The Consumer Society Wr:��:res JeanB audrillard TheC onsumSeorc yi et CopyrigMhatteedr ial TheoryC,u ltur&e S ociety TheorCyu,l et& u Srociceattyef rotsrh ree surgoefin nctee irnec sutl ture within contemposroacrsiycai le anncdte h heu maniBtuiielsd.oi ntn hghe e ritoafg e classsioccatilha el,o t rhybeo oske ries ewxaaymisinw n heisc h this tradition habse erne shabpyea dn e wg eneraotfi otnh eIowtri ilsaltl ssp.ou blish theoreticalalnya liynosffeeo vsre mreydld iafpyeo ,p ulcaurl taunrden, e w intellmeocvteumaeln ts. EDITOR:M ikFee atherNsottiontngeh,Ta rme Unnti versity SERIESE DITORIALB OARD RoyB oynUen,i veorfsD iutryh am MikHee pworUtnhi,v eorfsA bietryd een ScoLtats Lha,n caUsntievre rsity RolaRnodb ertUsnoinv,e orfsP iittytg shb ur BryanT uSr.nD eera,k Uinni versity THE TCS CENTRE TheT heoCruy,l t&u rSeo cibeotoysk e ritehsje,o r unaTlheso rCyu,l et& u r SociaentdBy o d&y S oc,ia entdry elactoendf erseenmciena,an rdp ostgraduate programompeesr fartoem TtChSCe e ntartNe o ttingThraeUmnn ti verFsoirt y. furtdheetra oiftl hsTe C SC entraec'tsi vpilteiacesosen tact: CentArdem inistrator TheT CSC entRroeo,m 1 75 FacuolftH yu manities NottingThraeUmnn ti versity ClifLtaonnNe o,t tingNhGalml8, N SU,K e -maticls:@ .natcu.uk Recevnotl uimnecsl ude: TheB odya ndS ociety ExploraitnSi oocniTsah le ory Secoenddi tion BryaSn.T urner TheS ociaClo nstructoifNo ant ure KlaEudse r Deleuzaen dG uattari AnI ntrodutcott hiPeoo nl iotfiD cess ire PhiGloiopd child PierrBeo urdieaun dC ulturTahle ory CritIincvaels tigations BridFgoewtl er Re-Formitnhge B ody ReligCioomnm,u niatnydM odernity PhiAl.iM pe llaonrCd h rSihsi lling TheS hoppinEgx perience edibtyePd a sFia lakn Cdo lCianm pbell UndoinAge sthetics WolfgaWnelgs ch Simmelo n CulturSee:l ectWerdi tings edibtyeDd a vFidr isabnyMd i kFee atherstone CopyrigMhatteedr ial TheC onsumeSro ciet y Mythasn dS tructures JeaBna udrillard SAGE Publications Lond.o Tnhousand OaDkesl.h iN ew Copyrighted Material Englitrsahn slatcioopny ri©g Shatg eP ublicat1i9o9n8s Introduc©t Gieoonr gRei tz1e9r9 8 Originaplulbyl isahseL da s ocideect oen somma©t Eidiotni ons Denoe1l9 70 Thiesd iti1o9n9 8R,e prin1t9e9d9 Thitsr anslaitspi uobnl iswhietdfih n ancial sfurpopmto hret French MinoifCs utlrtyu re Publisihnea ds sociawtiitoThn h eoCryu,l t&u rSeo ciety, NottinghTraemn Utn iversity Allr ighrtess ervNeod p.a rotf t hipsu blicamtaiyobe n reproducsetdo,ri enda retriesvyaslt etmr,a nsmiotrtu etdi liizne d anyf ormo rb ya nym eanse,l ectromneicch,a nicpahlo,t ocopying, recordoirno gt herwiwsiet,h opuetr missiinow nr itifnrgo mt he Publishers. SAGE PublicatLitodn s 6 BonhiSltlr eet LondoEnC 2A4 PU SAGE PublicatIinocn.s 2455T ellReora d ThousaOnadk sC,a lifo9rn1i3a2 0 SAGE PublicatIinodniPsav tL td 32,M -BlocMka rket GreatKeari la-shI New Delh1i1 0048 BritLiisbhr aCrayt alogiunPi unbgl icdaattiao n A catalorgeuceo frodr t hibso oki sa vailafbrloem theB ritiLsihb rary ISBN0 76195 6913 ISBN0 76195 692I ( pbk) LibraorfCy o ngrceastsa claorgnd u mbe9r7 -061881 TypesbeytP hotoprTionrtq,u aDye,v on PrintienGd r eaBtr itabiynR edwooBdo oksT,r owbridWgiel,t shire CopyrigMhatteedr ial Showheirm wailtelha rtbhellsys ipnlgusn,hg iems od eeipn thoa ppi­ ness ntohtahtii nsvg i sibbultteh beu bbles troti hsseiu nrgf oafch ei s happinaesis ifst , wwearteeg ri;vh ei ms ucehc onopmriocs petrhiahttey wilhla vneo thlinegf td obt uost l eeeapgt,i nbgrereaadn,dw orrayb out thceo ntinuoafwn ocrelh di story. FyodDoors tosykeyNv,o tfersoU mn dgerurond CopyrigMhatteedr ial CopyrigMhatteedr ial Contents Foreword ix Tranlsat'oAsrc knowledgements xi Introduction 1 GegoerR itzer PartT hIeF ormLailtg uyor ft hOeb ject 1 Profusion 25 2 TheM iracuSltoautosuf Cs o nsumption 31 3 TheV iciCoiursco lfGe r owth 37 ParItIT heT heyoo rfC onsumption 4 TheS ociLaolg oifcC onsumption 49 5 TowardasT heoorfCy o nsumption 69 6 Personaloirtz haSetm iaolnlM easrtg iDniaflf erence 87 ParItI IM asMse diSae,x Laenids ure 7 Mass-MeCduilat ure 99 8 TheF ineCsotn sumer TOhbeBj oedcyt : 129 9 TheD ramoafL eisourrt ehI em possiobfWi alsittiyn g One's Time 151 10T heM ystioqfuS eo licitude 159 11A nomiient hAef felnuSto ciety 174 ConclusOinoC no ntempoArlaireyn aotrti hoEenn do f 187 the Pact Dweivtihl the Notes 197 Index 204 CopyrigMhatteedr ial CopyrigMhatteedr ial Foreword JeaBna udrilbloaorTkdh C'eso nsuSmoeectriiy sa m astecrofnutlr ibution toc ontemposroacrigyoy lI.o tc ertahiansil typs l acet hietn r adition whicihn cluDduersk heiTmh'es DiovfLi asbioiounnSr o tcyiV,ee lben's Theorofyt hLee iesC ulraasnsdD aviRdi esmaTnh'es LCornoewldy. Baudrialnlaalrydos uercs o ntempoWresatreysr onc ieitnicelsu,d ing thaotft hUen itSetda tTehsia.sn alyfsoicsuo snet shp eh enomeonfto hne consumpotfio obnj ewchtisch heh asa lready itnTa chkSely esdto ef m Obcjte(sG alli1m69a8rt;dr, a nslVaertsioo1,n9 ,9 I6n)h i.cs o nclutsoi on thavto lumheef, o rmultahtpeel sao nft hper esweonrtk ':Ih ta st ob e madec lefarro m otuhtes tehtac to nsumpitsia onan c tive off orm relati(onnsoohtni ltpyoo bjebcutatsl ,st oos ociaentdy tthowe o rlad ), mode soyfs temaacttiicavn idgt lyo braels pownhsiecf ho unoduser n tire cultusyrsatl:e m Hes howwsi tghr epaetr csapciihtoywt hgei atnetc hnoccroartpiocr a­ tiofnoss tierrr epredsessiibcrlreees a,t insgo cnhieiawel r archies which havree platcheoedl c dl adsisf fnecrees. A nemwy thology hiants h iasr iAwssaBe yan.u driwlrliatreds , Thew ashimnagc hisneer avsea sna ppliaanndac ceat ssa ne lemeonfpt r estige, comfoerttIc,t. sitsri tchtilsy fliaetwlthdei rc ht hifesi eolfcd o nsumption. All kindosfo thoebrj emcatysb es ubstihteurtfeeo dtr h we ashimnagc hianse signifeylienmgeI nntt h.le o goifsc i gnassi, nt haotf symbolsa,r neoo b jects longer ilnai nnysk eendts oea d efinfiutnec toirno ene Pdr.e cibseeclayut hseey arree sponhdeirntegos omethqiunigdt ief fewrheincth, ist heesi otchiearl logoicrt hel ogoifcd esifroerw, h icthh efyu nctaisoa n s hiftainndg unconscfiioeoulfssd i gnification. Consumptaisao nn,e twr imbyatlh h,a sb ecomteh em oraloifot uyr presweonrtl Idti. sc urrednetsltyr otyhifeno gu ndatoifto hnhesu man beintgh,ai tst os a,ty hbea lawnhciec Ehu roptehaonu hghamtsa intained sintcheGe r eeks boeutrmw yetehno lorgoiocatansldt hweo rlodft he logoBsa.u driilsal waarrodef t hrei swkea re runnuisnqg u.o htLieem t oncaeg ain: Jusatsm ediesvoacli etyb alwaansoc neG do da ndt heD evisloo, u riss balanocnec do nsumpatnidio tnds e nunciTahtoiuognah.t laeraosuttn hde Devhielr esainedbs l amcakg ic csoeuclotdrsg anOiuzrem .a giicsw hitNeo. hereisspy o ssiabnlyle o ngienr sat aotfea fflueIntic ste h.pe r ophylactic whitenoefas s sa tursaotecetidya , s ociweittynh o h istaonrdy dnioz zying heighats osc,i weittynh o m yth other than itself. The ConSsoeuctmiwyer,ri ttiena n c oncsitsyel seh,o ubledc arefully studibeytd h ey ounger generattihoenwy.i ltlPa ekreh tauhppes CopyrigMhatteedr ial