Public Speaking: Storytelling for Electrifying Presentation by AKASH KARIA best-selling author of “How to Deliver the Perfect TED Talk” and “Speak Like a Winner” © 2013 by Akash Karia All rights reserved. Copyeditor: Marcia C. Abramson eBook creator: Neeraj Chandra All rights reserved. No part of this book may be reproduced in any form by any means without the expressed permission of the author. This includes reprints, excerpts, photocopying, recording, or any future means of reproducing text. If you would like to do any of the above, please seek permission first by contacting us at http://www.CommunicationSkillsTips.com ABOUT THE AUTHOR Akash Karia is an award-winning speaker and communication skills trainer who has been ranked as one of the Top Ten speakers in Asia Pacific. He is the bestselling author of “Speak Like a Winner” and “How to Deliver the Perfect TED Talk”. FEATURING SPEECHES BY Loghandran Krishnasamy is a corporate financial training consultant, actor and stand-up comedian who was 1st Runner-Up in the 2008 World Championship of Public Speaking. Ian Humphrey is a dynamic youth speaker who placed as one of the Top 9 speakers in the world out of 30,000 competitors in the 2010 World Championship of Public Speaking. Erick Rainey is an internationally renowned public speaker, twice crowned Speech Making Champion of the UK and Ireland. He was also twice crowned 2nd Runner-Up at the World Championship of Public Speaking. In this book, Akash will reveal to you the public speaking techniques he and the other award-winning speakers in this book use to keep their audiences engaged, excited and entertained. This book contains four world-class speeches by four of the best speakers in the world. The book will systematically analyze each speech so that you too can write and deliver world- class speeches. By studying the speeches in this book, you will learn how to add humor to your speeches, bring your characters to life, create spellbinding stories and be a dynamic speaker who others line up to see. CONTENTS ABOUT THE AUTHOR CHAPTER ONE How to be Twice the Speaker in Half the Time CHAPTER TWO The Ultimate Question by Lance Miller CHAPTER THREE How to Create a Spellbinding Story Speaking Toolkit Summary #1 Recommended Resources CHAPTER FOUR Finding Your Rhythm by Loghandran Krishnasamy CHAPTER FIVE How to Impact and Inspire Your Audience Speaking Toolkit Summary #2 CHAPTER SIX It’s Not About the Knockdown by Ian Humphrey CHAPTER SEVEN How to Turn Your Story into a Life-Changing Speech Speaking Toolkit Summary #3 CHAPTER EIGHT Feed the Right Dog by Erick Rainey CHAPTER NINE How to Keep Your Audience Hooked Onto Your Every Word Speaking Toolkit Summary #4 Recommended Resources CHAPTER TEN Wrap Up QUESTIONS OR COMMENTS? Chapter One HOW TO BE TWICE THE SPEAKER IN HALF THE TIME “Speech is power: speech is to persuade, to convert, to compel.” Ralph Waldo Emerson Have you ever seen a great speaker? Have you ever seen a boring one? Have you ever been a boring speaker? What makes the difference between a great speaker and boring one? To answer this question, I spent the last four years studying and evaluating thousands of speakers - some great ones, and others who (to put it mildly) needed a lot of help. I read over two hundred books on the art of public speaking, storytelling and screenwriting, attended countless seminars on the subject and devoured every piece of information I could get on the art of presenting. I was looking for a system which would help anyone become a powerfully persuasive speaker. What I found is that while there is no system that will guarantee the success of your presentation, there are little-known techniques that are used by some of the world’s best speakers to help win audiences over to their way of thinking. In this book, I will reveal to you the public speaking and storytelling techniques used by four of the best speakers in the world. More specifically, you will learn how to: Create an opening that instantly hooks your audience into your speech Keep your audience on the edge of their seats with a spellbinding story Use the suspended story to keep your audience intrigued Bring your characters to life Turn your stories into mental movies for your audience Keep ratcheting up the suspense by increasing the intensity of your conflicts Create and deliver a speech your audience will remember and talk about for years Add organic humour to your speeches without resorting to jokes Customize your speech (and your speech) for your audience Use anchors to make your points memorable Use tough-watch logic to inspire your audience Create a memorable and repeatable catch-phrase using “the rule of opposites” Create analogies and metaphors to make your message memorable Add a you-focused check-in to relate with your audience Give your audience dialogue to build rapport with them Use Vocal variety to spice up your speech Create smooth transitions to ensure your speech flows logically Add credibility to your speech Take an element out of your speech and put it into your audience’s lives Creatively summarize your main points End your speech in a powerful and persuasive way This book is unlike most books on the subjects of public speaking and storytelling. While most books simply teach you the techniques, this book also contains short world-class speeches for you to study and evaluate. Each speech is followed by a detailed line-by-line analysis of the speech so that you can see the public speaking techniques in action. While the four winning speeches in this book are short, inspirational speeches, the techniques in the book can be applied to create powerful business presentations, keynotes or workshops. When you apply the techniques in this book, you will become twice the speaker in half the time. If you’re ready to become a powerfully persuasive speaker who owns the stage, then let’s get started... Chapter Three HOW TO CREATE A SPELLBINDING STORY “It takes one hour of preparation for each minute of presentation time.” Wayne Burgraff Your Opening Should Create Questions in Your Audience’s Mind Lance’s opening creates curiosity and captures audience attention straight away because it gets audience members thinking, “What is he talking about?” The Ultimate Question! That question that has plagued man since the dawn of time. That question that each and every one of us must ask at some point in our life. As soon as Lance delivers the above opening, what do you think the audience is wondering? They’re wondering, “What is the Ultimate Question?” Whenever you create questions in your audience’s minds, you’ve got them hooked into your speech because you’ve aroused their curiosity. Look at your speech opening and ask yourself, “What questions pop into my audience’s minds as soon as I deliver this opening?” If your audience has no questions … you need a new opening. Introduce Your Problem/Conflict Early On The hook of any story is the conflict. It’s the conflict in a movie that keeps listeners glued to the screen. It’s the conflict in a book that keeps readers glued to the page. And it’s the conflict in your story that keeps listeners glued to your speech. Lance introduces the problem early on in the speech. His problem was that he felt his “life was going nowhere”: I felt like my life was going nowhere – So I took control, I left my home and my family and moved to Los Angeles and started over! 6 months later - I had a job I didn’t like! I was dating a girl… who trying to make me “better” by pointing out all my faults. And I had a couple of roommates that made Dumb and Dumber look like Einstein and Oppenhiemer. I had changed everything in my life - but nothing had changed. I still felt like I was going now where. In your speeches and presentations, introduce the conflict early on. The conflict captures audience attention because it gets your audience members thinking, “I wonder how this is going to end.” The Catalyst for Change In my book, Speak Like a Winner, I analyze a speech by Darren LaCroix, the 2001 World Champion of Public Speaking. In his winning speech, Ouch, Darren’s mentor (the “guru” in Darren’s speech) gives him the following piece of wisdom: Rick said, “Darren, every comedian, every speaker, anyone who has accomplished anything, has fallen on their face.” - from the speech “Ouch” by Darren LaCroix, 2001 World Champion of Public Speaking In the same book, I analyzea story by Craig Valentine, the 1999 World Champion of Public Speaking. In the story, when Craig is struggling between following his dream and continuing with his high-paying career, Craig’s wife gives him the following piece of advice: