THIS PUBLICATION IS UNOFFICIAL AND UNAUTHORIZED. IT HAS NOT BEEN PREPARED, APPROVED, AUTHORIZED, LICENSED, OR ENDORSED BY MATTHEW WEINER; AMERICAN MOVIE CLASSICS COMPANY, LLC; LIONS GATE ENTERTAINMENT; OR ANY ENTITY THAT CREATED OR PRODUCED THE WELL-KNOWN TELEVISION SHOW MAD MEN. All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. Copyright © 2011 by Judy Gelman and Peter Zheutlin Smart Pop is an Imprint of BenBella Books, Inc. 10300 N. Central Expressway, Suite 400 Dallas, TX 75231 www.benbellabooks.com www.smartpopbooks.com Send feedback to [email protected] MARY KITCHEN® is a registered trademark of Hormel Foods, LLC, and is being used with permission from Hormel Foods Corporation Photographs in color insert: photography by Nina Gallant, food styling by Catrine Kelty All other image credits appear adjacent to the images in the text or at the back of the book. Library of Congress Cataloging-in-Publication Data is available for this title. Ebook ISBN 978-1936661-40-4 Copyediting by Cody Dolan Proofreading by Iris Bass Cover design by Faceout Studio, Charles Brock Text design and composition by Faceout Studio, Charles Brock Ebook conversion by Neuwirth & Associates, Inc. Print books distributed by Perseus Distribution http://www.perseusdistribution.com To place orders through Perseus Distribution: Tel: (800) 343-4499 Fax: (800) 351-5073 E-mail: [email protected] Significant discounts for bulk sales are available. Please contact Glenn Yeffeth at [email protected] or (214) 750-3628. For Danny and Noah, the lights of our lives TABLE OF CONTENTS INTRODUCTION Dine Like a Mad Man Sweepstakes Cocktails A Few Words About Cocktails Don’s Old Fashioned and Roger’s Martini Trader Vic’s Mai Tai The Pierre Hotel Irish Coffee P.J. Clarke’s Sidecar and Vesper Classic Algonquin Cocktail Peggy’s Brandy Alexander Sterling Cooper Jade and Bacardi Stinger Bridge Night Tom Collins ‘21’ Club Bloody Mary Stork Club Cocktail The Beverly Hills Hotel Royal Hawaiian ‘21’ Club Vodka Gimlet Recipe for Disaster Peggy and Paul’s Bacardi Rum Frappé Jane Sterling’s Mint Julep The Dublin House Rusty Nail Canadian Clubhouse Punch and Lucky Strike Holiday Eggnog Joan’s Blue Hawaii The Oak Bar Manhattan Playboy Whiskey Sour Appetizers Betty’s Stuffed Celery Classic Shrimp Cocktail Sterling Cooper Blini and Caviar Pete’s California Dip Grand Central Oyster Bar’s Oysters Rockefeller Fans of the Mollusk Jerry’s Deviled Eggs Sardi’s Steak Tartar Betty’s Around the World Dinner: Gazpacho and Rumaki Palm Springs Chile Rellenos Rockefeller Fundraiser Hors d’Oeuvres The Hostess with the Mostest Egg Rolls Sterling Cooper Style The Forum of the Twelve Caesars’ Golden Eggs of Crassus and Marinated Olives Barbetta’s Roasted Fresh Peppers alla Bagna Cauda Salads Jackie Kennedy’s Avocado and Crabmeat Mimosa Sardi’s Hearts of Palm Salad The Palm’s Wedge Salad Carla’s Potato Salad Keens’ Caesar Salad Connie’s Waldorf Salad Main Courses Sole Amandine Waldorf-Style with Julia Child’s Potatoes au Gratin America’s French Chef Trudy’s Rib Eye in the Pan A Man’s World Beef Wellington Betty’s Turkey Tetrazzini Lutèce Gambas au Beurre d’Escargot Sal’s Spaghetti and Meatballs with Marinara Trudy’s Flying Roast Chicken with Stuffing Joan’s Stuffed Crown Roast of Pork Don’s Corned Beef Hash Betty’s Swedish Meatballs Miss Farrell’s Fettuccine Alfredo Chicken Kiev Pineapple-Glazed Ham Desserts and Sweets Pat Nixon’s Date Nut Bread Sally’s Cocoa Fudge Cake Betty’s Cookbooks Kitty’s Pineapple Upside-Down Cake Katherine Olson’s Coffee Cake Henry and Betty’s Apricot Apple Pie Faye Miller’s Chocolate Chip Cookies Popcorn Balls Barbetta’s Pears Baked in Red Wine alla Piemontese Lindy’s Cherry Cheesecake Sally’s French Toast (with Rum) WHEN IN NEW YORK…A HANDY LIST OF MAD MEN HAUNTS THANK YOU NOTES IMAGE CREDITS RECIPE INDEX GENERAL INDEX ABOUT THE AUTHORS INTRODUCTION When we first walked into the offices of Sterling Cooper, metaphorically speaking, we knew Mad Men was going to transport us to another time. It wasn’t the retro look of the office furnishings or the décor, or even the fashions, though they helped. It was the background chorus of a hundred electric typewriters clicking away. Mad Men’s obsessive attention to period detail also extends to its food: what its characters eat and drink, how they eat and drink it, and where. We grew up in the 1960s just a few miles from Manhattan, so many of the foods and kitchen and restaurant scenes brought back childhood memories. When we saw Betty Draper serve Turkey Tetrazzini and stuffed celery, or Carla, the Drapers’ housekeeper, serve potato salad, it was as if we had traveled back to our mothers’ kitchens. When the Draper kids watch Don break out another bottle of Canadian Club or the neighbors come over for bridge night, it reminded us of nights we’d sneak halfway down the stairs in our pajamas to take a peek at our parents and their friends enjoying cocktails and cards. Judy has a long track record pairing food and literature in two previous cookbooks she co-authored, which naturally extended to curiosity about the food in Mad Men. But when friends learned we were writing a Mad Men–themed cookbook, many were surprised: there was food? All they seemed to remember was a lot of drinking, and maybe Betty making breakfast or dinner in her kitchen. But there is plenty of food in Mad Men. Sometimes it’s front and center, but often it’s a background detail, the visual equivalent of those clicking typewriters, but a detail that lends great authenticity. Think of Don and Roger Sterling’s power lunch at the Grand Central Oyster Bar; Don and Bobbi Barrett’s intimate dinner conversation while waiting for their steak tartare at Sardi’s; and the buffet tables laden with holiday treats the staff dances past at the Sterling Cooper Draper Pryce Christmas Party. When you saw Joan Harris’ Hawaiian-themed New Year’s Eve repast, or Betty’s Around the World Dinner, didn’t you want to