SEO For 2016 The Complete Do-It-Yourself SEO Guide Sean Odom “Less than 5% of all businesses on the Internet use professional SEO services, however of those who use Professional SEO services, they garner 87% of all clicks on the Internet.” —AccuQuality.com’s “November 2015 Internet Usage Report MediaWorks Publishing SEO for 2016: The Complete Do-It-Yourself SEO Guide Copyright © 2015 MediaWorks Publishing | www.mediaworkspublishing.com All rights reserved. No part of this book/manuscript may be copied in whole or in part, stored in a retrieval system, transmitted, photocopied, digitally copied, digitally reproduced, or other record created or used without prior agreement and express written consent from MediaWorks Publishing or its publisher. The material contained in this book are not sponsored by, endorsed by, or affiliated with Microsoft Corporation, Google, Bing, Yahoo!, MSN, Live, or any other search engine and or products, code, or software shown herein. All logos are trademarks of their respective owners. ISBN-13: 978-0-9905644-6-1 (MediaWorks Publishing) ISBN-10: 0-9905644-6-0 MediaWorks Publishing has attempted whenever possible throughout this book to distinguish proprietary trademarks from descriptive terms by following capitalization and style used by their respective owners. The authors and the publisher have used their best effort to prepare this book and content based on the final release of the product. Portions of this book/manuscript may be based on prerelease versions of the software supplied by the manufacturer. MediaWorks Publishing and its author(s) make no representation or warranty of any kind as to its completeness or accuracy of the content and accept no liability of any kind as to the performance, merchantability, fitness for any purpose, or any losses or damages of any kind related caused or alleged to have been caused directly or indirectly from the use of this book. MediaWorks Publishing accepts no responsibility from the opinions expressed in the book to any entity and the opinions expressed are those of the authors and not of MediaWorks Publishing, its publisher, or assigned. . This book is dedicated to: This book is dedicated to the SEO’s, the content writers and the webmasters who spend countless hours in the pursuit of the perfect search engine placement. And specifically to those who are willing to share knowledge with their peers. And there are too many to name, but to all of those who nurtured my knowledge and have helped me become one of the best Search Engine Optimization experts in the world. About the author – Sean Odom Sean Odom ( Acknowledgements I need to thank all those who have believed in me over the years and made this book such as success. Even though I have been the bestselling SEO author since 2008 and written over forty books, it still amazes me to see that there are over 35,000 preordered copies of this book even while I am working on it. It is truly you the reader that I do this for. I need to thank the entire team that worked me at MediaWorks to write, edit, and get this book on the shelves in the limited amount of time we had to do it. Special thanks needs to go out to Robyn Lindsey, Jason Andrus, Kevin Sawvel, Monica Morano, Todd Lammle, Mike Turner, Mel Fuller, and Ken Gregg for all their help in either publishing this book or forcing me to keep my skills top notch! —Sean Odom Contents Table of Contents About the author – Sean Odom Acknowledgements Where SEO Began What’s New In 2016 Chapter 1 – SEO My website looks better than my competition! I’m good, right? Search Engine Algorithms Sidebar: How do search engines collect information on websites? Skynet RankBrain Algorithm Panda Algorithm Penguin Update Penalty Algorithms Domain Name Match Manual Intervention Hummingbird Algorithm PDF Algorithm Search Engine Queries Chapter 2 – Keywords The Science behind Choosing Keywords Long Tail Keywords Creating the Meta Data for Each Page Configuring the Keyword Meta Tag Configuring the Meta Title Tag Configuring the Description Tag Configuring the GoogleBot and the Robot Tags Language Identifier Configuring the Meta Revisit Tag Configuring the Meta Location Tags Configuring the Meta Subject Tag Configuring the Author and Copyright Meta Tags WordPress Meta Data Choosing Quality Keywords Chapter 3 - What do I need to do first for SEO? Adding Your Website to Google Webmaster Tools How to Add and Verify A Site: The Google Webmaster Tools Dashboard Configuring Webmaster Tool Settings Sitelinks Setting URL Parameters Change of Address Creating Users Associates Malware Traffic Search Queries Links to Your Site Internal Links Sitemaps Remove URLs Option Structured Data HTML Improvements Content Keywords Data Highlighter Other Resources Next Step, Add a Local Business Listing To Google Places Next Step, Adding Your Site to Bing Webmaster Tools Verification Process Bing Webmaster Dashboard Configuring Your Site Reports and Data Diagnostics and Tools