary Devi Lal University, Sirsa.  Court as Governor Nominee, B.P.S.M. Vishwavidyala Khanpur Kalan , Sonipat.  Establishment Committee, GJU&ST ,Hisar  Academic Council, GJU S&T Hisar.  Executive Council G.J.U.S&T, Hisar.  Cultural Co-ordinator of G.J.U.S & T, Hisar  All India Management Association, New Delhi.  All India Commerce Association.  Head of Commerce Deptt. K.M.V. Pundri (Kaithal).  Incharge of NSS, K.M.V. Pundri (Kaithal).  Advisory Committee, K.M.V. Pundri.  Cultural Committee, K.M.V. and Pundri. List of Books, Papers Published and Papers Presented in Seminars/Conferences BOOK – “Corporate Strategy and Management” Arihant Publishing House, Jaipur. – “Management of Credit Schemes in Banks” Regal Publications, New Delhi. 2011 – “Banking in India: Marketing Practices & Strategies “Regal Publications, New Delhi. 2013 – “Emerging Horizons in Business Management” Victorious Publishers (India) Delhi. 2015 PAPERS PUBLISHED: 1. –”The Small Scale Sector: An Anxiety for Finance” in “Facts for You” –Vol. 9, No. 5, Oct. 1987 pp 12-15. 2. –”Small Scale Sector – In Need of Modern Technology” in “Facts for You” - Vol. 9, No.5, Nov. 1987 pp 22-24. 3. –”Financial Constraints of Small Scale Sector” in “Yojana” –Vol. 32 No. 4 ,March 1-15, 1988 pp 20- 23. 4. –”Complementary Role of Large and Small-Scale Sector” in “Facts for You” –Vol. 9 No. 11, May 1988 pp 25-29. 5. –”New Entrepreneurship in Small Scale Sector” in “Facts for You” Vol. 12 No. 9, March 1991,pp 23-26. 6. –”Bye, Bye Mr. Clerk” in “Facts for You” Vol. 20 No. 2, Nov. 1999pp 15-17. 7. –”NPA – Lack of Effective Management” in “Facts For You” Vol. 20 No. 3, Dec. 1999pp-36- 38. 8. –”E-Commerce-No Looking Back”, in “Facts for You” Vol. 20 No. 5, Feb. 2000pp-22-24. 9. –”Implications of E-Commerce” in an edited book “21st Century l Business Environment” from Sabrin printers Haridwar, 2000, pp14-25. 10. –”Contemporary Issues for Corporate Restructuring in the era of E-Commerce” in an edited book “Contemporary Issues in Corporate Restructuring in India in the New Millennium” from Anmol Publishers, Delhi 2001,pp 74-82 11. –”Contemporary Issues in Rural Marketing” in “KAUTILYA” Haryana Economic Journal Vol. XXI No. 1-2, 2000-2001, pp. 21-27. 12. –”NPA Management in the Indian Environment” in “The Banker” April-2000 pp. 27-29. 13. –”Online Financial Supermarkets” in “Information Technology” Vol.9, No. 8, June 2000 pp.75-76. 14. –”Tackling on NPAs” in “Facts for You” Nov. 2000, Vol. 21 No. 2 pp.34-37. 15. –”Global Competitiveness and Some Contemporary Issues in Indian Context” in an edited book “Academic and Industries Interface on Global Competitiveness. 16. –”Globalization and Indian Banking” in an edited book. – “Managing Global Competitiveness – What Indian Companies Must Do” (Book is the outcome of outstanding-papers selected from IV Annual 8M Management Paper contest and Conference held on Feb. 17th 2001 by Jagannath International Management School (JIMS, New Delhi). 17. –”Venture Capital in India: An overview of Entrepreneurship Development” in an edited book “Management of Research and Development in the New Millenium” from MACMILLIAN INDIA LTD., NEW DELHI 2003 pp 650-659. 18. –”Financial Sector Reforms” in an edited book “Economic Reforms in India from First to Second Generation and Beyond” from Deep and Deep Publication Pvt. Ltd. New Delhi –2003 pp. 268-273 19. –”Risk Management Derivatives” in “ JIMS 8M” Vol. 7, NO. 6, April to June 2003 pp. 59-62 20. –”Loan Defaults and Its Impact on Strategic Banking Variables” in an edited book “Emerging Trends in International Business and Financial Services” Excel Books New Delhi-2004 pp. 272-277 21. –”Corporate Governance: Some Contemporary Issues in Banking Industry” in an edited book “Corporate Governance” from Deep and Deep publication, New Delhi-2004 pp.357-362. 22. –”Knowledge Management – The Ultimate Need of the Organisation” in Journal “JIMS 8M” Vol. 9, No. 1, January – March, 2004 pp.30-41. 23. –” Management Education And Emerging Area in the Changing Scenario.” in an edited book “Quality of Management Education- The Challenge of changing scenario From Deep and Deep publication, New Delhi 2005 pp. 121-126. 24. –”Banking Sector Reforms And Performance Evaluation of Public Sector Bank in India” in “Punjab journal of Business Studies” Vol. 1 No.1 in 2005, pp.11-25 25. -”An Analysis of Operational and Productivity Efficiency of Public Sector Banks in India” in “Productivity” Vol. 46 No. 2-3,July-December 2005 pp.384-390 26. –”An Analytical study of Physicians Behaviour Towards Marketing of Pharmaceutical Products in “Indian Journal of Marketing” Vol. ׀, No. 11 , Nov. 2006 pp.10-13 27. –”Agri-Business: Present Status and Future Prospects” in “Annals of Agri Bio Research” An International Journal of Basic and Applied Agriculture and Biology,Vol.11,No.1, July 2006, pp.117-120 28. –”Promotional Tools in Pharmaceutical Industry- A Comparative Analysis of Major and Upcoming Players” in “IPM”, Vol 7, No.2, July-Dec 2006. 29. –”Combating India”s Food Problem by 2020” in “Annals of Agri Bio Research” An International Journal of Basic and Applied Agriculture and Biology,Vol.11,No.1July 2006 pp.113-116. 30. –”Sales Force Management - A Comparative Analysis Of Major And Upcoming Pharmaceutical Companies In India” in” The Icfai Journal of Marketing Management”. Vol.6, No. 2, May 2007 pp.57-65. 31. –”Physicians Perception towards Promotional Tools Offered By Pharmaceutical Industry-A Comparative Age-Wise Analysis” in “Journal of IPM” Vol.8, No.1, Jan-June 2007, pp.1-11. 32. –”Physicians Perception towards Promotional Tools Offered By Pharmaceutical Industry-A Comparative Practicing Status Wise Analysis” in “The Icfian Journal of Management Research” Vol .6 No.8, Aug 2007 pp.7-18. 33. -”Retail Banking- Thrust on Borrowers” Perception” in “Gurukul Business Review(GBR)” The journal of FMS , Gurukul Kangri University ,Haridwar. Vol.4,2008, pp.16-20. 34. –”Truth About Consumer Credit Schemes –An Analysis of Borrowers” Problems” in “The Asian Economic Review”, Journal of the Indian Institute of Economics, Vol.50,April,2008, No.1,pp.167-174. 35. –”A Comparative Study of Retail Credit Schemes of Selected Banks” in “GITAM Journal of Management” Vol.6 No.4 ,Oct-Dec 2008 ,pp203-221 36. “An Analytical Study of Growth of Credit Schemes of Selected Banks” in “The Icfai University Journal of Services Marketing” Vol.VII, No.1, March 2009, pp51-65 37. “Consumer Finance in Indian Banking Scenario- A Comparative Study of Select Banks in Haryana” in an edited book “Contemporary Researches in Business Management” from Vayu Education of India, New Delhi 2009, pp. 271-277. 38. “An Analytical Study of Expectations and Perceptions of Bank Borrowers Regarding Service Quality” in “IPM” vol. 10, no. 2, July –December 2009 39. “Promotional Strategies and Customer Satisfaction Level of Banks” in “Journal of Social and Welfare Management” an Interdisciplinary International Journal . Vol. 1, No. 4, October to December 2009, pp. 145-154 40. “Grievance Redressal System in Indian Banks” in “IME Journal” Vol. IV, No. 1, January 2010, pp 9-15 41. “Performance evaluation of Scheduled Commercial Banks in India” in “BVIMSR”s Journal of Management Research” Vol 2, No. 1, April 2010, pp 124-136 42. “Sectoral Comparison of Current Marketing Practices of Banks” in “KEGEES Journal of Social Science” Vol 2, No. 2, July 2010, pp 253-261 43. “Marketing Strategies for Bank Services” in “COMDEX TIMES” a monthly Journal Management Ideas, Vol. XVI, Issue 01, Jan. 2010, pp 8-11 44. “Technical Analysis of Selectd Scripts of Stock Exchange” “South Asian Journal of Commerce and Management, Vol Jan-March, 2010, No. 1, pp 3-15 45. “Retail Banking (Capatibility Model)” in “MERI-Journal of Management of IT” Vol 3, No. 2, April 2010, pp 53-63 46. “Marketing of Banking Services” in “Marketing Mastermind”, Vol X, Issue 6, June 2010, pp 17-21 47. “Customer Satisfaction Level: Sectoral Comparison of Select Banks” in an Edited book “ Exploration of Business and Management Issues” Excel Books Publications 2010, pp 230-243 48. Assessing Expectations and Perceptions of Bank borrowers” in an edited book “Exploration of Business and Management Issues” Excel Books Publications 2010, pp 323-345. 49. “Ethics in Relationship Marketing: An Effective Strategy for Business in Today”s Competitive World”. In an edited book “Marketing: Yesterday-Today-Tomorrow” Banayan Tree Advertising Publication, New Delhi 2011, pp164-175. 50. “Sectoral Comparison of Core Banking Solutions” in an edited book “Business and Management- Contemporary Research Issues” Macmillan Publisher, New Delhi 2011, pp 533- 544. 51. “An Empirical Study on Expectation and Perception of Borrowers about Retail Banking Service Quality from Bankers Point of View” in an edited book “Business and Management- Contemporary Research Issues” Macmillan Publisher, New Delhi 2011, pp 545-552. 52. “A Study of Expectation and Perception of Indian Consumer of Public and Private Sector Banks” in an edited book “Business and Management- Contemporary Research Issues” Macmillan Publisher, New Delhi 2011, pp 615-626. 53. “Service Quality: An empirical Study of Expectation versus Perception in Retail Banking” in “GYAN MANAGEMENT- an International Bi-Annual Referred Journal of Management and Technology”, Vol. 5,Issue 1, Jan –June 2011,pp 35-45. 54. “Made in India –India As Brand (Natioin Branding)” in Research Drops “a Peer reviewed International Journal, Vol1,issue 1,March 2011,pp 176-183 55. “Service Quality in Retail Banking: An Indian Perspective” in “The IUP Journal of Marketing Management” Vol.x, No.3, August 2011, pp 51-65. 56. “Customer Service in Indian Commercial Banks: An Empirical Study” in “International Journal of Management and Innovation (IJMI)” Vol.3, Issue 1, 2011. p 59 (20) 57. “Made in India – India as Brand (Nation Branding)” in “Research Drops”, A Peer Reviewed International Journal, Vol. 1, No. 1 March 2011,pp176-183. 58. “Customer Perception towards CRM Practices in Public Sector Banks in Delhi Region” in an edited book “Business Management-Key Research Issues”, EXCEL BOOKS NEW DELHI 2012, pp 617-625. 59. “Demographical Impact on Borrower Needs regarding Service Quality in Indian Retail Banking: Empirical Study” in an edited book “Business Management-Key Research Issues”, EXCEL BOOKS NEW DELHI 2012, pp 646-659. 60. “Customer Relationship Management: The Practice Every Bank can Bank upon” in an edited Book “Dynamics and Developmental Changes in Business Practices: Innovations, Globalization and Policies” Kunal Books Publications New Delhi 2012, pp 189-208. 61. “An Empirical Study on Customer Perception towards CRM Practices in Foreign Banks” in “IJMRS” An International Journal of Management Sciences Vol.1, Issue 2, June 2012 pp39-43 62. “Problems to Do”s: An Empirical Study of General Insurance Companies in India” in “Asia Pacific Marketing Review”, Dec., 2012. pp 85-94 63. “Analysis of problems encountered by bankers while dealing with customers in Indian Banking Industry” in an edited book “Management Leadership and Corporate Governance”, Swastik Publishing House, New Delhi 2013, pp 129-137. 64. “An analysis of gap between customers” expectations and perceptions regarding selected CRM Practices in Public and Private sector banks” in “IPU Journal of Bank Management” Vol.4, Issue XII, Nov. 2013, pp 70-86. 65. “Initial Conceptual Framework For Marketing In General Insurance Companies: A Top Managements Perspective” in an edited book “Business and Management: Academic and Professional Perspective”, Wisdom Publishing House, New Delhi 2013 pp 326-336.” 66. “Measurement of Customer Satisfaction in General Insurance Industry: A Confirmatory Factor Analysis Approach” in an Edited book “Business Rethinking in 21st Century”, Shree Publisher and Distributor Vol-II, New Delhi. 2014, pp 316-328 67. “Consumer preference towards new retail stores: a theoretical framework” in an Edited book “Business Management: Current Research Issues, Wisdom Publishing House, New Delhi 2014 pp 609-614 68. “Online Promotional Tools to Attract and to Retain Customers: A Theoretical Framework “in an edited book “Business Rethinking in 21st Century” Shree Publisher and Distributor Vol-II, New Delhi. 2014 pp 337-342 69. “Financial Literacy: The Necessity of Financial wellbeing” in an edited book “Emerging Horizons in Business Management” Victorious Publishers (India) 2015 pp 536-545 70. “Customers Perception towards Online Promotion Tools” in “GE-International Journal of Management Research”, Vol. 3, Issue 3, March 2015. pp 109-119. 71. “E-Retailing: A paradigm shift in Marketing Communication” in an International Journal “Advances in Economics & Business Management (AEBM)”, Vol 2, no 1, Jan-Mar 2015, pp 4- 9 72. “E-Retailing : A Conceptual Study from Marketers” perspective” in an edited book “Engagement Marketing” published by Somaiya publications private limited, Mumbai, pp 231-239 73. “A Study of Factors Influencing Tourist Destination Image” in “Shiv Shakti - International Journal of Multidisciplinary and Academic Research (SSIJMAR)”, Vol. 4, No. 3, June 2015 pp 1-16