Additional Praise for Reinventing the Entrepreneur “Reinventing the Entrepreneur: Turning Your Dream Business into a Reality is not just an elegant roadmap of excellent business building skills . . . it’s also a pathway to making them available to you—right here, right now. You’ll be inspired by MaryEllen’s teachings, and then get motivated to act and create a dream business of your own.” — Kristi Frank, star of Season 1 of Donald Trump’s The Apprentice; well-known for helping entrepreneurs start and grow their businesses “MaryEllen Tribby, the consummate entrepreneur, has written a valuable book on how to start, run, and manage a successful small business. It teaches a clear, step-by-step process for growing your own business to seven and eight fi gure revenues.” —Bob Bly, copywriter “Entrepreneurs help meet our needs, fulfi ll our wants, and solve our problems. And they often get deservedly rich in the process. MaryEllen Tribby’s excellent Reinventing the Entrepreneur is exactly the kind of practical, no-nonsense advice that can turn your own entrepreneurial dreams into reality. Highly recommended.” — Alexander Green, author of Beyond Wealth, The Secret of Shelter Island, and The Gone Fishin’ Portfolio “MaryEllen’s passion for helping people succeed always comes through in everything she does. The same is true with her book. For those who don’t know or can’t afford to spend time with MaryEllen, this book is the next best thing to having a personal one-on-one with her. It’s as if she were there in front of you, reveal- ing the secrets she’s learned for success.” —Sandy Franks, Publisher, Bonner and Partners “MaryEllen Tribby takes you step by step through the process of turning your passions and expertise into a real money making busi- ness. Everything you need to know is laid out for you in this book. You will read it and then use it as resource guide as you realize your dream of creating and growing your own profi table business doing what you love.” —David Lindahl, author, Six Figure Second Income ffffiirrss..iinndddd aa 0066--0088--22001133 1155::5544::2277 “Never before has anyone broken down the entire process from A to Z on how to start, build, and grow a successful online business with such simplicity. MaryEllen hits the nail on the head when she stresses the importance of building rapport and mutually benefi - cial relationships. This is truly a step-by-step book that any serious entrepreneur looking for consistent profi t should have and refer to often.” — Vicki Irvin, CEO, Superwoman Lifestyle, www.Superwomanlifestyle.com “Reinventing the Entrepreneur proves once and for all that Mom knows best. MaryEllen Tribby, the hardest working mom on the planet, has written the ultimate roadmap for just about anyone who wants to start their own inbox magazine with a complete busi- ness model around it—soup to nuts . . . and no cooking required. Knowing MaryEllen’s history and experience crushing it offl ine and then bringing a career of one success after another to the world of online marketing, there is no better person to write this blueprint. When your work is your play, life is most blissful . . . and Reinventing the Entrepreneur will give you all you need to make your dreams come true with a career that matches your core values and inter- ests. It doesn’t get better than that.” —Brian Kurtz, Executive Vice President, Boardroom Inc. “Everyone touts their success online, and with the advent of internet marketer metrics, it is often diffi cult to distinguish real success from hydrogenated hyperbole. Does a ‘Like’ really translate into the bot- tom line? If so, what is the path to achieve that? How do you con- vert a person’s clicks into income? In the 10-plus years I’ve known MaryEllen, she consistently brings practical, smart, and proven marketing ideas to bear in business. MaryEllen is a phenomenal marketer, a fantastic team builder, and her ability to deliver strong results so consistently is enduring.” —David Cross, direct marketer and organic farmer ffffiirrss..iinndddd bb 0066--0088--22001133 1155::5544::2277 “Once you’re clear on your passions, the next step is discovering your dream career. MaryEllen Tribby has provided a roadmap for anyone who is committed to living a passionate life and making a great living at the same time.” — Janet Bray Attwood and Chris Attwood, co-authors of the New York Times bestseller The Passion Test—The Effortless Path to Discovering Your Life Purpose “This is the book that I wish was available when I fi rst made the decision to start, build, and grow my online business. Not just fi lled with theory, MaryEllen has taken years of practical, real world expe- rience and turned it into a step-by-step road map that anyone can follow to create a successful online presence. If you’re looking to turn your passion into profi t and leverage the power of the inter- net using a proven business model, then I highly recommend read- ing Reinventing the Entrepreneur by MaryEllen Tribby.” — Brian T. Edmondson, Publisher, InternetIncomeCoach.com “Today’s ‘we-centric’ society no longer follows big, unattainable dreams. People today are interested in taking small actions to make their dreams a reality. MaryEllen Tribby’s invigorating new book, Reinventing the Entrepreneur, is all about small actions and big results. If you are an entrepreneur who’s serious about turning your dream business into reality, Reinventing the Entrepreneur gives you a nuts- and-bolts process to build that dream, one small step at a time.” — Michael Drew, co-author of Pendulum: How Past Generations Shape Our Present and Predict Our Future “Trying to build a business without the fundamentals is like trying to build a home without a foundation. In Reinventing the Entrepreneur, MaryEllen Tribby teaches business fundamentals that can mean the difference between success and failure. Read this book, use it, and profi t from it!” — Noah St. John, inventor of Afformations and author of The Book of Afformations® ffffiirrss..iinndddd cc 0066--0088--22001133 1155::5544::2277 “Finally, a true step-by-step blueprint for turning your passion into a real business. I devoured it in one night! If you have dreams of run- ning your own business (or want to grow your current one), then get this book today.” — Ryan Lee, entrepreneur, author, speaker, coach; ryanlee.com “MaryEllen Tribby’s Reinventing the Entrepreneur: Turning Your Dream Business into a Reality is a must read for anyone who is seeking to expand and shift their business mindset so the vision they have becomes their reality. In a changing world where the solo-preneur is being encouraged to become the conduit for ideas and innova- tions that are changing the face of how we do business, MaryEllen Tribby is a powerful force of inspiration who delivers her compel- ling wisdom, knowledge, and real-life success in a way that any- one can understand and most importantly, can use immediately. The successful entrepreneur can no longer stand for ‘Business As Usual’ and MaryEllen will show you why. Read this book now, or be left behind!” — Paul Hoffman, Chief Creative and Inspiration Visionary, The Success Creation Institute ffffiirrss..iinndddd dd 0066--0088--22001133 1155::5544::2277 Reinventing the Entrepreneur TURNING YOUR DREAM BUSINESS INTO A REALITY MaryEllen Tribby ffffiirrss..iinndddd ii 0066--0088--22001133 1155::5544::2277 Cover design: Wiley Copyright © 2013 by MaryEllen Tribby. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. 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For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993, or fax (317) 572-4002. Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley. com. For more information about Wiley products, visit www.wiley.com. Library of Congress Cataloging-in-Publication Data: Tribby, MaryEllen. Reinventing the entrepreneur : turning your dream business into a reality / MaryEllen Tribby. pages cm Includes index. ISBN 978-1-118-58445-3 (cloth); ISBN 978-1-118-58447-7 (ePDF); ISBN 978-1-118-58458-3 (ePub) 1. New business enterprises--Management. 2. Marketing research. 3. Business planning. I. Title. HD62.5.T75 2013 658.1'1--dc23 2013016110 Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 ffffiirrss..iinndddd iiii 0066--0088--22001133 1155::5544::2277 This book is dedicated to the brave individuals who battled the unknown with no guarantees of success, who endured the heavy burden of failure constantly looming while relentlessly pursuing their dreams . These individuals are known as ENTREPRENEURS . To all of them who have followed their passion, embraced their purpose, who have honored their core values all the while working uncompromisingly to make the world a better place . ffffiirrss..iinndddd iiiiii 0066--0088--22001133 1155::5544::2277 ffffiirrss..iinndddd iivv 0066--0088--22001133 1155::5544::2288