EMIOTICS 1980 ~ EMI rrICS 19 0 compiled by Michael Herzfeld & Margot D. Lenhart Research Center for Language and Semiotic Studies Indiana University Semiotic Society ofA merica Bloomington, Indiana PLENUM PRESS, NEW YORK AND LONDON Library of Congress Cataloging in Publishing Data Mainentry under title: Semiotics 1980. Bibliography: p. 1. Semiotics-Congresses. I. Herzfeld, Michael, 1947- .11. Lenhart, Margot D. III. Semiotic Society of America. P99.S387 001.51 81-23386 ISBN 978-1-4684-9139-5 ISBN 978-1-4684-9137-1 (eBook) AACR2 DOI 10.1007/978-1-4684-9137-1 Proceedings of the Fifth Annual Meeting of the Semiotic Society of America, held October 16-19,1980, in Lubbock, Texas © 1982 Plenum Press, New York Softcover reprint of the hardcover 1s t edition A Division of Plenum Publishing Corporation 233 Spring Street, New York, N.Y. 10013 All rights reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, microfilming, recording, or otherwise, without written permissiion from the Publisher PREFACE This volume contains the majority of the papers presented at the Fifth Annual Meeting of the Semiotic Society of America, held in Lubbock, Texas, October 16-19, 1980. The varied styles topics, methodologies, and intellectual traditions represented here reflect the current state of flux in semiotics--a healthy chaos, in which new ideas vie for survival and experiment is at a premium. Because of this variety, we have kept our editorial in terventions to a minimum. In addition, we have refrained from imposing any topical classification. While we could have used the panel titles as a taxonomic principle, this would not have produced a sufficiently even format. We have therefore uti lized the alphabetical order of authors' surnames as being os tensibly the least "loaded." These Proceedings represent a current view of the "semi otic scene," especially in the U.S.A. They also include some work representative of architectural semiotics from the U.K. We have tried to bring the volume to publication rapidly, since the immediacy of the contents would seem to be the pri mary asset of any such project. We would like to express the Society's collective grati tude to the 1980 Program Committee chaired by Richard Bauman (University of Texas-Austin), the Lubbock Local Arrangements Committee chaired by Nancy P. Hickerson (Texas Tech Universi ty), and our special thanks to Laurel Phipps of the School of Continuing Education at Texas Tech University. Furthermore, we are indebted for their valuable and pa tient assistance in the preparation of this volume to Diane Tebbetts and Randy Russel. Michael Herzfeld Margot D. Lenhart Bloomington, Indiana March 17, 1981 v CONTENTS Architecture as Identity, I: The Essence of Architecture • . 1 Chris Abel Theory and Practice at the Crossroads-- A Peircean Perspective on Political Signs . . . . . . . . . . . . • . • 13 Maryann Ayim System and Observer in Semiotic Modeling: An Essay on Semiotic Realism. • . . 27 William L. Benzon Architectural Criticism as a Means to Identify Socially Shared Values: The Case of the East Building of the National Gallery . . . . . 37 Juan Pablo Bonta Buildings as Symbols of Political Ideology. . .. • •..• 45 Geoffrey Broadbent Peirce's Anticipation of Game Theoretic Logic and Semantics ....• 55 Jarrett Brock Mind, Object, Object, Artifact II • . . • • • • • . • . 65 Richard Bunt The Reference Relation in Music • • • . . • . • • • • • 75 Robert Cantrick SI MUOVE, MA NON TROPO: An Inquiry into the Non-metaphorical Status of Idioms and Phrases. . • . . • • • 89 Jean-Claude Choul viii CONTENTS Symbolic Use of Weaving Designs: A Case Study • • • • • • • • • 99 Helen Peeler Clements Antecedents to Peirce's Notion of Iconic Signs • • • • • • 109 John N. Deely On Discovering the Semiotic Organization of the Lexicon: State o.f Health as . . . . a Multifaceted Domain , 121 Paul B. Dominick Notes on Text and Performance in the Theatre of Dario Fo. • • • 131 Vittorio Felaco The Structure of Metaphor. 143 J. Norris Frederick Forgotten Pioneers of Soviet Semiotics 155 Erika Freiberger-Sheikholeslami On Discovering the Semiotic Organization of Experience: The Public Meanings and Private Meanings of Objects 165 Jeffrey Mark Golliher One Artist's Neurosis on Signing. • • • • . • • • •• 171 Irene Hashimoto Explaining Style Growth and Change: A Richer Semiotic Model. • • • • • 185 Robert S. Hatten The Rock and Roll Concert: A Semiotic Analysis • • • • •• •• ••• 195 Dan Hays Disemia. • • • • • • 205 Michael Herzfeld Naturalness Vs. Arbitrariness in the Domain of Color. • • • • • 217 Nancy P. Hickerson CONTENTS ix Modes of Medical Instruction: A Semiotic Comparison of Textbooks of Medicine and Popular Home Medical Books 227 Joan Yess Kahn Peirce's Existential Graphs as the Basis for An Introduction to Logic: Semiosis in the Logic Classroom. . . . • • • . • . 231 Kenneth Laine Ketner Peirce as Catalyst in Modern Legal Science: Consequences 241 Roberta Kevelson A Semiotic Account of Polysemy and Homonymy • . . • . . . . 255 Alexandre Kimenyi The Semiosis of the Sequence of Signs in a Narrative . . . • • • • . . 267 Andrej Kodjak The Impact of Speech-Act Theory and Phenomenology on Proust and Claude Simon . . . . • • . . . 275 Marlies Kronegger Semiotic Perspectives on Chinese: A Picturesque Language • • • . • 281 Paul Y. Lin Peirce and Jakobson: Towards a Struct uralist Reconstruction of Peirce 297 James Jakob Liszka Architecture as Representation of Nature • • • • • .• 307 Tomas Llorens The Measurement of Comentropy Transfer Rates.. •..•.• • • • • 319 Richard Lo Towards a Transcultural Semiotic • • • • . . • • • •. 331 Joseph A. Magno x CONTENTS The Self-Disclosure Technique for Ethno- Graphic Elicitation • • • . 339 Madeleine Mathiot Conventions of Poetry as Iconic Signs . . . . . . •. 347 Vladimir Milicic Comparative Adjestives in Terms of Peirce's Phenomenological Categories. • . . . . . . 355 Sarah O'Dowd Interpretant and Interpretation • • . • . • . . . •• 365 Joseph Oliva Tipping Behavior as a Semiotic Process 373 Leo Pap The Mark VI: A New Eidometer Design Concept 383 Charls Pearson The Role of Scientific Paradigms in Empirical semiotics . • • • • 395 Charls Pearson Interactive Nonverbal Categories: A Reappraisal and Elaboration 407 Fernando Poyatos Reckoning with the World. 417 Donald Preziosi On the Paradigm of Experience Appropriate for Semiotics • • . . . • . • . • • 427 Joseph Ransdell Semiotic and Creativity 439 Cynthia C. Rostankowski The Appearance of Appearance: Architecture, Communication and Value Systems . . • 445 Barry Russell What is Evidence Evidence of? • . • • . . . • • • .• 455 Peter H. Salus CONTENTS xi The Ironic Sign . . 467 Leon Satterfield Art and Objectivity 475 Frances Williams Scott More Than Words Can Say 485 Sarah Brey Simmons A Reconstruction Paradigm for the Experi mental Analysis of Semiotic Factors in Cognitive Processing. . • . . . . 493 Gary D. Shank Peirce and Greimas from the Viewpoint of Musical Semiotics: An Outline for Comparative Semiotics 503 Eero Tarasti The Application of the Peircean Semiotic to Logic • . . . . • . . . . . 513 Bruce E.R. Thompson Symbolic Configurations and Two-Dimensional Mathematical Notation. . • . . • • • • 523 W.E. Underwood The Perception of Nonverbal Behavior in Function of Visible Access to One or Both Interactants • . • • 533 Walburga von Raffler-Engel and Steven G. McKnight Charles Morris and Christian Norberg Schulz: The Social Basis of Meaning in Architecture 543 William Widdowson Toward a Semiotic Beyond Feminism . . . • . . • . .• 549 Brooke Williams The Structure of Categories and the Consequences for Metaphor .• 561 Patrick S. Williams, Michael D. Smith, and Douglas C. Chatfield xii CONTENTS The Poetic Function of the Stage Audience and Embedded Performance in Drama •• 571 Lorraine Wynne Designing Signs that Build the Required Semantics into the Needed Syntax • 577 Shea Zellweger A Semiotic Approach to Information Value. • • • • .• 587 Pranas Zunde