Transnational Business Cultures: Life And Work In A Multinational Corporation (Cross-Cultural Management) PDF
225 Pages·2005·1.054 MB·English
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Preview Transnational Business Cultures: Life And Work In A Multinational Corporation (Cross-Cultural Management)
Description:
Explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies.
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