1 1 0 2 x i r t a M Am I the Matrix type? If you have a need for versatility, a desire for technology and a fl air for style, then the 2011 Matrix is defi nitely for you. The fact is, Matrix has virtually everything you want — and need — in a car to keep up with your 24/7, spur-of-the-moment lifestyle. It gives you leading-edge technology with hands-on-the-wheel functionality. And equipped with features like available All-Wheel Drive,1 it delivers fl y-by-the-seat-of-your-pants performance, yet it achieves feet-fi rmly- on-the-ground mileage. It has room-for-people-and-payload versatility, all wrapped up in a sleek head-turning body. Finally, a car that’s equal parts fashion sense and common sense. The 2011 Toyota Matrix. Moving Forward. Every time you start off on a journey, whether it’s a quiet weekend away or a quick trip around town, rest assured — we’re with you every step 2 MODEL CHOICES of the way. For more than MATRIX 50 years, Toyota engineering MATRIX S has created more than just durable vehicles. It’s created enduring memories. 1. Available on S models only. S shown in Nautical Blue Metallic with available Sport Package, Premium Package, 19-in. TRD alloy wheels and accessory roof rack. Is its beauty more than skin deep? Way more. In fact, some of its most attractive features are beneath its sleek shape. For example, Matrix offers you the option of either Front-Wheel Drive or All-Wheel Drive. In the end, whether you pick the well-appointed Matrix or the sporty Matrix S, you’ll be driving a car that does it all and looks good doing it. S shown in Nautical Blue Metallic with available Sport Package and Premium Package; S AWD shown in Radiant Red with available Sport Package and accessory roof rack. Will driving it put a smile on my face? Say “cheese.” From the moment you start it and the LED Optitron gauges come to life, you know you’re in for a treat. One rev of the engine and you’ll know Matrix is engineered to perform. Its smooth exterior has been honed so that drag is, well, not a drag. Combine that with a VVT-i (Variable Valve Timing with intelligence) engine that optimizes the intake valves to driving conditions, and Matrix offers not only responsive, torque-rich power, but also responsible fuel economy. Optitron gauges Every 2011 Matrix features brightly lit, colorful LED Optitron gauges that look sharp while reducing eyestrain. Crank up the engine and they come alive, their needles completing a full sweep, as if to say, “Command center to pilot, all systems are go.” Suspension and engine Part of what gives Matrix its sporty performance is the available independent double-wishbone rear suspension1 that allows each wheel to act and react to forces independently. This helps both rear wheels maintain maximum contact with the road for enhanced cornering grip. Meanwhile, power is handled by an available 158-hp 2.4-liter engine,2 developing 162 lb.-ft. of torque. With the available automatic transmission, Matrix S achieves an EPA-estimated 21 city/29 highway mpg rating.3 The key to such efficiency is Variable Valve Timing with intelligence (VVT-i), a technology that adjusts valve timing for an optimal balance of power and economy. Available 17-in. alloy wheels4 The sleek exterior of Matrix S is even more head-turning when seen rolling on sharp 17-in. alloy wheels. Wrapped in corner-ready rubber, they’ll help you get a grip on all things asphalt. Available All-Wheel Drive (AWD)4 When equipped with AWD, Matrix has the ability to go wherever the good times are — even when the weather is less than cooperative. By automatically distributing engine power to the wheels that offer the most grip, the AWD system helps make the most of the traction available. LONGEVITY FACT: The 4-cylinder engine crankshaft found in Matrix is engineered to be slightly off-center relative to the cylinder. This design reduces stress on the pistons and connecting rods, helping to result in higher efficiency and longevity. 1. Standard on S AWD models only. 2. Standard on S models only. 3. See footnote 3 in Disclaimers section. 4. Available on S models only. S AWD shown in Radiant Red with available Sport Package and accessory roof rack. S interior shown in Dark Charcoal with available Premium Package and automatic transmission. MODman MIMOBOT ©Gary Baseman 2008 (under exclusive license to Mimoco) and ©Mimoco, Inc. 2008. All rights reserved. www.mimoco.com USB flash drive and iPod® accessory not included. iPod® is a registered trademark of Apple, Inc. All rights reserved. What’s it like to drive on the edge of your seat? Quite comfortable, actually. While its performance will get your heart racing, its many amenities will keep the rest of you calm and relaxed. In Matrix, each button has been conveniently placed, from the standard cruise control to the advanced audio system. Though, with available Bluetooth®1 wireless technology, you often won’t need to reach for controls. Just relax and a 90-day trial subscription of available XM® Radio2 will provide the perfect soundtrack for your travels. Advanced audio systems Be your own mobile mix-master. The standard audio system in Matrix lets you plug your MP3/WMA player into the auxiliary audio jack. Plus, the CD player will play back WMA or MP3 CDs and allow you to browse or shuffle within a selected folder or the entire CD. The available audio system can be controlled by its head unit interface or the steering wheel-mounted controls, and offers a USB3 port, so you can put music on a flash drive. The system comes with available XM® Radio2 and has presets that can be mixed and matched. Use the standard 12V outlet as a charging station for your player, cell phone or games. 1. See footnote 9 in Disclaimers section. 2. See footnote 6 in Disclaimers section. 3. See footnote 7 in Disclaimers section. Can I share the fun? We wouldn’t have it any other way. What’s the fun of driving a modern-day hot rod if you can’t share it with your crew, your posse or just your plain, old-fashioned friends? But beware: With seating for fi ve and an interior as stylish as its sleek exterior, your list of friends is quickly going to expand. S interior shown in Dark Charcoal with available Premium Package. Half empty or half full? Try not to get too philosophical. Remember, we’re talking about the cargo capacity of Matrix, after all. Still, your deep thinking is understandable. When you’ve got nearly 20 cubic feet1 of space to play with, it can feel like you’ll always have room to spare — regardless of what you have in mind for it. And when you consider the slew of convenient storage compartments it offers, Matrix seems to be in line with even the most expansive cargo contemplation. Dual glove compartment Sized to get organized: Matrix provides a huge dual glove compartment with a big, deep bin. Plus, a separate enclosure within the bin is ideal for important papers that need to be kept close at hand. Sunglasses storage Versatility above all: The thoughtful Matrix offers a variety of handy storage options, including an available overhead storage compartment2 to hide everyday essentials like sunglasses. Available moonroof3 In the accommodating Matrix, the sky is, indeed, the limit. With the moonroof, you can open up the cockpit to not only the moon, but also the sun, the stars and the glimmering city. LONGEVITY FACT: Matrix features body panels made from double- sided corrosion-resistant steel. Galvanized steel is resistant to rust and corrosion — even if the paint is scratched to the metal. This added durability helps reduce ownership costs. 1. Cargo and load capacity limited by weight and distribution. 2. Included on S models when equipped with available moonroof. 3. Available on S models only.