FFIRS 03/10/2012 14:31:18 Page2 FFIRS 03/10/2012 14:31:18 Page1 FFIRS 03/10/2012 14:31:18 Page2 FFIRS 03/10/2012 14:31:18 Page3 KEN SCHWABER and JEFF SUTHERLAND JohnWiley&Sons,Inc. FFIRS 03/10/2012 14:31:24 Page4 Copyright#2012byKenSchwaberandJeffSutherland.Allrightsreserved. PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey. PublishedsimultaneouslyinCanada. Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmittedinanyformorbyanymeans, electronic,mechanical,photocopying,recording,scanning,orotherwise,exceptaspermittedunderSection107or108of the1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissionofthePublisher,orauthorization throughpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permissionshouldbeaddressedtothePermissionsDepartment,JohnWiley&Sons,Inc.,111RiverStreet,Hoboken,NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveusedtheirbesteffortsinpreparingthis book,theymakenorepresentationsorwarrantieswithrespecttotheaccuracyorcompletenessofthecontentsofthisbook andspecificallydisclaimanyimpliedwarrantiesofmerchantabilityorfitnessforaparticularpurpose.Nowarrantymaybe createdorextendedbysalesrepresentativesorwrittensalesmaterials.Theadviceandstrategiescontainedhereinmaynot besuitableforyoursituation.Youshouldconsultwithaprofessionalwhereappropriate.Neitherthepublishernorauthor shallbeliableforanylossofprofitoranyothercommercialdamages,includingbutnotlimitedtospecial,incidental, consequential,orotherdamages. Forgeneralinformationonourotherproductsandservicesorfortechnicalsupport,pleasecontactourCustomer CareDepartmentwithintheUnitedStatesat(800)762-2974,outsidetheUnitedStatesat(317)572-3993or fax(317)572-4002. Wileypublishesinavarietyofprintandelectronicformatsandbyprint-on-demand.Somematerialincludedwithstandard printversionsofthisbookmaynotbeincludedine-booksorinprint-on-demand.IfthisbookreferstomediasuchasaCD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley. com. For more information about Wiley products, visit www.wiley.com. LibraryofCongressCataloging-in-PublicationData: Schwaber,Ken. Softwarein30days:howAgilemanagersbeattheodds,delighttheircustomers,andleavecompetitorsinthedust/ KenSchwaber,JeffSutherland. p.cm. Includesindex. ISBN978-1-118-20666-9(pbk.);ISBN978-1-118-22854-8(ebk);ISBN978-1-118-24090-8(ebk); ISBN978-1-118-26574-1(ebk) 1. Agilesoftwaredevelopment. 2. Scrum(Computersoftwaredevelopment) 3. Computersoftware– Development. I. Sutherland,JeffreyVictor. II. Title. III. Title:Softwareinthirtydays. QA76.76.D47S32232012 005.1–dc23 2011050969 PrintedintheUnitedStatesofAmerica 10987654321 FFIRS 03/10/2012 14:31:24 Page5 To Ikujiro Nonaka, Babatunde A. Ogunnaike, and Hirotaka Takeuchi for their inspiration andguidance. FFIRS 03/10/2012 14:31:24 Page6 FTOC 03/05/2012 11:7:16 Page7 Contents About the Authors xi Acknowledgments xiii Introduction xv Section I WhyEvery Business in theWorld Can ProduceSoftware in30 Days 1 Youareprobablyfrustratedwithyoursoftwareorganization.Youwouldlikeitto bequicker,moreflexible,understandyourneedsbetter,andhelpyoubecome moreprofitable.Welookatwhyyouarefrustratedandhowtofixtheproblem. 1 TheCrisisinSoftware:TheWrongProcessProducestheWrongResults 3 Manysoftwareorganizationsfollowadevelopmentprocessthatguarantees waste,uncontrolledrisk,unpredictability,surprises,andlowvalue.Wewill investigatewhythisprocesswaschosen,howitguaranteesfailure,andlook andsomeorganizationsthathaverecoveredfromit. 2 Scrum:TheRightProcessProducestheRightResults 17 Thereisaprocessthatisappropriateforsoftwaredevelopment.Whenyouget yourdeveloperstouseit,youwillimmediatelygainproductivity,quality,value, control,predictability,andsatisfaction.Welookathowthishappensin thischapter. vii FTOC 03/05/2012 11:7:16 Page8 viii CONTENTS 3 TryItYourself:ThePilot 33 Youhavereadourassertionthatthereisabetterwayforyoutogetsoftware developedforyou.However,alotofpeoplehavemadeassertionsandtaken alotofyourmoneyinthepast,withlittleornoimprovement.Inthischapter weshowyouhowtoprovethatourapproachworksfornomoney. 4 WhatCanIDo? 49 Youlearnedhowtodobetterandyou’vetriedityourself.Youliketheresults andyouknowwhattotellthesoftwareorganizationtodo.Inthischapter,we lookatwhatyoucandotohelpwhatyouexperienceinthepilotprojectsucceed. Section II Howto Produce Software in 30Days 55 Havingbettersoftwaredevelopedforyourneedsisnotsomuchhardas itisdifferentfromwhatyouareusedto.Inthissection,welookata progressivelybeneficialsetofapproachestogetyoufromwhereyouare nowtoorganizationalagility. 5 GettingStartedwithScrum 57 Oursecretsauceforimprovingyourbenefitsfromsoftwareiscalled “Scrum.”Yes,thisistherugbyeventthatkeepstheballmovingdown thefield.We’lldiscussScrum,howitworks,andwhyitworksinthischapter. 6 ScrumattheProjectLevel 63 Mostpersistentimprovementinsoftwaredevelopmentstartsatthe projectlevel.YoucanuseScrumtofurtherproveitsutility,oron criticallyimportantinitiativethatmustsucceed.We’llexplorewhat youcantellyourdeveloperstodoafterreadingthischapter. 7 DevelopaScrumCapability 75 Successoftenbreedssuccess.Asmoresoftwareinitiativesusing Scrumsucceed,morepeoplewillwanttogetonthewagon.Rather thanchangingtheentireorganization,let’slookathowwecansetup asoftwaredevelopmentuniverseseparatefromthedisappointing, existingdepartment.Youcanincreasinglyreapbenefitshereonan increasingnumberofprojectsandreleases.