THE DARK SIDE OF SOCIAL MEDIA The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for con- sumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertis- ing, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must- read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication. Angeline Close Scheinbaum is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. She is a scholar of consumer behavior/consumer psychology, event sponsorship, and inte- grated brand promotions. Angeline is co-author on a leading textbook, Advertising & Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online Consumer Behavior. THE DARK SIDE OF SOCIAL MEDIA A Consumer Psychology Perspective Edited by Angeline Close Scheinbaum First published 2018 by Routledge 711 Third Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business. © 2018 Taylor & Francis The right of Angeline Close Scheinbaum to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Scheinbaum, Angeline Close, editor. Title: The dark side of social media: a consumer psychology perspective / edited by Angeline Close Scheinbaum. Description: 1 Edition. | New York: Routledge, 2018. | Includes bibliographical references and indexes. Identifiers: LCCN 2017018134| ISBN 9781138052550 (hardback : alk. paper) | ISBN 9781138052567 (pbk. : alk. paper) | ISBN 9781315167718 (ebook) Subjects: LCSH: Consumers–Psychology. | Advertising. | Social media. | Computer crimes. | Consumer behavior. Classification: LCC HF5415.32 .D37 2018 | DDC 658.8/343–dc23 LC record available at https://lccn.loc.gov/2017018134 ISBN: 978-1-138-05255-0 (hbk) ISBN: 978-1-138-05256-7 (pbk) ISBN: 978-1-315-16771-8 (ebk) Typeset in Bembo by Cenveo Publisher Services CONTENTS About the Editor viii Contributors ix Foreword: The Bright Side of Social Media Ashesh Mukherjee xix Foreword: The Dark Side of Social Media Leyland Pitt xxi PART I A Framework for The Dark Side of Social Media 1 1 A Framework for the Dark Side of Social Media: From Digital Drama to Digital Over-Engagement 3 Angeline Close Scheinbaum PART II Unfortunate Areas of Digital Drama 11 2 Social Media, Online Sharing, and the Ethical Complexity of Consent in Revenge Porn 13 Scott R. Stroud and Jonathan A. Henson 3 Powerful Bullies and Silent Victims in Cyber Space: The Darkness of Social Media 33 Marla B. Royne, Claudia Rademaker, and Gerard E. Kelly III vi Contents 4 Crossing the #BikiniBridge: Exploring the Role of Social Media in Propagating Body Image Trends 49 Jenna Drenten and Lauren Gurrieri 5 Cheaters, Trolls, and Ninja Looters: The Dark Side of Psychological Ownership 71 Keith Marion Smith, John Hulland, and Scott A. Thompson PART III Some Unintended Consequences for Consumers 89 6 Being Yourself Online: Why Facebook Users Display Their Desired Self 91 Adriana M. Bóveda-Lambie, and Kaci G. Lambeth 7 Emotional Intelligence, Behavioral Procrastination, and Online (Over)consumption 109 Paula C. Peter and Heather Honea PART IV Some Unintended Consequences for Brands/Business 123 8 When Corporate Partnerships are NOT Awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media. 125 B. Yasanthi Perera, Ryan E. Cruz, Pia A. Albinsson, and Sarita Ray Chaudhury 9 Is More Less, or Is Less More?: Social Media’s Role in Increasing (and Reducing) Information Overload from News Sources 147 David G. Taylor, Iryna Pentina, and Monideepa Tarafdar PART V New Opportunities and Challenges for Social Media 177 10 Consumer Privacy and The New Mobile Commerce 179 Alexandra M. Doorey, Gary B. Wilcox, and Matthew S. Eastin Contents vii 11 Exploring the Challenges of Social Media Use in Higher Education 201 Linda Tuncay Zayer, Stacy Neier Beran, and Purificación Alcaide-Pulido 12 Mommy Blogs and Online Communities: Emotions and Cognitions of Working Mothers 225 Angeline Close Scheinbaum, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, and Nancy Ridgway Index 242 ABOUT THE EDITOR Angeline Close Scheinbaum is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. She studied at the University of Georgia’s Terry College of Business (Ph.D., 2006, Business Administration–Marketing) and Grady College of Journalism & Mass Communication (M.M.C, 2002, A.B.J, 2000). She has taught 15 different courses and enjoys mentoring graduate students. Her research stream is grounded in explaining and predicting linkages among consumer attitude, affect, cognition, behavioral intent, and consumer behavior. This chain has been developed in traditional mass com- munication contexts; yet, the experiential/live/face-to-face nature, along with the duality of event sponsorship, deserves distinct models. For this reason, the context is often sponsored events. The theories she tends to develop come mainly from psychology—affect transfer, resistance, cognitive schema, social identity, image transfer, congruency, and bal- ance theory. Dr. Close Scheinbaum has published over 20 peer-reviewed publica- tions in leading journals such as Journal of Academy of Marketing Science, Journal of Business Research, Journal of Advertising, and Journal of Advertising Research. She has presented this research in over 30 conference proceedings. Dr. Close Scheinbaum co-authored “Advertising & Integrated Brand Promotion” and edited the schol- arly books: “Consumer Behavior Knowledge for Effective Sports and Event Marketing” and “Online Consumer Behavior”. She has served in national leader- ship roles with the American Marketing Association and The Academy of Marketing Science. CONTRIBUTORS Pia A. Albinsson Ph.D., is Associate Professor of Marketing and currently holds the John W. Guffey Jr. Professorship in the Walker College of Business at Appalachian State University where she has been teaching since 2009. Her research interests include consumer activism, sustainability, collaborative consumption and advertis- ing effectiveness. Her research has been published in numerous journals such as: Consumption, Markets, and Culture; Psychology and Marketing; European Journal of Marketing; Journal of Macromarketing; Journal of Public Policy and Marketing; Journal of Consumer Behaviour; Journal of Marketing Theory and Practice; Journal of Hospitality Marketing and Management; International Journal of Wine Business Research; and International Journal of Retailing and Distribution. Purificación Alcaide-Pulido is Researcher in the Communication and Education Department at Universidad Loyola Andalucía. She has undergraduate degrees in Advertising and Public Relations, University of Seville, Spain and in Marketing, ETEA, Córdoba, Spain. She earned her Master’s in Methods of Research in Business and Economic Sciences, ETEA, Cordona, Spain, and is currently com- pleting her Ph.D. at Universidad Loyola Andalucia. Her research focuses on neural networks, branding, and applications of social media tools and social networking sites in higher education institutions. She has presented her research at interna- tional marketing conferences. Adriana M. Bóveda-Lambie is an assistant professor and researcher at the Ricciardi College of Business, Bridgewater State University. She holds a Ph.D. in business administration from the University of Rhode Island. Dr. Bóveda-Lambie’s research examines social media/digital marketing, marketing and new technologies, and Hispanic marketing. Her work has appeared in Marketing Letters and the Journal of