& Quot;If you want to understand why Wikipedia is changing the world, this book is a must read.". - Jimmy Wales, Founder, Wikipedia. "This book is a must read for all - social activists, politicians or managers - who have an interest in understanding how our society is morphing.". - Professor C.K. Prahalad, #1 Management Guru and author of Competing for the Future. Synopsis. The rise of social networks like Facebook, MySpace and Bebo is changing the way we see ourselves, how we interact with each other, how we work and how we do business on a daily basis. Throwing Sheep in the Bo. Read more... Content: Throwing Sheep in the Boardroom; Contents; Foreword; Preface; Acknowledgements; Introduction: social networking e-ruptions -- identity, status, power; PART I: Identity; 1: The I's have it: multiple selves in virtual worlds; 2: The kindness of strangers: the ties that bind; 3: It's a small world: exit, voice and loyalty; 4: We Googled you: the privacy paradox; 5: Virtual reality: Second Life and death; PART II: Status; 6: Social capital: monkeysphere to cyberspace; 7: Me, MySpace and I: the fame game; 8: Status hierarchies: loveable fools and competent jerks. Abstract: & Quot;If you want to understand why Wikipedia is changing the world, this book is a must read.". - Jimmy Wales, Founder, Wikipedia. "This book is a must read for all - social activists, politicians or managers - who have an interest in understanding how our society is morphing.". - Professor C.K. Prahalad, #1 Management Guru and author of Competing for the Future. Synopsis. The rise of social networks like Facebook, MySpace and Bebo is changing the way we see ourselves, how we interact with each other, how we work and how we do business on a daily basis. Throwing Sheep in the Bo