Supply Chain Management in Agriculture Editors Dr. N Sivaramane Dr. GP Reddy ¦ÉÉEÞò+xÉÖ{É-®úɹ]ÅõÒªÉ EÞòÊ¹É +xÉÖºÉÆvÉÉxÉ |ɤÉÆvÉ +EòÉnù¨ÉÒ ®úÉVÉäxpùxÉMÉ®ú, ½èþnù®úɤÉÉnù-500030, iÉä±ÉÆMÉÉhÉ, ¦ÉÉ®úiÉ ICAR-National Academy of Agricultural Research Management Rajendranagar, Hyderabad-500030, Telangana, India http://www.naarm.ernet.in Supply Chain Management in Agriculture Editors Dr. N Sivaramane Dr. GP Reddy ®úɹ]ÅõÒªÉ EÞòÊ¹É +xÉÖºÉÆvÉÉxÉ |ɤÉÆvÉ +EòÉnù¨ÉÒ ®úÉVÉäxpùxÉMÉ®ú, ½èþnù®úɤÉÉnù-500030, iÉä±ÉÆMÉÉxÉÉ, ¦ÉÉ®úiÉ National Academy of Agricultural Research Management Rajendranagar, Hyderabad-500030, Telangana, India http://www.naarm.ernet.in Correct Citation Sivaramane, N. and Reddy, G.P. 2014. Supply Chain Management in Agriculture. National Academy of Agricultural Research Management (NAARM) Rajendranagar, Hyderabad 500030, Telangana, India Editors Dr. N Sivaramane Dr. GP Reddy Cover Design & Layout P. Namdev Published by Director, National Academy of Agricultural Research Management, Rajendranagar, Hyderabad 500030, Telangana, India Foreword Indian agriculture is dominated by innumerable small farms which are highly dispersed and unorganized. Further, the nature of agricultural produce which are highly perishable and supply is erratic owing to seasonality and biotic and abiotic stresses, calls for innovative supply chain management which can address these issues and facilitates higher value addition. Though, SCM is not a new concept, its application in different sectors of agriculture throws innovative ideas to define the shape of future agriculture in the country. In the recent times, several researchers under National Agricultural Research System and CGIAR institutions implemented projects on supply chain management as applied to different sectors in agriculture including crop science, horticulture, fisheries, dairy, etc. These projects were mostly funded by National Agriculture Innovation Project (NAIP) of Indian Council of Agricultural Research (ICAR). In these projects, the supply chain of different agricultural produce was studied in detail and identified the potential business opportunities along with the potential strengths and threats of these businesses. Their findings in terms of developing a better supply chain for major agricultural commodities are presented in the form of book chapters. This book contains topics such as Supply chain management of crops such as sorghum, sweet potato, pomegranates, custard apple, litchi, papaya, guar, floriculture and sugarcane, supply chain management in high value crops and fisheries and supply chain methodological issues which will serve as useful reference material for supply chain managers, researchers, academicians, management students and policy makers. S. L. Goswami Director, NAARM Hyderabad Preface The Supply Chain Management (SCM) in industry is a well-researched topic with a good number of publications in the form of case studies, quality research reports and other reference materials. However, SCM in agriculture is nascent and less researched except for few commodities specifically of importance to the developed world. The supply chain management in agriculture is much different from that in industry as intrinsically agriculture is unique in its structure, problems and challenges. An efficient supply chain management in agriculture has the potential of not only increasing the equity of enablers in the chain but also incentivise farmers to produce more with quality and catering to the changing wants and preferences of consumers. There is an urgent need to expand the scope of research on supply chain management in different areas of agriculture to usher the growth of agriculture in the future by incentivizing farmers and other stakeholders. The idea of editing this book, based on the contributions from several researchers working in the field of supply chain management in agriculture and allied sectors, is conceived from the workshop on “Supply Chain Management in agriculture” sponsored by National Agriculture Innovation Project (NAIP) which was conducted at our Academy during October 08-10, 2013. The workshop was attended by scientists and faculty who are working in projects related to SCM on different agricultural produce including dairy, fisheries, etc. The book chapters are drawn from the original research of respective authors. This book will be handy for supply chain managers, researchers and management professionals, faculty and students who seek information on innovative supply chains in Indian agriculture and also to understand the present management practices and issues in SCM. This book will hopefully fill the gap in the research on supply chain management in different sectors of agriculture including crops, animals, fisheries, dairy, agroforestry and other allied sectors. Hyderabad Authors 10th July 2014 Contents 1. Development of Supply Chain Management in Sorghum/Millets 1 B. Dayakar Rao, and K Nirmal Reddy 2. Supply and Value Chain Management of Sweet Potato in Dhenkanal district of Odisha 15 Sreekanth Attaluri, A Nilanchala Chowdhury, Rahul Rai and Sushma Arya 3. Supply Chain of Pomegranates in Krishna District of Andhra Pradesh 22 G.P.Reddy, N. Sivaramane and S. Vijayachandra Reddy 4. Development of Value Chain in Custard Apple 31 R. A. Kaushik, Sanjay Acharya, Deepesh Panchori and S. Pareek 5. Supply Chain Management in Litchi 39 S K Purbey 6. Marketing of Papaya from Supply Chain Management Perspective: 54 A Case Study of Tribal Belt of South Gujarat Narendra Singh & Kuthe Surendra Bhimraj 7. Supply Chain of Guar Products in India: Challenges and options 64 Purushottam Sharma 8. Horticultural Supply Chain Management Perception: A Study of Uttar Pradesh 79 Rajendra Kumar 9. Supply Chain Management in High Value Crops- A Case Study of Precision 87 Farming in Puducherry Union Territory Pouchepparadjou, A. and Kumaravel, K.S. 10. Supply Chain Management in Floriculture Industry 96 M. Jawaharlal 11. Input and Output Supply Chain Management of Sugarcane Production 109 Murali, C.Karpagam, D.PuthiraPrathap and N. Sivaramane 12. Supply Chain Management of Freshwater Fish in India: A Case of 125 Kolleru Lake Fish Culture & Marketing System B. Ganesh Kumar 13. Supply Chain Management in Lac 137 R. Ramani, R.K. Yogi and A. Bhattacharya 14. Analytical Tools to Assess Efficiencies in Supply Chain of Agricultural Produce 161 N. Sivaramane, GP Reddy, S. Vijayachandra Reddy, D.R. Singh and Prawin Arya 15. The Transformation of Agri-Food Supply Chain 177 T.Sudha List of Contributors 1. Dr. B. Dayakar Rao, Principal Scientist Directorate of Sorghum Research, Rajendra Nagar, Hyderabad- 500 030; Email: [email protected] 2. Dr. K Nirmal Reddy General Manager (operations), ITC (ABD) Ltd, Secunderabad. Email: [email protected] 3. Dr. Sreekanth Attaluri Senior Scientist , International Potato Centre (CIP), RC CTCRI, Dumduma, Bhubaneswar, Odisha, India 4. Dr. A Nilanchala Chowdhury PGDM RM, Xavier Institute of Management, Bhubaneswar, Odisha, India 5. Mr. Rahul Rai PGDM RM, Xavier Institute of Management, Bhubaneswar, Odisha, India 6. Ms. Sushma Arya International Potato Centre (CIP), CG Block, NASC complex, DPS Marg, New Delhi-12 7. Dr. G.P.Reddy Principal Scientist & Head (I/c), ABM Division, NAARM, Hyderabad-500 030; Email: [email protected] 8. Dr. N.Sivaramane Senior Scientist & Head (I/c), ABM Division, NAARM, Hyderabad-500 030; Email: [email protected] 9. Dr.S.Vijayachandra Reddy Research Associate, NAARM, Hyderabad-500 030. Email:[email protected] 10.Dr. R. A. Kaushik Department of Horticulture, Rajasthan College of Agriculture, MPUAT, Udaipur. Email: [email protected] 11. Dr. Sanjay Acharya Department of Horticulture, Rajasthan College of Agriculture, MPUAT, Udaipur