¢ INDEX: VOLUME 33 ¢ SIAC 2SEAIIREP of Addressability, Fall 1991, Vol. 33, No. Vol. 33, No. 1, pp. 73-80, reprint 3317. Author Index 1, pp. 5-14, reprint 3311. Fleischer, Mitchell (coauthors), Fulfilling Adler, Paul S. (coauthors), Strategic Blunt, Jon (coauthor), Critical IT Issues: the Promises of CAD, Spring 1992, Vol. Management of Technical Functions, The Next Ten Years, Summer 1992, Vol. 33, No. 3, pp. 74-86, reprint 3337. Winter 1992, Vol. 33, No. 2, pp. 19-37, 33, No. 4, pp. 7-19, reprint 3341. reprint 3322. Gallagher, Katherine (coauthor), Coping Bowen, David E. (coauthor), 7he Em- with Success: New Challenges for Arnsdorf, David (coauthors), Fulfilling powerment of Service Workers: What, Nonprofit Marketing, Fall 1991, Vol. 33, the Promises of CAD, Spring 1992, Vol. Why, How, and When, Spring 1992, No. 1, pp. 27-42. 33, No. 3, pp. 74-86, reprint 3337. Vol. 33, No. 3, pp. 31-39, reprint 3333. Ganitsky, Joseph (coauthors), Don’t Baer, Ron (coauthors), Appropriate Boynton, Andrew C. (coauthors), Whose Forget Latin America, Winter 1992, Vol. Manufacturing Technology: A Strategic Responsibility Is IT Management?, 33, No. 2, pp. 78-92, reprint 3327. Approach, Fall 1991, Vol. 33, No. 1, pp. Summer 1992, Vol. 33, No. 4, pp. 32- 43-54, reprint 3314. 38, reprint 3343. Gioia, Dennis A. (coauthor), Ten Myths of Managing Managers, Fall 1991, Vol. Barnett, Arnold (coauthors), Better Than Carr, Lawrence P., Applying Cost of 33, No. 1, pp. 81-90, reprint 3318. Ever: Nonstop Jet Service in an Era of Quality to a Service Business, Summer Hubs and Spokes, Winter 1992, Vol. 33, 1992, Vol. 33, No. 4, pp. 72-77, reprint Goranson, Jesse (coauthors), Better Than No. 2, pp. 49-54, reprint 3324. 3347. Ever: Nonstop Jet Service in an Era of Hubs and Spokes, Winter 1992, Vol. 33, Barth, Michael C. (coauthor), Are Older Chase, Richard B. (coauthor), Beefing Up No. 2, pp. 49-54, reprint 3324. Workers “Good Buys”? — A Case Study of Operations in Service Firms, Fall 1991, Days Inns ofA merica, Spring 1992, Vol. Vol. 33, No. 1, pp. 15-26, reprint 3312. Grant, Robert M. (coauthors), Appro- 33, No. 3, pp. 53-63, reprint 3335. priate Manufacturing Technology: A Child, Peter (coauthors), The Manage- Strategic Approach, Fall 1991, Vol. 33, Bass, Frank M. (coauthor), Evolution of ment of Complexity, Fall 1991, Vol. 33, No. 1, pp. 43-54, reprint 3314. Technological Generations: The Law of No. 1, pp. 73-80, reprint 3317. Capture, Winter 1992, Vol. 33, No. 2, Greenlaw, Paul S. (coauthor), The pp. 66-77, reprint 3326. Clark, Terry (coauthors), Controlling the Americans with Disabilities Act of 1990: Uncontrollable: Managing Your Market Implications for Managers, Spring 1992, Beatty, Carol A., Jmplementing Advanced Environment, Winter 1992, Vol. 33, No. Vol. 33, No. 3, pp. 87-90, reprint 3338. Manufacturing Technologies: Rules of the 2, pp. 39-47, reprint 3323. Road, Summer 1992, Vol. 33, No. 4, Gregerson, Hal B. (coauthor), Serving pp. 49-60, reprint 3345. Crittenden, Victoria L., Close the Mar- Two Masters: Managing the Dual keting/Manufacturing Gap, Spring 1992, Allegiance of Expatriate Employees, Vol. Benjamin, Robert I. (coauthor), Critical Vol. 33, No. 3, pp. 41-52, reprint 3334. 33, No. 4, pp. 61-71, reprint 3346. IT Issues: The Next Ten Years, Summer 1992, Vo. 33, No. 4, pp. 7-19, reprint Crockett, Fess, Revitalizing Executive Hayes, Robert H. (coauthor), Beefing Up 3341. Information Systems, Summer 1992, Vol. Operations in Service Firms, Fall 1991, 33, No. 4, pp. 39-47, reprint 3344. Vol. 33, No. 1, pp. 15-26, reprint 3312. Billington, Corey (coauthor), Managing Supply Chain Inventory: Pitfalls and Curtis, Todd (coauthors), Better Than Hart, Christopher W.L. (coauthors), Opportunities, Spring 1992, Vol. 33, No. Ever: Nonstop Jet Service in an Era of Guarantees Come to Professional Service 3, pp. 65-73, reprint 3336. Hubs and Spokes, Winter 1992, Vol. 33, Firms, Spring 1992, Vol. 33, No. 3, pp. No. 2, pp. 49-54, reprint 3324. 19-29, reprint 3332. Black, J. Stewart (coauthor), Serving Two Masters: Managing the Dual Deighton, John (coauthor), /nteractive Hofman, J. Debra (coauthor), Systems Allegiance of Expatriate Employees, Marketing: Exploiting the Age of Delivery: Evolving New Strategies, Summer 1992, Vol. 33, No. 4, pp. 61- Addressability, Fall 1991, Vol. 33, No. 1, Summer 1992, Vol. 33, No. 4, pp. 21- 71, reprint 3346. pp. 5-14, reprint 3311. 31, reprint 3342. Blattberg, Robert C. (coauthor), Diederichs, Raimund (coauthors), The Jacobs, Gerry C. (coauthors), Whose Interactive Marketing: Exploiting the Age Management of Complexity, Fall 1991, Responsibility Is IT Management?, SLOAN MANAGEMENT REVIEW/FALL 1992 INDEX 117 Summer 1992, Vol. 33, No. 4, pp. 32- Strategic Management of Technical Vol. 33, No. 1, pp. 73-80, reprint 3317. 38, reprint 3343. Functions, Winter 1992, Vol. 33, No. 2, pp. 19-37, reprint 3322. Schlesinger, Leonard A. (coauthors), Kochan, Thomas A. (coauthors), Guarantees Come to Professional Service Consequences ofa Failed IR System: McNaught, William (coauthor), Are Older Firms, Spring 1992, Vol. 33, No. 3, pp. Contract Workers in the Petrochemical Workers “Good Buys”? — A Case Study 19-29, reprint 3332. Industry, Summer 1992, Vol. 33, No. 4, of Days Inns of America, Spring 1992, pp. 79-89, reprint 3348. Vol. 33, No. 3, pp. 53-63, reprint 3335. Schoemaker, Paul J.H. (coauthor), Managing Overconfidence, Winter 1992, Kohl, John P. (coauthor), The Americans Norton, John A. (coauthor), Evolution Vol. 33, No. 2, pp. 7-17, reprint 3321. with Disabilities Act of 1990: Implications of Technical Generations: The Law of for Managers, Spring 1992, Vol. 33, No. Capture, Winter 1992, Vol. 33, No. 2, Shani, Abraham B. (coauthors), Appro- 3, pp. 87-90, reprint 3338. pp. 66-77, reprint 3326. priate Manufacturing Technology: A Strategic Approach, Fall 1991, Vol. 33, Krishnan, R. (coauthors), Appropriate Ortmeyer, Gwen (coauthors), Restoring No. 1, pp. 43-54, reprint 3314. Manufacturing Technology: A Strategic Credibility to Retail Pricing, Fall 1991, Approach, Fall 1991, Vol. 33, No. 1, pp. Vol. 33, No. 1, pp. 55-66, reprint 3315. Sharman, Graham (coauthor), We Love 43-54, reprint 3314. Your Product, But Where Is It?, Winter Patrick, Andrew (coauthors), Better 1992, Vol. 33, No. 2, pp. 93-99, reprint Kumar, Anil (coauthor), We Love Your Than Ever: Nonstop Jet Service in an Era 3328. Product, But Where Is It?, Winter 1992, of Hubs and Spokes, Winter 1992, Vol. Vol. 33, No. 2, pp. 93-99, reprint 3328. 33, No. 2, pp. 49-54, reprint 3324. Simon, Hermann, Pricing Opportunities — And How to Exploit Them, Winter Lawler, Edward E., III (coauthor), The Pride, William M. (coauthors), Con- 1992, Vol. 33, No. 2, pp. 55-65, reprint Empowerment of Service Workers: What, trolling the Uncontrollable: Managing 3325. Why, How, and When, Spring 1992, Your Market Environment, Winter 1992, Vol. 33, No. 3, pp. 31-39, reprint 3333. Vol. 33, No. 2, pp. 39-47, reprint 3323. Smith, Michal (coauthors), Consequences ofa Failed IR System: Contract Workers in Lee, Hau L. (coauthor), Managing Quelch, John A. (coauthors), Don’t the Petrochemical Industry, Summer 1992, Supply Chain Inventory: Pitfalls and Forget Latin America, Winter 1992, Vol. Vol. 33, No. 4, pp. 79-89, reprint 3348. 33, No. 2, pp. 78-92, reprint 3327. Opportunities, Spring 1992, Vol. 33, No. 3, pp. 65-73, reprint 3336. Thurow, Lester C., Who Owns the Quelch, John A. (coauthors), Restoring Twenty-First Century?, Spring 1992, Vol. Liker, Jeffrey K. (coauthors), Fulfilling Credibility to Retail Pricing, Fall 1991, 33, No. 3, pp. 5-17, reprint 3331. the Promises of CAD, Spring 1992, Vol. Vol. 33, No. 1, pp. 55-66, reprint 3315. 33, No. 3, pp. 74-86, reprint 3337. Varadarajan, P. Rajan (coauthors), Con- Rockart, John F. (coauthor), Systems trolling the Uncontrollable: Managing Longenecker, Clinton O. (coauthor), Ten Delivery: Evolving New Strategies, Your Market Environment, Winter 1992, Myths of Managing Managers, Fall 1991, Summer 1992, Vol. 33, No. 4, pp. 21- Vol. 33, No. 2, pp. 39-47, reprint 3323. Vol. 33, No. 1, pp. 81-90, reprint 3318. 31, reprint 3342. Weinberg, Charles B. (ccauthor), Cop- MacDonald, Fred (coauthors), Strategic Russo, J. Edward (coauthor), Managing ing with Success: New Challenges for Management of Technical Functions, Overconfidence, Winter 1992, Vol. 33, Nonprofit Marketing, Fall 1991, Vol. 33, Winter 1992, Vol. 33, No. 2, pp. 19-37, No. 2, pp. 7-17, reprint 3321. No. 1, pp. 27-42. reprint 3322. Runkle, Donald L., Taught in America, Wells, John C. (coauthors), Consequences Maher, Dan (coauthors), Guarantees Come Fall 1991, Vol. 33, No. 1, pp. 67-72, ofa Failed IR System: Contract Workers in to Professional Service Firms, Spring 1992, reprint 3316. the Petrochemical Industry, Summer 1992, Vol. 33, No. 3, pp. 19-29, reprint 3332. Vol. 33, No. 4, pp. 79-89, reprint 3348. Salmon, Walter (coauthors), Restoring Martinez, Jon I. (coauthors), Don’t Credibility to Retail Pricing, Fall 1991, Wisniowski, Stefan (coauthors), The Forget Latin America, Winter 1992, Vol. Vol. 33, No. 1, pp. 55-66, reprint 3315. Management of Complexity, Fall 1991, 33, No. 2, pp. 78-92, reprint 3327. Vol. 33, No. 1, pp. 73-80, reprint 3317. Sanders, Falk-Hayo (coauthors), The McDonald, D. William (coauthors), Management of Complexity, Fall 1991, Zmud, Robert W. (coauthors), Whose SLOAN MANAGEMENT REVIEW/FALL 1992 Responsibility Is IT Management?, Serving Two Masters: Managing the Dual Systems Delivery: Evolving New Strategies, Summer 1992, Vol. 33, No. 4, pp. 32- Allegiance of Expatriate Employees, }. John F. Rockart and J. Debra Hofman, 38, reprint 3343. Stewart Black and Hal B. Gregersen, Sumraer 1992, Vol. 33, No. 4, pp. 21- Summer 1992, Vol. 33, No. 4, pp. 61- 31, reprint 3342. 71, reprint 3346. Subject Index Whose Responsibility Is IT Management?, Ten Myths of Managing Managers, Andrew C. Boynton, Gerry C. Jacobs, Clinton O. Longenecker and Dennis A. and Robert W. Zmud, Summer 1992, Business Ethics and Public Policy Gioia, Fall 1991, Vol. 33, No. 1, pp. 81- Vol. 33, No. 4, pp. 32-38, reprint 3343. 90, reprint 3318. The Americans with Disabilities Act of Management of Technology and 1990: Implications for Managers, John P. International Business Innovation Kohl and Paul S. Greenlaw, Spring 1992, Vol. 33, No. 3, pp. 87-90, reprint 3338. Don't Forget Latin America, Jon I. Appropriate Manufacturing Technology: A Martinez, John A. Quelch, and Joseph Strategic Approach, Robert M. Grant, R. Consequences of a Failed IR System: Ganitsky, Winter 1992, Vol. 33, No. 2, Krishnan, Abraham B. Shani, and Ron Contract Workers in the Petrochemical pp. 78-92, reprint 3327. Baer, Fall 1991, Vol. 33, No. 1, pp. 43- Industry, Thomas A. Kochan, John C. 54, reprint 3314. Wells, and Michal Smith, Summer 1992, Serving Two Masters: Managing the Dual Vol. 33, No. 4, pp. 79-89, reprint 3348. Allegiance of Expatriate Employees, }. Critical IT Issues: The Next Ten Years, Stewart Black and Hal B. Gregersen, Robert I. Benjamin and Jon Blunt, Who Owns the Twenty-First Century’, Summer 1992, Vol. 33, No. 4, pp. 61- Summer 1992, Vol. 33, No. 4, pp. 7-19, Lester C. Thurow, Spring 1992, Vol. 33, 71, reprint 3346. reprint 3341. No. 3, pp. 5-17, reprint 3331. Who Owns the Twenty-First Century?, Evolution of Technological Generations: Human Resource Management and Lester C. Thurow, Spring 1992, Vol. 33, The Law of Capture, John A. Norton Industrial Relations No. 3, pp. 5-17, reprint 3331. and Frank M. Bass, Winter 1992, Vol. ‘33, No. 2, pp. 66-77, reprint 3326. The Americans with Disabilities Act of Leadership and Orgar ‘zation Studies 1990: Implications for Managers, John P. Fulfilling the Promises of CAD, Jeffrey K. Kohl and Paui S. Greenlaw, Spring 1992, Managing Overconfidence, J. Edward Liker, Mitchell Fleischer, and David Vol. 33, No. 3, pp. 87-90, reprint 3338. Russo and Paul J. H. Schoemaker, Arnsdorf, Spring 1992, Vol. 33, No. 3, Winter 1992, Vol. 33, No. 2, pp. 7-17, pp. 74-86, reprint 3337. Are Older Workers “Good Buys”? — A reprint 3321. Case Study of Days Inns of America, Implementing Advanced Manufacturing William McNaught and Michael C. Taught in America, Donald L. Runkle, Technologies: Rules of the Road, Carol A. Barth, Spring 1992, Vol. 33, No. 3, pp. Fall 1991, Vol. 33, No. 1, pp. 67-72, Beatty, Summer 1992, Vol. 33, No. 4, 53-63, reprint 3335. reprint 3316. pp. 49-60, reprint 3345. Consequences of a Failed IR System: Ten Myths of Managing Managers, The Management of Complexity, Peter Contract Workers in the Petrochemical Clinton O. Longenecker and Dennis A. Child, Raimund Diederichs, Falk-Hayo Industry, Thomas A. Kochan, John C. Gioia, Fall 1991, Vol. 33, No. 1, pp. 81- Sanders, and Stefan Wisniowski, Fall Wells, and Michal Smith, Summer 1992, 90, reprint 3318. 1991, Vol. 33, No. 1, pp. 73-80, reprint Vol. 33, No. 4, pp. 79-89, reprint 3348. 3317. Management of Information Systems The Empowerment of Service Workers: Revitalizing Executive Information What, Why, How, and When, David E. Critical IT Issues: The Next Ten Years, Systems, Fess Crockett, Summer 1992, Bowen and Edward E. Lawler III, Spring Robert I. Benjamin and Jon Blunt, Vol. 33, No. 4, pp. 39-47, reprint 3344. 1992, Vol. 33, No. 3, pp. 31-39, reprint 3333. Summer 1992, Vol. 33, No. 4, pp. 7-19, reprint 3341. Strategic Management of Technical Managing Overconfidence, J. Edward Functions, Paul S. Adler, D. William Russo and Paul J.H. Schoemaker, Revitalizing Executive Information McDonald, and Fred MacDonald, Winter 1992, Vol. 33, No. 2, pp. 7-17, Systems, Fess Crockett, Summer 1992, Winter 1992, Vol. 33, No. 2, pp. 19-37, reprint 3321. Vol. 33, No. 4, pp. 39-47, reprint 3344. reprint 3322. SLOAN MANAGEMENT REVIEW/FALL 1992 INDEX 119 Systems Delivery: Evolving New Strategies, Pricing Opportunities — And How to Implementing Advanced Manufacturing John F. Rockart and J. Debra Hofman, Exploit Them, Hermann Simon, Winter Technologies: Rules of the Road, Carol A. Summer 1992, Vol. 33, No. 4, pp. 21- 1992, Vol. 33, No. 2, pp. 55-65, reprint Beatty, Summer 1992, Vol. 33, No. 4, 31, reprint 3342. 3325. pp. 49-60, reprint 3345. Whose Responsibility Is IT Management?, Restoring Credibility to Retail Pricing, The Management of Complexity, Peter Andrew C. Boynton, Gerry C. Jacobs, Gwen Ortmeyer, John A. Quelch, and Child, Raimund Diederichs, Falk-Hayo and Robert W. Zmud, Summer 1992, Walter Salmon, Fall 1991, Vol. 33, No. Sanders, and Stefan Wisniowski, Fall Vol. 33, No. 4, pp. 32-38, reprint 3343. 1, pp. 55-66, reprint 3315. 1991, Vol. 33, No. 1, pp. 73-80, reprint 5o07- Marketing Operations Management and Research Managing Supply Chain Inventory: Close the Marketing/Manufacturing Appropriate Manufacturing Technology: A Pitfalls and Opportunities, Hau L. Lee Gap, Victoria L. Crittenden, Spring Strategic Approach, Robert M. Grant, R. and Corey Billington, Spring 1992, Vol. 1992, Vol. 33, No. 3, pp. 41-52, reprint Krishnan, Abraham B. Shani, and Ron 33, No. 3, pp. 65-73, reprint 3336. 3334. Baer, Fall 1991, Vol. 33, No. 1, pp. 43- 54, reprint 3314. We Love Your Product, But Where Is It?, Controlling the Uncontrollable: Managing Anil Kumar and Graham Sharman, Your Market Environment, P. Rajan Are Older Workers “Good Buys”? — A Winter 1992, Vol. 33, No. 2, pp. 93-99, Varadarajan, Terry Clark, and William Case Study of Days Inns of America, reprint 3328. M. Pride, Winter 1992, Vol. 33, No. 2, William McNaught and Michael C. pp. 39-47, reprint 3323. Barth, Spring 1992, Vol. 33, No. 3, pp. Service and Quality 53-63, reprint 3335. Coping with Success: New Challenges for Applying Cost of Quality to a Service Nonprofit Marketing, Katherine Galla- Beefing Up Operations in Service Firms, Business, Lawrence P. Carr, Summer 1992, gher and Charles B. Weinberg, Fall Richard B. Chase and Robert H. Hayes, Fall Vol. 33, No. 4, pp. 72-77, reprint 3347. 1991, Vol. 33, No. 1, pp. 27-42. 1991, Vol.3 3, No. 1, pp. 15-26, reprint 3312. Beefing Up Operations in Service Firms, Don't Forget Latin America, Jon I. Better Than Ever: Nonstop Jet Service in Richard B. Chase and Robert H. Hayes, Martinez, John A. Quelch, and Joseph an Era of Hubs and Spokes, Arnold Fall 1991, Vol. 33, No. 1, pp. 15-26, Ganitsky, Winter 1992, Vol. 33, No. 2, Barnett, Todd Curtis, Jesse Goranson, reprint 3312. pp. 78-92, reprint 3327. and Andrew Patrick, Winter 1992, Vol. 33, No. 2, pp. 49-54, reprint 3324. Guarantees Come to Professional Service Evolution of Technological Generations: Firms, Christopher W.L. Hart, Leonard The Law of Capture, John A. Norton Close the Marketing/Manufacturing Gap, A. Schlesinger, and Dan Maher, Spring 1992, Vol. 33, No. 3, pp. 19-29, reprint 3332. and Frank M. Bass, Winter 1992, Vol. Victorial L. Crittenden, Spring 1992, 33, No. 2, pp. 66-77, reprint 3326. Vol. 33, No. 3, pp. 41-52, reprint 3334. The Empowerment of Service Workers: Interactive Marketing: Exploiting the Age Fulfilling the Promises of CAD, Jeffrey K. What, Why, How, and When, David E. of Addressability, Robert C. Blattberg and Liker, Mitchell Fleischer, and David Bowen and Edward E. Lawler III, Spring John Deighton, Fall 1991, Vol. 33, No. Arnsdorf, Spring 1992, Ne. 33, No. 3, 1992, Vol. 33, No. 3, pp. 31-39, reprint 1, pp. 5-14, reprint 3311. pp. 74-86, reprint 3337. 3333. SLOAN MANAGEMENT REVIEW/FALL 1992 => f fe