SEPTA Forward: Bus Revolution Phase 1: Engagement Findings & Lessons Learned January 2022 Table of Contents 1 Introduction ........................................................................................................ 1 2 Approach & Methods ........................................................................................... 5 3 Summary of Engagement Activities ..................................................................... 9 4 Lessons Learned ............................................................................................... 15 Appendix A: Survey Results ...................................................................................... 17 Appendix B: Pop-Ups Feedback ................................................................................ 50 Appendix C: Virtual Transit Talks .............................................................................. 62 Appendix D: Early Engagement ................................................................................. 63 1 Introduction This report focuses on the engagement from Phase 1 of the SEPTA Forward: Bus Revolution that took place during the summer and fall of 2021. All Phase 1 activities were based on the principles, tactics, target audiences, and other key considerations identified in the Bus Revolution Public Engagement Plan. This plan, which was published at the start of the project in May 2021, can be found on the project website. This Phase 1 Engagement report is organized into five sections: ▪ The first section introduces the report, summarizes key findings, and provides background information on the Bus Revolution project for those who may not be familiar. ▪ The second section describes the engagement approach and outreach methods used for Phase I of the project. ▪ The third section provides a summary of each engagement activity, including: surveys; pop-up events; virtual public meetings (referred to as “Transit Talks”); digital media; and ongoing stakeholder engagement. ▪ The fourth section identifies lessons learned, which the Bus Revolution team will use to inform the next phase of engagement for the project. ▪ The fifth section – the Appendices – consist of more detailed information, including: a comprehensive analysis of the survey; pop-up event feedback, materials, and photos; transit talk polling results; and a review of early engagement activities from spring 2021. Summary of Findings Phase 1 Engagement: Key Metrics >7,000 People responded to the survey (partial and complete) 5,806 People completed the survey 333 People participated in the in-person activity at 10 Pop-Up Events 134 People attended 2 virtual “Transit Talks” 7.9K People visited the website for the first time between August 1 and November 15 (www.SEPTABusRevolution.com) 1 SEPTA Forward: Bus Revolution Phase 1 Engagement Findings & Lessons Learned Key Takeaways The Bus Revolution Phase 1 engagement included a variety of methods intended to reach a large and diverse mix of riders, non-riders (i.e. potential riders), and people of all socio-economic and demographic backgrounds. Some key takeaways from Phase 1 engagement include: ▪ While there were significantly more responses to the online survey than other forms of input-gathering, all methods generated significant input that the Bus Revolution team will use to help shape the network redesign scenarios that will be developed in Year 2 of the project. − The online survey was successful at generating widespread participation from all areas of the SEPTA region, with over 7,000 total responses, and over 5,000 fully completed. − Other methods of gathering public input were also used effectively to address the “digital divide” and gather feedback from hundreds of people, including 400 responses from the telephone survey, and 300+ responses across 10 different pop- up event locations to the trade-offs feedback exercise. ▪ Bus service frequency and reliability were consistently mentioned by people as key challenges to address in the bus network redesign. ▪ For the five trade-off questions, there were some answers that were generally consistent across outreach methods and demographic types, but there were also instances where responses were mixed. − In general, people are willing to walk further to get to a bus that travels faster. In both surveys and at the pop-up events, most people preferred a slightly longer walk to a faster bus, as compared to a shorter walk to a slower bus. − People strongly support bus only lanes. In both surveys and at the pop-up events, most people strongly thought that buses should have their own travel lanes, as compared to buses sharing the road with cars and other vehicles. − People were mixed about their support for a bus that takes an indirect path and is slower, but stops closer to their destination, as compared with a bus that travels more directly and is faster, but stops a little bit further from their destination. In the online survey, most people preferred the latter (more direct, faster, further from destination); in the telephone survey, most people preferred the former (indirect, slower, closer to destination). People who answered in-person at the Pop-Ups were split. − People were mixed about having fewer but more frequent bus routes, as compared with more routes that run less frequently. In the online and telephone survey, people slightly preferred the latter (more routes, less frequent), but in neither case did more than 50% of respondents agree (over 10% were neutral). Interestingly, at the pop-up events, people strongly preferred the former (fewer routes, more frequent). One explanation for this difference may be that people taking the survey by themselves 2 SEPTA Forward: Bus Revolution Phase 1 Engagement Findings & Lessons Learned may have had trouble understanding the concept, but that people at the pop-ups were able to ask Bus Revolution team members directly for help in explaining the concepts to them in greater detail. − In general, people preferred buses serving a smaller geographic area with more frequent service, as compared with buses serving a larger area with less frequent service. This was the case in both surveys and at the pop-up events. About Bus Revolution The SEPTA Forward: Bus Revolution project is a comprehensive redesign of SEPTA’s bus network, with the goal of making it more efficient, reliable, and simpler to understand and use. The Bus Revolution will redesign the bus network to better match the way people travel, by taking a blank slate, top-to-bottom look at the bus network, and listening to riders, operators, and other members of the public in the SEPTA region. This project is a key part of the SEPTA’s strategic plan, SEPTA Forward, and SEPTA’s efforts to revamp its services and better connect people and places across the region. Together with other SEPTA Forward projects, such as the Regional Rail Master Plan, the Rail Transit Wayfinding Master Plan, and Trolley Modernization, Bus Revolution is a game-changing effort to proactively align transit services with the needs of a growing, changing region. Changes to the bus network will begin to be implemented in 2023. Overall Project Timeline SEPTA’s Bus Revolution started in spring 2021 with first steps oriented around collecting and analyzing data, as well as conversations with riders and stakeholders. The overall project timeline is illustrated in Figure 1. Figure 1: Overall Project Timeline 3 SEPTA Forward: Bus Revolution Phase 1 Engagement Findings & Lessons Learned The Bus Revolution is a three-year effort that will include both redesigning and implementing changes to the new bus network. • Year 1: Collecting data, evaluating the market, transit needs, and bus network trade-offs, analyzing individual bus routes, and talking with riders and members of the public • Year 2: Developing scenarios for how bus service could be improved and asking for input, which will lead to a final set of recommendations • Year 3: Beginning to implement the recommendations Engagement Goals Community engagement is crucial and necessary to the success of this project. Everyone who resides, works, and travels within Southeastern Pennsylvania is considered a stakeholder of SEPTA and Bus Revolution. Communicating effectively with all audiences—both listening and talking to them—is critically important to project success. The Bus Revolution engagement process reflects a commitment to meeting people where they are, through an inclusive and equitable engagement approach made up of multiple phases and outreach methods across the project span. To create a truly inclusive process, it is important to develop tactics that engage target audiences, including those that historically have been left out of public engagement processes. Bus Revolution is working to engage in a tailored way with students, people with disabilities, older adults, non-native English speakers/multilingual residents/residents with limited English proficiency, and other historically underserved and under-represented populations. In efforts to engage these audiences more effectively, Bus Revolution has been proactively asking SEPTA’s diverse stakeholders and customer base about communications preferences, and whether there are any barriers that need to be addressed—and will continue to do so throughout the project. In each Phase, the Bus Revolution team will review the results of completed engagement activities and incorporate lessons learned—continuing to refine and enhance strategies and outreach methods as the project progresses. 4 SEPTA Forward: Bus Revolution Phase 1 Engagement Findings & Lessons Learned 2 Approach & Methods Phase 1 of Bus Revolution engagement occurred during the evaluation of existing conditions of the SEPTA bus network. At this initial stage, the team sought to better understand rider preferences for fundamental aspects of bus service design—such as how best to balance providing fast and reliable service with route and stop spacing—so that public input can directly inform the redesign process that will take place in Year 2. This section explains how the public was asked about their preferences, and identifies the outreach methods used to hear from bus riders and potential riders in the SEPTA region. Engagement Approach When it comes to redesigning a bus network, there is no WHAT IS A TRADE-OFF? one-size-fits-all solution to address every issue. Instead, Transit agencies like SEPTA have the objective of the SEPTA Forward: Bus Revolution is to limited resources that they must design a transit network that best balances the variety of use as efficiently as possible. This needs of a diverse community of riders. For this reason, means that SEPTA has to be the Phase 1 of Bus Revolution engagement focused on thoughtful about how transit asking riders and potential riders to weigh in on trade- service is designed and about how offs (see sidebar What Is A Trade-off?). This input will trade-offs or different aspects of help SEPTA better understand people’s preferences and the current bus system are how the bus network should be redesigned. prioritized. For example, do you The trade-offs that the Bus Revolution asked the public prefer a bus that travels faster but about were based on the following underlying transit stops less often, or one that travels service design principles: more slowly but stops more often? There are advantages and ▪ Evaluate bus stop spacing and accessibility disadvantages of both options— ▪ Increase transit priority that makes it a trade-off. Would ▪ Strengthen service reliability you trade in extra stops for a faster ▪ Reduce service duplication bus, or trade in speed for more stops? And how much would you ▪ Balance coverage and frequency trade—how many stops, and how From these principles, five trade-off questions were fast a bus? This is just one of developed, along with simple graphics explaining each. several trade-offs that must be These trade-off questions appeared both on the survey weighed in redesigning a bus and on the in-person exercise at the pop-up events. network. 5 SEPTA Forward: Bus Revolution Phase 1 Engagement Findings & Lessons Learned Since these questions are often complicated—the best answer is usually not one or the other, but a balance of both—members of the public were asked to answer each on a sliding scale. This helped people express what mix they thought would be the right balance between the two choices for each question. These five trade-off questions are shown in Figure 2 below: Figure 2: Bus Network Trade-offs Questions Trade-off 1: Would you prefer… Trade-off 2: Do you think… Trade-off 3: Would you prefer… Trade-off 4: Would you prefer… 6 SEPTA Forward: Bus Revolution Phase 1 Engagement Findings & Lessons Learned Trade-off 5: Would you prefer… Outreach Methods In an effort to ensure an inclusive engagement process, the Bus Revolution team used a range of methods to communicate information and gather public feedback. List of Methods The following is a list of methods used during Phase 1 of Bus Revolution engagement. ▪ Surveys (over 7,000 responses in total) − Online (to reach a large number of people) − Telephone (to reach people with limited internet access and ensure a statistically valid sample) − Hardcopies (to make publicly accessible for anyone with limited internet access) ▪ Pop-Up Events (10) ▪ Virtual Transit Talks (2) ▪ Digital Communications: Website, Social Media, Transit App ▪ Ongoing stakeholder engagement − Interviews (20) − Group listening sessions (5) − Partnerships with community-based and service organizations (30) − SEPTA bus operator in-reach A summary of how each of these methods were used is included in the following section (see Summary of Engagement Activities). Detailed results, including the weighted responses to each trade-off question, can be found in the Appendices. Engagement Timeline Since it was understood that the concept of bus network trade-offs might not be familiar to a lot of people, the Bus Revolution team did not want to ask the public about these trade-offs right away. Instead, the team first focused on raising public awareness about trade-offs and gaining initial feedback, through in-person pop-up events, virtual transit talks, and stakeholder 7 SEPTA Forward: Bus Revolution Phase 1 Engagement Findings & Lessons Learned engagement. Only after receiving this initial feedback, and having experienced discussing trade- offs with the public, did the team refine how trade-offs were communicated, and in October 2021, launch the official Phase 1 trade-offs survey. The Phase 1 Engagement Timeline is illustrated in Figure 3 below. Figure 3: Phase 1 Engagement Timeline 8