“tHiS Book takeS you up-CloSe and perSonal witH Seventeen oF tHe S moSt SuCCeSSFul internet entrepreneurS in tHe Country. ColleCtively e C tHey Have developed tHouSandS oF weBSiteS and Generated millionS in r online SaleS every year. now, in one plaCe, you Can diSCover all oF e t tHeir SeCretS and learn How to Create your own internet empire.” S o F SeCretS oF i n t $881 e OOFF FFRREEEE r internet BONUS n e GIFTS* t i n t H i S Bo o k y o u w i l l d iS Co v e r. . . 4 Dozens of different strategies to make serious money online e entrepreneurS 4 The fastest and easiest way to build a low-cost website that sells n 4 Insider tips to reach the top of any search engine and generate serious web traffic t 4 How to master pay per click advertising and tap into large overseas markets r 4 The latest advancements in technology to fully automate email campaigns e 4 How to generate free exposure through the magic of viral marketing p eXpoSed! 4 The future of the internet and how to ride the next big wave r e n F e a t u r i nG w r i t t e n m a t e r i a l By . . . e Featuring Amanda Clarkson Ari Galper Matt Freedman u Sandy ForSter (WildlyWealthy.com) ´ JaSon Ham (Uniforms.com.au) AAnnddrreeww && DDaarryyll GGrraanntt Sascha Griffin Will Swayne & more r matt Freedman (Redback Solutions) ´ amanda ClarkSon (eBay Expert) S daniel turner and marC lindSay (SEO Experts) ´ mitCHell Harper and e eddie maCHaalani (Interspire.com) ´ andrew and daryl Grant (E-book Experts) X will Swayne (Marketing Consultant) ´ SaSCHa GriFFin (Pinklily.com.au) p andrew ClaCy (Affiliate Marketer) ´ mike rHodeS (WebSavvy.com.au) o adam daviS (Pay Per Click Specialist) ´ JoHn Bertone (Conversion Strategist) S ari Galper (ChatWise.com) e d ! d a l e Be a u m o n t The ‘Secrets Exposed’ Series is proudly published by dream Dream Express Publishing. A division of express dream Dream Express International Pty Ltd www.SecretsExposed.com.au express witH SH aun StenninG & Fo reword By Brett m CFall ISBN: 978-0-9803087-0-9 Bh1399C1-PressProofs.indd 1 11/9/07 11:45:19 AM Praise from readers of the ‘Secrets Exposed!’ series “We’ve all heard the saying, ‘Surround yourself with successful people’. A big thank you to Dale and the ‘Secrets Exposed!’ team for doing all the legwork and interviewing these successful entrepreneurs. The ‘Secrets Exposed!’ series has given me the opportunity to surround myself with these winners at my own pace, in my own time.” TC Lam – Strategic Investment Consultant “I have always been sceptical of any self help, motivational type of book, but when I came across your book Secrets of Female Entrepreneurs Exposed! I was so intrigued that I had to buy it. I devoured the book in an afternoon and re-read several of the inspirational stories four or five times. The book is beyond exceptional! If this doesn’t awaken the inner entrepreneur nothing else will!” Deanne Kemp “These ‘Secrets Exposed’ books have truly had an impact on my business and personal life since reading them. I found the format so easy to follow, and I learnt something new from every contributor. I have recommended these books to many of my friends and I am looking forward to future titles as I believe they will all hold secrets that will benefit me.” Sophie Kelsey – Budding businesswoman “The ‘Secrets Exposed’ series has become my bible. A secret Rolodex to all the most successful business minds. To be connected instantly to people who are doing and have done what you dream and strive to become is uplifting, inspiring and insightful.” Tania Menzies – Jelli Beanz International Nannies “Huge congratulations on an absolutely fabulous read. I couldn’t stop at one book, I had to go out and get the entire ‘Secrets Exposed’ series. These books are such an inspirational and practical read that I am telling everyone I know to get them. If you want to create anything you would love in your life, go out and get one. They won’t just sit on your shelf, BBhh11339999MM--PPrreessssPPrrooooffss..iinnddbb ii 3311//88//0077 88::2277::5544 PPMM you’ll turn to them regularly for ideas, insights, and inspiration to create your own life dreams too. A small investment to make to have a wealth of information at your fingertips.” Alison Nancye – The Mermaid Project “This series were the first self-help books I ever read – before that I didn’t even know there was a ‘self-help’ section in the book store! They inspired me and opened my eyes to all the things I can be. I now achieve many goals – from not biting my fingernails to getting my Black Belt.” Kerstin Oberprieler – Student and 2nd Dan Taekwondo Black Belt “I have read all four of the current ‘Secrets Exposed’ series, and can’t wait for the next editions. I find these books inspiring and insightful. Dale has created something unique with all the wonderful ‘added value’ gifts throughout the books, which I have enjoyed receiving and benefiting from.” Lee Clark – Customer Love “The ‘Secrets Exposed’ series has been instrumental in allowing me to make a major mental shift about my business and sales. Each chapter is a separate inspiration and a clear reminder of the simple, daily action and persistence required to achieve success.” Nicole Seagren – VISION Finance Australia “These ‘Secrets Exposed ‘books have taught me a lot more than I learnt during my studies. The practical information and tips have opened my eyes to new ways of doing things. In addition to the books, receiving the free downloads was like continuing that education. I am amazed at how much I have learnt!” Brook York – Professional Athlete BBhh11339999MM--PPrreessssPPrrooooffss..iinnddbb iiii 3311//88//0077 88::2277::5544 PPMM SECRETS OF INTERNET ENTREPRENEURS EXPOSED! BBhh11339999MM--PPrreessssPPrrooooffss..iinnddbb iiiiii 3311//88//0077 88::2277::5544 PPMM BBhh11339999MM--PPrreessssPPrrooooffss..iinnddbb iivv 3311//88//0077 88::2277::5555 PPMM $881 OF FREEE BONUS GIFTS* SECRETS OF INTERNET ENTREPRENEURS EXPOSED! D A L E B E A U M O N T WITH SHAUN STENNING & FOREWORD BY BRETT MCFALL BBhh11339999MM--PPrreessssPPrrooooffss..iinnddbb vv 3311//88//0077 88::2277::5555 PPMM Disclaimer All the information, techniques, skills and concepts contained within this publication are of the nature of general comment only, and are not in any way recommended as individual advice. The intent is to offer a variety of information to provide a wider range of choices now and in the future, recognising that we all have widely diverse circumstances and viewpoints. Should any reader choose to make use of the information contained herein, this is their decision, and the contributors (and their companies), authors and publishers do not assume any responsibilities whatsoever under any conditions or circumstances. It is recommended that the reader obtain their own independent advice. FIRST EDITION 2007 Copyright © 2007 Dream Express International Pty Ltd All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission from the publisher. National Library of Australia Cataloguing-in-Publication entry: Beaumont, Dale. Secrets of internet entrepreneurs exposed. 1st ed. ISBN 9780980308709 (pbk.). 1. Entrepreneurship - Anecdotes. 2. Electronic industries - Planning. I. Title. (Series : Secrets exposed). 658.421 Published by Dream Express Publishing A division of Dream Express International Pty Ltd PO Box 567, Crows Nest, NSW 1585 Australia Email: [email protected] Website: www.SecretsExposed.com.au Distributed in Australia by Gary Allen For further information about orders: Phone: +61 2 9725 2933 Email: [email protected] Editing by Simone Tregeagle [[email protected]] Layout and typesetting by Bookhouse [www.bookhouse.com.au] Cover design by Jay Beaumont [www.thecreativehouse.com] Illustrations by Grant Tulloch [www.tullytoons.com.au] Printed and bound by McPhersons Printing [www.mcphersonsprinting.com.au] BBhh11339999MM--PPrreessssPPrrooooffss..iinnddbb vvii 3311//88//0077 88::2277::5555 PPMM To my great friend, Brent Williams. It has been an amazing seven- year journey working with you. Thanks for teaching me so many lessons and for holding things together when I needed it the most. Dale Beaumont To my fiancée, best friend and business partner Stephanie for her endless support and great inspiration. Shaun Stenning BBhh11339999MM--PPrreessssPPrrooooffss..iinnddbb vviiii 3311//88//0077 88::2277::5555 PPMM Acknowledgments As with any major project, there are a number of very special people who contributed to making this book happen, so we’d like to take a short moment to say, ‘Thank You’. To the 17 internet entrepreneurs featured in this book, the biggest THANK YOU for accepting our invitation to be a part of this exciting project. It has been wonderful to learn from each of you and discover how you have each built your online businesses. Next, a huge thanks to Emma Lyons, our very special project manager who worked tirelessly to pull together all the material for this book. You have done such an excellent job! To the wonderful Simone Tregeagle and Kerrin Medenyak (from Ink Communications) and Neil Murphy, our great editors – thank you so much for your ongoing support. Sharon Witt, your efforts are also greatly appreciated. To Jay Beaumont (Dale’s brother) for designing the book covers, to Bookhouse in Sydney who continue to do such excellent typesetting and to Robert Stapelfeldt – thanks for everything you do to bring all of the ‘Secrets Exposed!’ books to life. Next, to the team at Sure Fire Marketing. Thanks for all your efforts with the ongoing development of the ‘Secrets Exposed!’ website. We really value your work and thank you for the many emails after midnight. Thanks to all the staff at Gary Allen (our wonderful distributors) and each and every sales rep who has helped to get these books into stores – we greatly appreciate the work you do. And finally, to tens of thousands of readers who have supported the ‘Secrets Exposed!’ series – a very heartfelt thanks. May the words from our books continue to inspire and guide your way! BBhh11339999MM--PPrreessssPPrrooooffss..iinnddbb vviiiiii 3311//88//0077 88::2277::5555 PPMM C O N T E N T S PREFACE 1 FOREWORD 7 INTRODUCTION 9 SANDY FORSTER ATTRACTING ABUNDANCE 13 JASON HAM ONLINE TO RETAIL 33 SASCHA GRIFFIN MARKETING VISION 51 WILL SWAYNE TEST AND OPTIMISE 71 AMANDA CLARKSON eBAY RULES 89 MITCHELL HARPER & SOFTWARE SOLUTIONS 111 EDDIE MACHAALANI MATT FREEDMAN STICKY GROWTH 131 ANDREW AND DARYL GRANT OUTSOURCE AND AUTOMATE 153 ARI GALPER SELLING WITH TRUST 173 DANIEL TURNER AND GROW YOUR CONTENT 189 MARC LINDSAY JOHN BERTONE SIMPLE CHANGES 207 ADAM DAVIS POWER OF ADWORDS 223 MIKE RHODES FOCUS MATTERS 247 ANDREW CLACY AFFILIATE MARKETING 271 FINAL THOUGHTS 287 BBhh11339999MM--PPrreessssPPrrooooffss..iinnddbb iixx 3311//88//0077 88::2277::5555 PPMM