Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN, author, title, or keyword for materials in your areas of interest. Important notice: Media content referenced within the product description or the product text may not be available in the eBook version. Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 Public Speaking The Evolving Art Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 ii Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 FOURTH EDITION Stephanie J. Coopman San José State University James Lull San José State University Australia ● Brazil ● Mexico ● Singapore ● United Kingdom ● United States Public Speaking The Evolving Art Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 Printed in the United States of America Print Number: 01 Print Year: 2016 © 2018, 2015, 2012 Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced or distributed in any form or by any means, except as permitted by U.S. copyright law, without the prior written permission of the copyright owner. Unless otherwise noted, all art is © Cengage Learning. Library of Congress Control Number: 2016944754 Student Edition: ISBN: 978-1-337-09056-8 Book-only: ISBN: 978-1-337-10756-3 Loose-leaf Edition: ISBN: 978-1-337-10984-0 Cengage Learning 20 Channel Center Street Boston, MA 02210 USA Cengage Learning is a leading provider of customized learning solutions with employees residing in nearly 40 different countries and sales in more than 125 countries around the world. Find your local representative at www.cengage.com Cengage Learning products are represented in Canada by Nelson Education, Ltd. To learn more about Cengage Learning Solutions, visit www.cengage.com Purchase any of our products at your local college store or at our preferred online store www.cengagebrain.com Public Speaking: The Evolving Art, Fourth Edition Stephanie J. Coopman, James Lull Product Director: Monica Eckman Product Manager: Kelli Strieby Content Developers: Jessica Badiner, Kassi Radomski Marketing Manager: Sarah Seymour Content Project Manager: Dan Saabye Art Director: Marissa Falco Manufacturing Planner: Doug Bertke IP Analyst: Ann Hoffman IP Project Manager: Kathryn Kucharek Production Service: MPS Limited Compositor: MPS Limited Text Designer: Diane Beasley Cover Designer: Niloufer Moochhala, NYMDesign Cover Image: rawpixelimages/Dreamstime.com For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be emailed to