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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Public 8e Speaking Concepts and Skills for a Diverse Society Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Public 8e Speaking Concepts and Skills for a Diverse Society Clella Iles Jaffe George Fox University Australia • Brazil • Mexico • Singapore • United Kingdom • United States Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Public Speaking: Concepts and Skills for © 2016, 2013, 2007 Cengage Learning a Diverse Society, Eighth Edition WCN: 02-200-203 Clella Iles Jaffe ALL RIGHTS RESERVED. No part of this work covered by the copyright herein Product Director: Monica Eckman may be reproduced, transmitted, stored, or used in any form or by any means Senior Product Manager: Nicole Morinon graphic, electronic, or mechanical, including but not limited to photocopying, Senior Content Developer: Kathy Sands- recording, scanning, digitizing, taping, web distribution, information networks, Boehmer or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior Product Assistant: Colin Solan written permission of the publisher. 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Cengage Learning products are represented in Canada by Nelson Education, Ltd. To learn more about Cengage Learning Solutions, visit www.cengage.com. Purchase any of our products at your local college store or at our preferred online store www.cengagebrain.com. Printed in Canada Print Number: 01 Print Year: 2014 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Brief ContentS Preface xv ChaPter 1 Introduction to Public Speaking and Culture 1 ChaPter 2 Giving Your First Speech: Developing Confidence 14 ChaPter 3 Ethics in a Diverse Society 28 ChaPter 4 Effective Listening 42 ChaPter 5 Selecting Your Topic and Purpose 56 ChaPter 6 Audience Analysis 67 ChaPter 7 Researching Your Speech in the Digital Age 81 ChaPter 8 Choosing Supporting Materials 96 ChaPter 9 Organizing Your Main Points 113 ChaPter 10 Introductions and Conclusions 126 ChaPter 11 Outlining Your Speech 137 ChaPter 12 Choosing Effective Language 149 ChaPter 13 Presentation Aids 164 ChaPter 14 Delivering Your Speech 182 ChaPter 15 Informative Speaking 198 ChaPter 16 Foundations of Persuasion 214 ChaPter 17 Persuasive Speaking 234 ChaPter 18 Speaking on Special Occasions 250 appendix a 261 appendix B 269 Glossary 287 references 295 index 311 v Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. ContentS Organize Your Ideas: The Canon of Disposition or Preface xv Arrangement 17 Choose Suitable Language: The Canon of Style 18 ChaPter 1 Learn and Present Your Speech: The Canons of Memory and Delivery 19 Introduction to Public Speaking and BuIlD your SPeeCh: Your First Speech 20 Culture 1 Develop Strategies to Overcome Performance Anxiety 20 Culture and Public Speaking 2 Strategies to Deal with Physiological Responses 20 DIverSIty In PraCtICe: Public Speaking in Ancient DIverSIty In PraCtICe: Gender and Culture Cultures 3 Affect PSA 22 Culture Affects Public Speaking 3 Strategies to Deal with Psychological Anxiety 23 Cultures Provide Core Resources 3 Summary 25 Cultures Provide Technological Aids 4 Study and Review 25 Cultures Provide Expectations about Speaking and Listening 5 ChaPter 3 Public Speaking Affects Culture 7 ethics in a Diverse Society 28 Public Speaking Affects Individuals 7 ethICS In PraCtICe: Vir Bonum, Dicendi Peritus 8 Responses to Diversity 29 Critical Thinking Skills 8 Speaking Ethically 30 Professional, Civic, and Personal Skills 9 ethICS In PraCtICe: NCA Credo for Ethical Communication 31 A Model of Communication 9 Practice Democratic Principles 31 Summary 11 DIverSIty In PraCtICe: Does Facebook Encourage Study and Review 11 Civility? 33 Use Dialogical Principles 33 ChaPter 2 Listening Ethically 34 Giving your First Speech: Developing Academic Honesty 35 Confidence 14 Avoid Plagiarism 36 DIverSIty In PraCtICe: Plagiarism and Culture 37 Causes of Stress 15 Avoid Fabrication 39 Develop Skills to Overcome Process Anxiety 16 Summary 39 Create Your Speech: The Canon of Invention 16 Study and Review 40 vii Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.