Your Brain Is Your Competitive Advantage! And it’s your most important asset as a bus i ness professional, too. A high percentage of American business leaders grind out the workday while tired, distracted, overweight, overwhelmed, anxious, and depressed. Fueling the stress and pressure is an epidemic of unhealthy lifestyle choices leading to brain damage and putting lives at risk. Another negative impact of impaired brain function is diminished decision-making capacity. That is significant because a senior leader’s ability to think and process can and usually does dictate success or failure. It’s true for Apple. It’s true for Starbucks. And it’s true for your business. We created Change Your Brain Change Your Business at Amen Clinics to provide leaders and organizations a clear and transformative pathway to achieve brain optimization for peak performance leadership. Since brains run the world, CEOs and senior leaders must do everything they can to optimize their most important asset. We’ve done it for many others and we can do it for you, too. Brain Aging is Optional! Did you know that it’s possible to slow dow n your brain’s aging? What if, in a perfect world, you showed up every day to work in a brain-optimized state and felt energized, focused, and creative? How would it affect your performance as a leader? What would it mean to the organization’s bottom line? It’s a shame that this goal is elusive for most senior leaders. The first step toward building your brain’s reserve and optimizing its performance is realizing that it will not happen automatically. Without intervention, the normal aging process will continue to march forward. Boost Your Brain’s Reserve! You are not stuck with the brain you have. Y ou can make it better. But making that happen takes proactive leadership. The same kind of leadership you deliver every day when faced with making an important decision and commitment about your organization’s future. Creating a positive vision for your brain, career and life will tell a story where you get up every day in a brain-optimized state feeling energized, focused, and full of creativity. How would that impact your career? How would that impact your life? Become A Brain Warrior We help senior business leaders reach their peak performance potential. Change Your Brain Change Your Business is built to help CEOs and senior business leaders optimize their brains, improve their decision- making, and reach their highest peak performance potential. There are many significant and valuable benefits produced by Change Your Brain Change Your Business. Take a look at just a few of them:  Improve Focus & Energy.  Eat Right to Think Right.  Alzheimer’s Risk Reduction.  Reduce turnover of senior leaders.  Improve Sleep; Enhance Mood; Manage Stress.  Increase/Enhance Individual & Team Performance.  Decrease Inflammation (major cause of memory loss). Cognitive & Emotional Testing Detailed Histories Cognitive & Emotional Testing Detailed Histories The Amen Clinic Method Change Your Brain Change Your Business us e s the multi-faceted Amen Clinics Method. ImImpoprotratnatn t CoCgongintiivtiev ea nadn d NNumumbebresrs EmEmotoiotinoanla Tl eTsetsintigng CUSTOMIZED & TARGETED BRAIN-OPTIMIZATION PLANS Least toxic, natural approaches Cognitive & Emotional Testing Detailed Histories PERSONALIZED BRAIN-OPTIMIZATION COACHING Our integrated model with Cognitive & Emotional Testing Detailed Histories multiple protocols leads to some of the best outcomes reported. Brain Optimization: Your Competitive Advantage for LifeTM ImImpoprotratnatn t CoCgongintiivtiev ea nadn d NNumumbebresrs EmEmotoiotinoanla Tl eTsetsintigng CUSTOMIZED & TARGETED BRAIN-OPTIMIZATION PLANS Least toxic, natural approaches PERSONALIZED BRAIN-OPTIMIZATION COACHING Our integrated model with multiple protocols leads to some of the best outcomes reported. Brain Optimization: Your Competitive Advantage for LifeTM The Scientific Support Science has repeatedly recognized the valu e of brain SPECT Neuro-Imaging. SPECT imaging—Single Photon Emission Computed Tomography—allows us to look deep inside the brain and observe the areas that work well; work too hard; or do not work hard enough. The data generated by SPECT imaging produces deep insight into a brain’s processing SPECT efficiency and speed. Brain There have been thousands of scientific papers on brain SPECT imaging. Scan Researchers at prestigious institutions—including New York University, UCLA, University of Pennsylvania, Thomas Jefferson University, Duke, Johns Hopkins, Columbia, and the University of British Columbia--have collaborated with the Amen Clinics Research Team on a wide array of published scientific studies. The results of these studies demonstrate the value of brain SPECT imaging for:  Evaluating Brain Function  Clarifying Diagnoses  Guiding Treatment Decisions  Measuring The Effectiveness Of Treatment Strategies The Amen Clinics’ research library contains: 60 Peer-reviewed scientific research studies conducted by the Amen Clinics Research Team; and 2,900 Abstracts from scientific papers from around the globe demonstrating the science behind what we do. Outcomes Brain Imaging Changes everything! You are not stuck with the brain you have, you can make it better, and we have proven it over and over! During the last 25 years we have performed over 115,000 brain SPECT scans on patients from 111 countries. That deep experience has shown us how targeted diagnoses and personalized treatments can dramatically transform people’s lives. It works! According to peer-reviewed research, Amen Clinics has achieved some of the highest success rates ever published. This was clinically confirmed in a major study involving more than 500 people who were evaluated at Amen Clinics. After 6 months of treatment:  75% were better across all measures.  85% reported having a better quality of life. Experience & Trust From the founder of Amen Clinics. Meet Dr. Daniel Amen The Change Your Brain Change Amen Clinics: Operating Your Business message comes for over 25 years as a from a world-renowned brain trusted resource for: doctor with over 35 years of experience--double board-  CEOs & business leaders certified physician and 10-time  Best-selling authors NY Times bestselling author Dr.  Hundreds of physicians Daniel Amen.  Nobel Laureates As founder of Amen Clinics with six U.S. locations, Dr.  150 NFL players Amen has built the world’s largest database of SPECT  Hall of Fame athletes brain scans totaling over 115,000 images on people  Pulitzer Prize writers from 111 countries. That deep experience with SPECT  Oscar winning actors neuroimaging--science-based and cutting-edge  technology--has proven how targeted diagnoses and Legendary musicians personalized follow-up programs can dramatically  Religious leaders optimize brain performance for business leaders. As Dr. Amen says, “Brain imaging changes everything! How do you know unless you look?” Credibility Discover Magazine Recognition--#19 Top St o ry of 2015. Brain Scans May Lead to Better Diagnoses BY CHRISTIAN MILLMAN Over a million soldiers have served in the wars in lraq and Afghanistan. Of the men and women who have returned from combat, more than 100,000 have been Discover Magazine recently recognized Dr. diagnosed with posttraumatic stress disorder (PTSD). Over 300,000 more have been told they have a traumatic brain injury (TBI). In Amen’s work with SPECT brain imaging by many cases, symptoms are the same: insomnia, anxiety, irritability, poor naming it to the Top 100 stories of 2015. concentration, and limited impulse control. The treatments for these two conditions are very different. The problem is, there hasn’t been a consistently accurate diagnostic test to distinguish between PTSD and TBI. That changed earlier this year when two studies, one of which involved 20,746 patients found a type of medical imaging called Single Photon Emission Computed Tomography (SPECT) showed clear differences in the brains of people with TBI or PTSD. Largely through analyzing how well blood flows (or doesn’t) through various parts of the brain, SPECT scans show with 80 to 100 percent accuracy whether someone has TBI , PTSD or both. Understanding which is which is huge. Physical damage from TBIs, for example, can depress brain activity. If a doctor mistakes it for PTSD and prescribes sedatives that are often helpful for that condition, those drugs can further dampen cerebral function and worsen symptoms. “If you go for help and the help is ineffective, it’s not a neutral experience,” says Daniel Amen, founder of Amen Clinics and lead author of the larger study, which was published in July 2015. “It wastes time and money, it’s demoralizing, and it can hurt people.”