FFFFIIRRSS..iinndddd iiii 1122//3300//1100 88::5522::1100 PPMM Public Garden Management FFFFIIRRSS..iinndddd ii 1122//3300//1100 88::5522::1100 PPMM FFFFIIRRSS..iinndddd iiii 1122//3300//1100 88::5522::1100 PPMM Public Garden Management Donald A. Rakow Sharon A. Lee John Wiley & Sons, Inc. FFFFIIRRSS..iinndddd iiiiii 1122//3300//1100 88::5522::1111 PPMM This book is printed on acid-free paper. Copyright © 2011 by Donald A. Rakow and Sharon A. Lee. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permis- sion of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and the author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or com- pleteness of the contents of this book and specifi cally disclaim any implied warranties of merchantability or fi tness for a particular purpose. No warranty may be created or extended by sales representatives or writ- ten sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for any loss of profi t or any other commercial damages, including but not limited to special, incidental, conse- quential, or other damages. For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www .wiley.com. Library of Congress Cataloging-in-Publication Data: Public garden management /[compiled by] Donald A. Rakow, Sharon A. Lee. p. cm. Includes bibliographical references and index. ISBN 978-0-470-53213-3 (cloth); ISBN 978-0-470-90457-2 (ebk); ISBN 978-0-470-90458-9 (ebk); ISBN 978-0-470-90459-6 (ebk); ISBN 978-0-470-95069-2 (ebk); ISBN 978-0-470-95082-1 (ebk) 1. Gardens—Management. 2. Public spaces. 3. Gardening. I. Rakow, Donald Andrew, 1951- II. Lee, Sharon A., 1944- SB467.8.P83 2011 712'.5068—dc22 2010016949 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 FFFFIIRRSS..iinndddd iivv 1122//3300//1100 88::5522::1111 PPMM The authors wish to dedicate this book to their spouses, Sue Rakow and Philip Lebowitz, whose patience, support, and encouragement were absolutely essential throughout the long process of developing this book. They would further like to dedicate it to all current and future students and practitioners of public horticulture, who have chosen a fi eld that truly does make a difference in the lives of people and the planet on which we live. FFFFIIRRSS..iinndddd vv 1122//3300//1100 88::5522::1111 PPMM FFFFIIRRSS..iinndddd vvii 1122//3300//1100 88::5522::1111 PPMM Contents Acknowledgments xi Foreword xiii PETER H. RAVEN PART I Public Gardens and Their Signifi cance 1 CHAPTER 1 What Is a Public Garden? 3 DONALD A. RAKOW CHAPTER 2 The History and Signifi cance of Public Gardens 15 CHRISTINE FLANAGAN PART I I The Emerging Garden 31 CHAPTER 3 Critical Issues in Starting a Public Garden 33 ROBERT LYONS CHAPTER 4 The Process of Organizing a New Garden 41 MARY PAT MATHESON CHAPTER 5 Land Acquisition 54 MAUREEN HEFFERNAN vii TTOOCC..iinndddd vviiii 1122//3311//1100 11::2244::0033 PPMM CHAPTER 6 Designing for Plants and People 65 IAIN M. ROBERTSON PART I I I Administrative Functions 81 CHAPTER 7 Staffi ng and Personnel Management 83 GERARD T. DONNELLY AND NANCY L. PESKE CHAPTER 8 Volunteer Recruitment and Management 95 ARLENE FERRIS CHAPTER 9 Budgeting and Financial Planning 106 RICHARD PIACENTINI AND LISA MACIOCE CHAPTER 10 Fund-raising and Membership Development 124 PATRICIA RICH CHAPTER 11 Earned Income Opportunities 135 RICHARD H. DALEY CHAPTER 12 Facilities and Infrastructure 145 ERIC TSCHANZ CHAPTER 13 Grounds Management and Security 157 VINCENT A. SIMEONE PART IV Programmatic Functions 173 CHAPTER 14 Public Gardens and Their Communities: The Value of Outreach 175 SUSAN LACERTE viii CONTENTS TTOOCC..iinndddd vviiiiii 1122//3311//1100 11::2244::0033 PPMM