CONTENTS Cover Title page Copyright page Dedication Acknowledgements Preface Introduction Chapter One: A Brief History of Type Sounds to Symbols Gutenberg and Movable Type The Industrial Revolution and the Mechanization of Type Photocomposition Into the Digital Age Exercise Chapter Two: From Metal to MAC What is a Font? Font Formats Hinting Font Management Utilities Exercise Chapter Three: What Makes a Typeface Look the Way it Does? Parts of a Character Type Categories Exercise Chapter Four: Selecting the Right Type for the Job Factors to Consider What Makes a Good Typeface? Text vs. Display Type Super Families and Systems Script, Calligraphic, and Handwriting Fonts When the Best Font for the Job isn’t a font Typographic Illustration Mixing it up Dos and Don’ts Exercise Chapter Five: Formatting your Type Type Size Line Length Line Spacing (Leading) Alignment Indents and Other Paragraph Separators Exercise Chapter Six: Typographic Hierarchy and Emphasis Typographic Hierarchy Techniques for Emphasis Exercise Chapter Seven: Fine-Tuning and Tweaking your Type Punctuation Visual Alignment Rags Widows and Orphans Exercise Chapter Eight: Spacing Considerations Tracking Kerning Word Spacing Exercise Chapter Nine: Finessing your Type Small Caps Initial Letters Swash Characters Alternate Characters Type and Color Exercise Chapter Ten: Figures, Fractions, Signs, Symbols, and Dingbats Figures Fractions Bullets Registered, Trademark, and Copyright Symbols Accents and Accented Characters Parentheses, Brackets, Braces, and Angled Brackets Euro Ellipses Dingbats and Ornaments End Marks Exercise Chapter Eleven: Type on the Web (and other Digital Formats) Characteristics of Type on the Web Web-Safe Fonts Web Fonts Smart Punctuation on the Web Cascading Style Sheets Type as Graphic Typographic Hierarchy on the Web Dos and Don’ts Smartphones, Tablets, E-Readers, and Other Devices Exercise Chapter Twelve: Type in Motion Combining Type and Motion Basic Guidelines How to Get Started Dos and Don’ts Exercise Chapter Thirteen: Designing your own Typeface Handwriting Fonts: A Good Place to Begin Three Approaches to Designing a Typeface Professional Guidelines Exercise Appendix Digital Font Foundries and Distributors Web-Font Services Typographic Resources Glossary Bibliography Picture Credits Index Copyright © 2014 by Ilene Strizver. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best e(cid:1264)orts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and speci(cid:1265)cally disclaim any implied warranties of merchantability or (cid:1265)tness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom. For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993