wishpond EBOOK The CompleTe Guide To FaCebook ads wishpond.com TaBlE Of COnTEnTs Chapter 1 5 Chapter 5 51 Building your Facebook Ad with Wishpond’s easy-to-use How to A/B Split Test your Facebook Ad Ad Tool Chapter 6 61 Chapter 2 15 How to Combat Facebook Ad Fatigue Part 1: Targeting your Ad to Maximize Participation and Conversions Chapter 7 67 Avoiding the 9 Facebook Ad Mistakes that are Hurting Chapter 2 23 your Click-Through-Rate Part 2: Targeting by Custom List Chapter 8 79 Chapter 3 31 5 Awesome Facebook Ad Case Studies Optimizing your Facebook Ad Image for Engagement Chapter 9 82 Chapter 4 39 5 Facebook Ad Frequently Asked Questions Integrating your Facebook Ad with your Landing Page wishpond soCial marketing suite ... is the easiest way to run great marketing campaigns on every channel: grouP offer sweePstakes Photo contest Facebook pages twitter pinterest vote contest caPtion video contest contest websites mobile local essay contest Pinterest instagram contest contest Learn about the suite book a Personal consultation referraL couPon aPP music contest Promotion inTrOduCTiOn Facebook ads are quickly becoming the go-to online advertising avenue for businesses. Why? • Unheard-of targeting abilities • The ability to socially endorse your advertisements • Complete mobile and cross-platform integration • A 35% lower cost per conversion than the online average • In an analysis of over 60 ad campaigns, 70% of companies experienced a return of 300% or more on their ad spend We’ve created the Complete Guide to Facebook Advertising to help you get the best ROI possible, generate new leads and customers, and maximize the potential of Facebook Ads. What you will learn from this comprehensive guide: 1. How to target your ad to maximize involvement and conversions 2. Optimizing your ad image for engagement 3. Integrating your Facebook Ad with your landing page 4. How to A/B Split test your Facebook Ad 5. How to combat Facebook Ad fatigue 6. Avoiding the nine Facebook Ad mistakes that are hurting your Click-through-Rate 7. How to build your ad with Wishpond’s easy-to-use Ad Tool 8. The answers to five of the most frequently asked Facebook Ad questions 9. … and more! If you’ve been wanting to maximize the potential of Facebook, and are ready for the best online conversion rates available, download the free ebook now. sources: https://www.facebook.com/business/power-of-advertising buiLding your facebook ad with ChapTEr 1 wishPond’s easy- to-use ad tooL wishpond EBOOK this chapter will give you a straightforward tutorial of the tool. we’ll break down why Facebook ads work, help you optimize your ad creative, discuss targeting, and delve into ad performance. why should i use wishpond’s ads tool? Facebook Ads can yield great results, but sometimes it seems like you need an army of advertising experts to get them running smoothly and converting. The Wishpond Ad Tool is built to make it as easy as possible for small businesses. our tool: • Connects your Facebook Ad with your landing page in one easy step • Makes Facebook Ad creation a straightforward, two step process • Does the work for you, by having Wishpond’s proprietary targeting software automatically optimize your ad for conversions • Gives you an estimated click-through-rate based on Audience and your budget even before your ad is live Drive even more traffic to your contest or landing page on a pay per click basis. let’s see how it works. Guide to facebook ads i 6 wishpond EBOOK 4 Simple Steps of Facebook Ad Creation, Targeting and Performance Tracking: #1. Creating your ad If you haven’t created a contest with Wishpond yet, you’ll have to do that before you can advertise it. To advertise your existing website landing page, simply supply the URL in the box provided. #2. setting your Creative The appearance of your Facebook Ad is hugely influential on your click-through-rates. Headline, body copy, and the image you choose can make or break your whole ad campaign. So let’s make sure you get it right. Choosing your ad headline and Body Copy: Your Ad Headline and and Body Copy are what increase your Facebook Ad’s click-through-rate. It’s where you use a great Value Proposition and encourage people to find out more. Guide to facebook ads i 7 wishpond EBOOK ideas for ad text: • Calls-to-Action like ‘Enter to Win’ or ‘Lose 20 Pounds!’ • Dollar amounts • The word ‘Free’ • Your brand name (if it’s recognizable to your audience) • A Value Proposition like ‘Win a Free Getaway!’ or ‘Learn A/B Test Secrets’ For more on value propositions, read 7 Value Proposition Formulas to Boost Conversion on Ads and Landing Pages. #3: Choosing your ad image: If your Facebook Ad headline and body copy are what increase your click-through-rates, your image is what catches the Facebook user’s eye in the first place. Ad image best practices will be covered comprehensively in Chapter 3 Guide to facebook ads i 8 wishpond EBOOK how our Proprietary targeting software works: A dedicated team of Facebook ad experts tap into the Facebook Ads API. We are constantly sifting through your ad’s data and Facebook user demographic details to optimize your ads over time. See case studies below to see if it’s working. #4. targeting If you choose to target your own Facebook Ad (instead of letting Wishpond’s proprietary targeting software do it for you), there’s six ways to target: 1. targeting by Location: 2. targeting by age and gender Guide to facebook ads i 9 wishpond EBOOK 3. targeting by Precise interest 4. targeting by broad category 5. targeting by custom audience 6. Lookalike audience Facebook Ad Targeting will be covered comprehensively in Chapter 2 Guide to facebook ads i 10