WELCOME TO THE 2018 AUSTIN ADDY AWARDS INDEX OF AWARD CATEGORIES: WELCOME TO THE 2018 AUSTIN ADDY AWARDS 01 — Product or Service Sales Promotion 73 — Integrated Brand Identity Campaign 02 — Packaging 74 — Integrated Brand Content Campaign Another Night Without Your Family. A show that pays homage to the 03 — Point of Purchase 75 — Online/Interactive Campaign dedication to creating great work. 07 — Brochure 79 — Copywriting 08 — Publication Design 80 — Logo Design You can’t rush the big idea. It’ll arrive when it’s good and ready. In this 12 — Public Service Collateral 82 — Illustration industry, late nights are part of the gig. Unfortunately, so are missed little 14 — Advertising Industry Self Promotion Brand Elements 83 — Still Photography league games, cancelled dates and laptops on vacation. When the idea 15 — Direct Marketing & Specialty Advertising 84 — Art Direction does finally come, if it’s big enough, you just might win an Addy. 16 — Special Event Materials 85 — Cinematography 17 — Magazine Advertising 86 — Animation, Special Effects, or Motion Graphics The competition this year was one of our largest. The judges were some of 21 — Branded Content & Entertainment 87 — Video Editing the best creatives in our industry and the cream has risen to the top. Tonight, 23 — Advertising Industry Self Promotion Print 88 — Music we celebrate and recognize the work of these dedicated professionals and 24 — Guerrilla Marketing 91 — Interface & Navigation also want to say “Thank You” to all of your families for sharing your talents 25 — Installations 92 — Responsive Design (and your time) with all of us. 27 — Poster 96 — User Experience 28 — Outdoor Board 97 — Data Driven Media It takes great effort and coordination by many volunteers to put together 30 — Site 98 — Innovative Use of Interactive/Technology the awards show. Thank you to our AAF members and contributors who put 31 — Out—Of—Home Campaign in countless hours to make all the stages of the awards show successful. 34 — Pubic Service Ambient Media 37 — Websites Thank you for being a part of this year’s celebration. Congratulations to the 38 — Social Media award winners, and best of luck to all of you in the District and National 39 — Apps Addy competitions. 41 — Web Campaign 45 — Branded Content & Entertainment for Online/Interactive Enjoy the show. 46 — Public Service Online & Interactive 49 — Radio Advertising – Regional/National 52 — Television Advertising – Regional/National Carrie Stein 55 — Internet Commercial Austin Advertising Federation President 58 — Branded Content & Entertainment For Online Film, Video, & Sound 61 — Branded Content & Entertainment Campaign 66 — Public Service Television 68 — Public Service Online Film, Video & Sound 70 — Public Service Campaign 71 — Advertising Industry Self Promotion Film, Video, & Sound 72 — Integrated Advertising Campaigns 1 A special thanks to all of our volunteers, vendors and sponsors who make the Austin ADDYs possible every year. We appreciate all of your contributions. GOLD CLUB SPONSOR SILVER CLUB SPONSOR COMMITEE CREATIVE EVENT PHOTOGRAPHY Carrie Stein; President Erika Gilbrech; Copywriter Sean-Paul Westfall; Associate Creative Shane Matula; Designer Marissa Barrera Debra Cleveland; Operations Manager Matt Carlsen; Website Chair Director David Mead; Photographer Rebecca Chen Lauren Nugent; ADDY VP Chair Susy Horrigan; President Ad2 Barry Brothers; Senior Art Director Ron Rendon; Producer Neven Simpson; ADDY Committee Lead Karen Goumakos; Communications Co-VP Matt Adamiak; Junior Art Director Ariel Quintans; Editor TALENT Deborah Magnuson-Elliott; Past President Mia Vieira; Communications Co-VP Scott Youngblood; Senior Copywriter Candi Clem; Voiceover Talent Mike Wiebe, Emcee Karen Goumakos; Communications VP Diane Bell; Graphics Department Director DJ Gatsby, Jon Simon Sarah Garcia; Email/Social Chair Jennifer Siegel; Account Manager ADVERTISING JUDGES DESIGN JUDGES DIGITAL JUDGES KASH SREE MONIQUE GAMACHE RACHEL BEEN EXECUTIVE CREATIVE DIRECTOR, GYRO DESIGN DIRECTOR, PARTNER, WAX CREATIVE DIRECTOR, GOOGLE CARLOS RICQUE KEVIN SHAW IVAR EDEN SENIOR VICE PRESIDENT, CREATIVE, DIGITASLBI OWNER, STRANGER & STRANGER FREELANCE CREATIVE DIRECTOR DAWN MCCARTHY INGRED SIDIE KAI FANG CREATIVE DIRECTOR, OWNER, LITTLE C, BIG C PRINCIPAL, DESIGN RANCH EXECUTIVE CREATIVE DIRECTOR, OGILVY 3 BEST OF SHOW ADVERTISING BEST OF SHOW ADVERTISING – YETI FLAGSHIP 25A — Single Installation, Out-Of-Home Installation McGarrah Jessee James Mikus, CCO; Tim Cole, CD/AD; Derek Bishop, CD/CW; David Kampa, Design Dir.; Eric Erickson, Design Lead; Colin Lapin, CW; Patrick Girts, CW; Riley Shine, AD; Aimee Roberge, Designer; Howard Shows, Designer; DJ Sherman, Designer; Sam O’Brien, Designer; Lauri Johnson, Designer; Rod Martin, Integration Dir.; Austin McKenna, Group Acct. Dir.; Lucas Lane, Acct. Dir.; Ryan Kitchens, Account Exec. 4 STUDENT BEST OF SHOW ADVERTISING BEST OF SHOW ADVERTISING – TALKSPACE - MOBILE THERAPY S07B — Magazine Advertising Campaign The University of Texas Sabrina Lau, Art Director/Copywriter; Ryan Romero, Instructor 5 BEST OF SHOW DESIGN BEST OF SHOW DESIGN – WHATABURGER TRAY LINERS 03A — Point of Purchase - Counter Top McGarrah Jessee James Mikus, CCO, David Kampa, Design Dir.; Michael Anderson, CD; Kevin Dunleavy, CD; Erica Ellis, Design Lead; Elliot Nordstrom, CW; Patrick Girts, CW; Jessie Farris, AD; Jeff Ross, AD; Riley Shine, AD; Jenna Foster, Photographer/Production Artist; Michelle Handsford, Production Artist; Robert Stolusky, Production Artist; Chandra Eklund, Production Artist; April Curtner, Production Artist; Sara Hahn, Production Artist; Chelsea Lish, Acct. Exec.; Hannah Wheeless, Acct. Coord.; Lauren Heffern, Acct. Dir.; Brett Eaton, Grp. Acct. Dir. 6 STUDENT BEST OF SHOW DESIGN BEST OF SHOW DESIGN & JUDGES CHOICE – PATAGONIA COMFORT ZONE S21 — Integrated Consumer Campaign Job Propulsion Lab Jake Webber, Copywriter; Christopher Ganz, Art Director; Bart Cleveland, Instructor School: Job Propulsion Lab 7 BEST OF SHOW DIGITAL BEST OF SHOW DIGITAL – POPEYES CRAVE OFF 45 — Branded Content & Entertainment for Online/Interactive GSD&M Jay Russell, CCO; Tom Hamling, Group CD; Tim Eger, Grp. Creative Officer; Jeffrey Butterworth, CD; Kate Griffiths, Sr. AD; Alexandra DiBucci, Sr. CW; Chelsea Davis, Assc. Dir. Social Media; Jessica Lee, Social Media Specialist; Sara Y. Rosales, Proj. Mgnt. Sup.; Amanda Traversi, Sr. Digital Prod.; Carrie Hines, SVP/Grp. Acct. Dir.; Brett Meldrum, Account Dir.; Soumya Ramakrishnan, Account Dir.; Evan Walker, Asst. Media Dir.; Phillip Joyner, Associate Media Dir.; Mystie Pineda, Asst. Prod.; Jacob Stern, Editor/Videographer; Ryan Miklos, Digital Prod. Daniel Sparkman, Acct. Mgr.; Jay Esteves, EX Strategist; 8 Step 2 STUDENT BEST OF SHOW DIGITAL Airbnb Sweden App Step 1 Airbnb Sweden: At Ikea stores, an Airbnb scan code is posted in front of certain room displays on an iPad. The iPad can be used to view the simulation and it also walks shoppers through the steps of downloading the app on their smartphones with the incentive of winning a trip to Sweden. Step 5 In-App Features: Shoppers see where in Sweden the room is located and book the room on Airbnb through the app. Step 4 Step 6 Airbnb Sweden Simulation Book experience: Users login or create an account to book their trip. BEST OF SHOW DIGITAL – AIRBNB SWEDEN S15B — Advertising & Promotion, Web Campaign Job Propulsion Lab Justin Perez, Art Director; Nicole Streeter, Copywriter; Lauren Pruitt, Copywriter; Zac Lawrence, Art Director; Bart Cleveland, Instructor 9 SALES & MARKETING GOLD - LTC - CELEBRATION OF THE TACO BAGS A A 02 — Packaging, Single Unit Agency: Ampersand Agency Erika Gilbrech, CD/CW; Jose Canales, CD/Designer; Samantha Hinrichs, Asst. CD/Designer; Doug Irving, Sr. Writer; Gabe Guerra, CW; Cindy Montgomery, Strategy; Jeff Montgomery, Strategy; Mario Solis, Acct. Dir.; Alexandra Hagan Barba, Sr. Acct. Exec.; David Pickering, Proj. Mgr. A GOLD - CELIS BREWERY PACKAGING - RASPBERRY B B 02 — Packaging, Single Unit Agency: Ampersand Agency Samantha Hinrichs, Asst. CD/Designer; Omar Jimenez, CW; Gabe Guerra, CW; Luke Woody, Designer; Jeff Hopkins, Designer; Jen Moczydlowski, Designer; Josie Wilken, Sr. Acct. Exec.; Alexandra Hagan Barba, Sr. Acct. Exec.Mario Solis, Account Dir. GOLD - SHINER GOLDEN ALE PACKAGING C 02B — Packaging, Campaign Agency: McGarrah Jessee James Mikus, CCO; David Kampa, Design Dir.; Kevin Dunleavy, CD; Meredith Callaway, Designer; Kristin Youngblood, Acct. Supervisor; Maureen McCarthy, Acct. Exec. GOLD - WHATABURGER TRAY LINERS D C D 03A — Point of Purchase - Counter Top Agency: McGarrah Jessee James Mikus, CCO; David Kampa, Design Dir.; Michael Anderson, CD; Kevin Dunleavy,CD; Erica Ellis, Design Lead; Elliot Nordstrom, CW; Patrick Girts, CW; Jessie Farris, AD; Jeff Ross, AD; Riley Shine, AD; Jenna Foster, Photographer/ Production Artist; Michelle Handsford, Production Artist; Robert Stolusky, Production Artist; Chandra Eklund, Production Artist; April Curtner, Production Artist; Sara Hahn, Production Artist; Chelsea Lish, Acct. Exec.; Hannah Wheeless, Acct. Coord.; Lauren Heffern, Acct. Dir.; Brett Eaton, Grp. Acct. Dir. GOLD & JUDGES CHOICE -HITCH BANDANAS E 15 — Self-Promotion Direct Marketing & Specialty Items Agency: GSD&M Hitch Bandanas; Marc Ferrino, Design Director; Ben Harman, Designer; Dustin Coffey, Designer; Steve Wolf, Designer; Greg Thomas, Designer E SILVER - YETI SALES CATALOG F 01A — Catalog; Agency: McGarrah Jessee James Mikus, CCO; Tim Cole, CD; Derek Bishop, CD/CW; Eric Erickson, Lead Designer; Howard Shows, Designer; Sam O’Brien, Designer; Patrick Girts, CW; Andrea Cruz, Acct Director; Casey Williams, Acct Exec; Nicole Truly, Photographer/Production Artist; Brian Grossenbacher, Photographer; Chandra Eklund, Production Artist; Robert Stolusky, Production Artist; Yvonne Cullinan, Quality Assurance; Beth Bond, Quality Assurance 10 F