THE AMA HANDBOOK OF E-LEARNING THE AMA HANDBOOK OF E-LEARNING EFFECTIVE DESIGN, IMPLEMENTATION, AND TECHNOLOGY SOLUTIONS ➤EDITED BY GEORGE M. PISKURICH AMACOM AMERICAN MANAGEMENT ASSOCIATION New York | Atlanta | Brussels | Buenos Aires | Chicago | London | Mexico City San Francisco | Shanghai | Tokyo | Toronto | Washington, D. C. Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel.: 212-903-8316. Fax: 212-903-8083. Web site: www. amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data The AMA handbook of e-learning :effective design, implemenation, and technology solutions / edited by George M. Piskurich. p. cm. Includes bibliographical references and index. ISBN 0-8144-0721-8 1. Employees—Training of—computer assisted instruction—Handbooks, manual, etc. 2. Employees—Training of—Data processing—Handbooks, manuals, etc. 3. Internet in education—Handbooks, manuals, etc. I. Piskurich, George M. II. American Management Association. HF5549.5.T7A496 2003 658.3′124′0285—dc21 2003000649 ©2003 AMACOM, a division of American Management Association. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 7 6 5 4 3 2 1 CONTENTS CHAPTER 1 Editor’s Introduction: What Is E-Learning? GEORGE M. PISKURICH . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 CHAPTER 2 Introduction: Is E-Learning Better Than . . . ? BILL ELLET AND ALARIC NAIMAN . . . . . . . . . . . . . . . . . . . . 11 CHAPTER 3 Analyzing the Organization’s Need for E-Learning TOM FLOYD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 CHAPTER 4 Selling E-Learning to Your Organization DARIN HARTLEY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 CHAPTER 5 Are Your Learners Ready for E-Learning? PAUL J. GUGLIELMINO AND LUCY M. GUGLIELMINO . . . . . . . . 87 CHAPTER 6 Increasing Learner Involvement and Participation RUSS BROCK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 CHAPTER 7 Synchronous Collaboration, Live E-Learning, and Beyond HARVEY SINGH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 CHAPTER 8 Outsourcing Versus Insourcing Your E-Learning Projects TRAVIS PIPER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131 CHAPTER 9 Learning Management Systems for E-Learning BRAY J. BROCKBANK . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 CHAPTER 10 Discussion Groups and Chat: Electronic Tools for Building Online Communities SAUNDRA WALL WILLIAMS . . . . . . . . . . . . . . . . . . . . . . . 171 v CHAPTER 11 Bandwidth Be Damned: Why Only Lazy Trainers Worry About Bandwidth Issues JOHN HARTNETT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183 CHAPTER 12 Webcasting MIKE FINK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 CHAPTER 13 Learning Portals CURTIS KANAHELE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209 CHAPTER 14 Making the Internal/External Decision PATRICK M. HENTSCHELL . . . . . . . . . . . . . . . . . . . . . . . . . 229 CHAPTER 15 Clicking With Vendors: What to Ask Your E-Learning Vendor Before You Get Involved JOHN HARTNETT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245 CHAPTER 16 Designing Asynchronous Learning LARRY ISRAELITE AND NANETTE DUNN . . . . . . . . . . . . . . . . 255 CHAPTER 17 Getting Ready for Synchronous E-Learning JENNIFER HOFMANN . . . . . . . . . . . . . . . . . . . . . . . . . . . 271 CHAPTER 18 Repurposing Materials for E-Learning CAROLE RICHARDSON . . . . . . . . . . . . . . . . . . . . . . . . . . . 291 CHAPTER 19 Using Technologies in a Blended Learning Curriculum BRANDON HALL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305 CHAPTER 20 Implementing E-Learning LORETTA DONOVAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 CHAPTER 21 Keeping E-Learning Going: Motivating and Retaining E-Learners VICKY PHILLIPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 337 CHAPTER 22 How Do I Choose E-Learning Software That Will Keep Going and Going? ALLAN BERGER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 353 CHAPTER 23 E-Learning and Performance THOMAS J. LABONTE . . . . . . . . . . . . . . . . . . . . . . . . . . . 361 vi THE AMA HANDBOOK OF E-LEARNING CHAPTER 24 Evaluating Your E-Learning Implementation WAYNE TURMEL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373 CHAPTER 25 Level III Evaluation of E-Learning JIM BURROW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 393 CHAPTER 26 E-Learning, the Near Future ELLIOTT MASIE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 411 CHAPTER 27 Global Learning, 2008 CLARK ALDRICH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 419 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 439 THE AMA HANDBOOK OF E-LEARNING vii ACKNOWLEDGMENT The editor would like to acknowledge the large contribution that Janice Meagher made to the conceptualization and completion of this book. Without her guidance during its origination this book would not have been.