The Book in Britain The Book in Britain A Historical Introduction Edited by Zachary Lesser Written by Daniel Allington David A. Brewer Stephen Colclough Siân Echard Zachary Lesser This edition first published 2019 © 2019 John Wiley and Sons Ltd All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions. The right of Zachary Lesser to be identified as the author of the editorial material in this work has been asserted in accordance with law. 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Cover design: Wiley Set in 10/12pt Warnock by SPi Global, Pondicherry, India 10 9 8 7 6 5 4 3 2 1 v Contents Editor’s Note vii A Note on Money viii List of Illustrations x Introduction 1 Part I The Middle Ages and the Renaissance 9 1 Early Beginnings to the Norman Conquest of 1066 11 2 From the High Middle Ages to the Coming of Print, 1066–1530 48 3 Consolidation and Control in the World of Print, 1530–1640 81 Part II The Interregnum and the Long Eighteenth Century 135 4 Politics and Periodicals, 1641–1695 137 5 Partisan Strife and the World of Print, 1695–1740 177 6 Managing the Flood of Print, 1740–1780 205 Part III From the Nineteenth Century to the Modern Age 227 7 Consolidating Change, 1780–1820 229 8 The Distribution Revolution: Innovation and Diversity, 1820–1870 251 9 The Age of Mass Production, 1870–1920 317 vi Contents Part IV The Twentieth and Twenty‐First Centuries 339 10 Minority Culture and Popular Print, 1920–1940 341 11 The Age of the Mass‐Market Paperback, 1940–1970 371 12 Big Business and Digital Technology, 1970–2018 413 References 461 Index 506 vii Editor’s Note In planning this book, I hoped to do something different from other introductions to the field of book history. There were already several excellent anthologies of classic essays and collections of new topical essays. What there was not yet, it seemed to me, was a clear, up‐to‐date narrative of the long history of the book in Britain. It would be extremely difficult, if not impossible, for one scholar to tell that story in any real detail. The goal of The Book in Britain: A Historical Introduction was to combine the benefits of a multiply authored volume – the expertise in each historical period that no single author could have – with the coherence and readability of a monograph. Although we have not sought to eliminate the distinctiveness of each author’s approach, we have worked collaboratively throughout the planning, writing, and revising stages in order to create that narrative coherence. Our plan was for each of us to edit the entire manu- script and revise based on those suggestions. Sadly, Stephen Colclough died suddenly in 2015. While he had already written his chapters, he was not able to revise as the other authors were. We therefore lightly edited his chapters to enhance their connections to the rest of the volume. These interventions were minor, with the exception of a few more substantial passages on the abolitionist use of print (which I wrote) and on lithography and hot‐metal composing machines (which Daniel wrote). We have largely let Stephen’s excellent work stand as is, making only occasional revisions based on our reading of the entire manuscript, which Stephen was tragically unable to see. — Zachary Lesser viii A Note on Money Until February 15, 1971 (known as Decimal Day), English currency was based on a non‐decimal system of pounds (£), shillings (s), and pence (d, from the Latin denarius). There were 12 pence in a shilling, and 20 shillings in a pound. A penny therefore equaled 1/240 of a pound, as opposed to 1/100 of a pound after decimalization. Whenever monetary figures are mentioned in the pre‐decimal period, we have not converted their value into decimal currency. Over the centuries covered here, the value of money – what it could purchase – changed drastically. It is hard to compare these values across time, but one good way to do so is by reference to average wages. (The other main way is to compare the purchasing power of money over time, since core expenses like food, clothing, and shelter changed in price relative to earnings at different rates over time.) We need to bear in mind, however, that in earlier periods wages did not represent the full compensation a worker received, as employment could include meals and some- times lodging, and not all people worked in the cash economy. The website MeasuringWorth.com offers reliable estimates of average annual earnings in the United Kingdom over the past several centuries, taking account of the various kinds of in‐kind compensation some workers received. We use their data as a rough guide to the histori- cal value of money. Around 1600, a journeyman might earn between £3 and £8 per year, depending on his trade, plus food and drink. The average annual total compensation for workers of £8 15s equates to between 6d and 7d per day. While a ballad could be had for a penny, one of Shakespeare’s plays printed in quarto was usually 6d, the equivalent of a day’s wage, which would have made it a substantial purchase. Longer bound volumes sold for con- siderably more: the Shakespeare First Folio (1623) retailed for around £1, and Holinshed’s Chronicles (1587) around £2 10s. Both were obviously well out of reach for the typical worker. In 1700, the same journeyman might earn £12 annually, or about 9d per day. A chap- book containing a brief tale in one or one‐and‐a‐half sheets of paper cost 2d, not s omething to be purchased unthinkingly but affordable if considered important. Meanwhile, the 1719 first edition of Robinson Crusoe cost 5s, or about a week’s earnings: this publication was not aimed at most working people. In 1800, a worker’s annual earnings were now, on average, around £23 10s. Some cheap reprinted novels cost 6d, or about 5% of weekly compensation – certainly within reach, although not all of this compensation was in cash and hence available for use in buying a book. New novels of the time often appeared in three‐volume sets at 3s or 4s per volume, a much more considerable expenditure of an entire week’s earnings or more. The rise of lending libraries suggests that plenty of readers were not purchasers.