This book highlights one of the most important trends in understanding consumer behavior, and from some of the leading international scholars in the field. They explore the concept of consumer behavior analysis from different perspectives, this is a must read if you want to truly understand consumer behavior. Sir Cary Cooper, CBE, the 50th Anniversary Professor of Organizational Psychology and Health at Manchester Business School, University of Manchester, UK and President of the British Academy of Management This book presents a comprehensive coverage of consumer behavior analysis. It will intro- duce behavior analysts to how the science of behavior can be applied in this area and to the Behavioral Perspective model of consumer choice (BPM). Among the many topics it offers an excellent and readable introduction to operant behavioral economics and how this can be applied to consumer behavior. The writing is supported throughout by examples from the research and it addresses the application of laboratory research findings to consumer behavior. It will be a useful book and I recommend it. T. Mary Foster, Professor, University of Waikato, New Zealand I highly recommend this book to academics, researchers, organizational leaders and policy makers whose goals are to predict and influence consumer behavior. Most consumer research disregards the effect of the consumer setting on behavior and is often not grounded in empiri- cally demonstrated principles. Fortunately, emerging ideas offered by Foxall et al. lay substantial groundwork for an advanced analysis of consumer behavior with workable implications for changing consumptive behaviors. Ramona Houmanfar, Editor of the Journal of Organizational Behavior Management and Associate Professor and Director, The University of Nevada, USA The Routledge Companion to Consumer Behavior Analysis The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combi- nation of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading author- ity in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspec- tive from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in mar- keting, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology. Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University, where he directs the Consumer Behavior Analysis Research Group (CBAR), and he is also Visiting Professor in Economic Psychology at the University of Durham, UK. Routledge Companions in Business, Management and Accounting Routledge Companions in Business, Management and Accounting are prestige reference works providing an overview of a whole subject area or sub-discipline. These books survey the state of the discipline including emerging and cutting edge areas. Providing a comprehensive, up to date, definitive work of reference, Routledge Companions can be cited as an authoritative source on the subject. A key aspect of these Routledge Companions is their international scope and relevance. Edited by an array of highly regarded scholars, these volumes also benefit from teams of con- tributors which reflect an international range of perspectives. Individually, Routledge Companions in Business, Management and Accounting provide an impactful one-stop-shop resource for each theme covered. Collectively, they represent a comprehensive learning and research resource for researchers, postgraduate students and practitioners. 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Rajwani The Routledge Companion to Cross-Cultural Management Edited by Nigel Holden, Snejina Michailova and Susanne Tietze The Routledge Companion to Financial Accounting Theory Edited by Stewart Jones The Routledge Companion to Ethics, Politics and Organizations Edited by Alison Pullen and Carl Rhodes The Routledge Companion to Management and Organizational History Edited by Patricia Genoe McLaren, Albert J. Mills and Terrance G. Weatherbee The Routledge Companion to Mergers and Acquisitions Edited by Annette Risberg, David R. King and Olimpia Meglio The Routledge Companion to Ethnic Marketing Edited by Ahmad Jamal, Lisa Peñaloza and Michel Laroche The Routledge Companion to Critical Management Studies Edited by Anshuman Prasad, Pushkala Prasad, Albert J. Mills and Jean Helms Mills The Routledge Handbook of Responsible Investment Edited by Tessa Hebb, James P. Hawley, Andreas G. F. Hoepner, Agnes Neher and David Wood The Routledge Handbook of Critical Public Relations Edited by Jacquie L’Etang, David McKie, Nancy Snow and Jordi Xifra The Routledge Companion to Consumer Behaviour Analysis Edited by Gordon R. Foxall The Routledge Companion to Consumer Behavior Analysis Edited by Gordon R. Foxall First published 2016 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN and by Routledge 711 Third Avenue, New York, NY 10017 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2016 Gordon R. Foxall The right of the editor to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data The Routledge companion to consumer behavior analysis / edited by Gordon R. Foxall. pages cm. — (Routledge companions in business, management and accounting) Includes bibliographical references and index. 1. Consumer behavior. 2. Marketing research. I. Foxall, G. R. HF5415.32.R677 2016 658.8′342—dc23 2015008848 ISBN: 978-0-415-72992-5 (hbk) ISBN: 978-1-315-85069-6 (ebk) Typeset in Bembo by Swales & Willis Ltd, Exeter, Devon, UK To Jean