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Untitled - Michael Hauge's Story Mastery PDF

153 Pages·2017·0.83 MB·English
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STORYTELLING MADE E A S Y Persuade and Transform Your Audiences, Buyers and Clients—Simply, Quickly, and Profitably M h ichael auge Copyright © 2017 by Michael Hauge All rights reserved.  Printed in the United States of America.  No part of this publication may be reproduced or distributed in any form or by any means without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Indie Books International, 2424 Vista Way, Suite 316, Oceanside, CA 92054.  Neither the publisher nor the author is engaged in rendering legal or other professional services through this book. If expert assistance is required, the services of appropriate professionals should be sought. The publisher and the author shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused directly or indirectly by the information in this publication.  Six Step Success Stories is a trademark of Michael Hauge. ISBN-10: 1-941870-84-8 ISBN-13: 978-1-941870-84-6 Library of Congress Control Number: 2017935529 Cover photo by Jerry Metellus, jerrymetellus.com Designed by Joni McPherson, mcphersongraphics.com  INDIE BOOKS INTERNATIONAL, LLC  2424 VISTA WAY, SUITE 316  OCEANSIDE, CA 92054  www.indiebooksintl.com Praise for Storytelling Made Easy No one is better than Michael Hauge at finding what is most authentic in every moment of a story. ­—Will­Smith,­star­of­Men in Black,­I Am Legend,­Ali,­The Pursuit of Happyness,­Suicide Squad,­Bright Michael Hauge has a masterful ability to help speakers, writers and marketers uncover the emotional potential of any story. He speaks and writes with the authority of a seasoned Hollywood screenwriting expert, and with his natural humor and likeability, helps us all apply those same powerful principles to our own speeches and storytelling. —Patricia­Fripp,­past­president,­National­Speakers­ Association,­Hall­of­Fame­keynote­speaker,­ presentation­skills­expert When I first met Michael and heard his six-step approach to story, I thought it was amazing. We incorporated his principles into our ClickFunnels software, which now has more than 30,000 active customers and creates millions of dollars a month in sales. Don’t miss out on this terrific book! —Russell­Brunson,­owner­of­DotComSecrets.com­and­ ClickFunnels,­Internet­expert­and­super­affiliate,­author­ of­Expert Secrets­and­DotCom Secrets: The Underground Playbook for Growing Your Company Online iv STORYTELLING MADE EASY I’ve seen firsthand with my mastermind group how Michael helps C-level executives formulate and transform their stories quickly and easily. Now you can as well with this simple but powerful book. —Ron­Karr,­creator­of­the­IMPACT!­Formula,­author­of­Lead, Sell or Get Out of the Way: The Seven Traits of Great Sellers Storytelling Made Easy is brilliant! I've never met anyone that gets more excited about story than Michael Hauge. He understands, on a deep, visceral level, how to elicit that emotional impact your story must have. I can think of no better person to help you make magic happen. —Andre­Chaperon,­Internet­marketing­legend.­Writer.­Author.­ Entrepreneur:­tinylittlebusinesses.com Keep this book within arm’s reach at all times. Michael Hauge is a master at crafting stories that will increase your impact, your influence, your income, and your ability to promote your company, product, service or event. —Mark­LeBlanc,­past­president,­National­Speakers­ Association,­author­of­Never Be the Same­and­ Growing Your Business Michael injects his Hollywood magic into your stories with just six simple steps. If you’re looking to make your message more compelling and desirable, and to evoke a positive response from your prospects, then get your hands on this book! —Matt­Bacak,­The­Profit­Coalition,­2010­Internet­Marketer­of­ the­Year,­author­of­Secrets of the Internet Millionaire Mind, Marketing Sidekick,­and­Everyday Heroes TESTIMONIALS v An exceptional resource for any business owner who is serious about moving onward to that next level of success. Michael masterfully dissects the Six Simple Steps necessary for any great story. His real-world perspective comes from thirty plus years of experience collaborating with some of the greatest Hollywood actors, directors, studios and storytellers of our time, along with top speakers and business leaders from around the world. —Stephen­Woessner,­CEO­of­Predictive­ROI,­host­of­the ­top-rated­Onward­Nation­Podcast A must-have book that cracks the code for every business owner, marketing person, and executive. Hollywood storytelling expert Michael Hauge provides a proven formula to quickly motivate others with powerful stories. —Henry­DeVries,­speaker­and­consultant,­founder­of­the­New­ Client­Marketing­Institute­and­the­Marketing­With­a­Book­ Summit,­author­of­How to Close a Deal Like Warren Buffett and­Persuade with a Story! A brilliant book! Using what Michael has taught me, I feel much more confident in my ability to sit down and write a story that sells. It feels like the stories write themselves...and writer's block is practically a thing of the past. Knowing the structure and key parts of great stories gives me a framework that actually makes the end result more creative and entertaining. —Jack­Born,­Software­Entrepreneur:­DeadlineFunnel.com,­ JackBorn.com This book is dedicated, with deepest gratitude, to those of you who, through the power of story, have transformed my life: Milton Arbogast, Charles Babbitt, Josiah Bartlet, Richard Blaine, Martin Brody, Hamilton Burger, Daniel Caffee, Elwood P. Dowd, Susan Evers, Allan Felix, Carl Fredricksen, Tom Hagen, Curt Henderson, Alex Hitchens, Gordon Lachance, Lars Lindstrom, Billy Mack, Sean Maguire, Kim McAfee, Annie Reed, Arch Stanton, William Thacker, Susan Walker, and David Webb. Eternal thanks to you all. TABLE OF CONTENTS INTRODUCTION: Why Success Stories? ..............xi Stories That Sell............................ xiii The Hollywood Lesson ...................... xv What to Expect From This Book .............xvii Storyphobia.............................. xviii How to Use This Book.......................xix CHAPTER 1: The Six Steps ........................... 1 Plot Structure ............................... 3 A Glimpse of the Six Steps .................... 5 CHAPTER 2: Selecting Your Hero..................... 9 The Two Types of Success Story................ 9 Finding Your Hero.......................... 10 Doing Your Research........................ 16 CHAPTER 3: Step One—The Setup................... 25 The Before Picture .......................... 26 Empathy................................... 28 CHAPTER 4: Step Two—The Crisis................... 33 The Wakeup Call ........................... 33 The Goal .................................. 35 Uncertainty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Commitment .............................. 39 CHAPTER 5: Steps Three and Four—Pursuit and Conflict .......................................... 41 Taking Action.............................. 41 Obstacles .................................. 43 CHAPTER 6: Steps Five and Six—The Climax and The Aftermath......................................... 45 The Finish Line............................. 45 The After Picture ........................... 46 You Have a First Draft! ...................... 48

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Billy Mack, Sean Maguire, Kim McAfee, Annie Reed,. Arch Stanton, William magicians, high achievers, and accomplished experts attract readers
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