“Daniel Adleman and Chris Vanderwees have performed a miracle. In Psychoanalysis and the New Rhetoric they lay out the manifold con- nections between psychoanalytic theory and rhetorical analysis that now seem clear and self-evident, but only because they have writ- ten this path-breaking work. Picking up some clues left by Kenneth Burke, Adleman and Vanderwees take both psychoanalytic thinking and rhetoric where neither has gone before, uncovering how their shared territory is replete with new theoretical insights. For anyone who wants to consider either psychoanalysis or rhetoric, this book is impossible to miss.” – Todd McGowan, Professor of Film Studies at the University of Vermont; author of Emancipation after Hegel and Capitalism and Desire. “In one of his last seminars, Lacan declared that the psychoanalyst is above all a ‘rhetor,’ both an orator intent upon convincing an audi- ence and a specialist of rhetoric. Psychoanalysis and the New Rhetoric argues cogently that Lacan’s return to Freud entailed the elaboration of a ‘new rhetoric’ identical to what Kenneth Burke was teaching at the same time. Burke, like Lacan, a close reader of Freud, is shown to provide an innovative way of understanding the language of psycho- analysis. By detailing the multiple aspects of such a rhetoric, Adleman and Vanderwees offer an original thesis that radically modifies our conception of psychoanalysis.” – Jean-Michel Rabaté, Professor of English at the University of Pennsylvania, member of the American Academy of Arts and Sciences. “Particularly for those engaging with Freudianism from Lacanian angles, it has long been appreciated that the unconscious of the ‘talk- ing cure’ is ‘structured like a language.’ However, in Psychoanalysis and the New Rhetoric, Daniel Adleman and Chris Vanderwees, instead of relying solely on Saussurian linguistics and its offshoots, deftly utilize Burke’s rhetorical theory to renew and enrich our apprecia- tion of the language-related dimensions of the theory, practice, and teaching of psychoanalysis. In so doing, Adleman and Vanderwees admirably demonstrate that only a multi-dimensional approach to language can do justice to psychoanalysis as an inherently interdis- ciplinary field.” – Adrian Johnston, Distinguished Professor of Philosophy at the University of New Mexico “This is a brave and brilliant book by Daniel Adleman and Chris Vanderwees which reads Burke’s revival of rhetoric as similar to many principles taken from Freud such as identification and free associa- tion. Rhetoric is a function of language for Burke and Lacan, offering psychoanalytic vitality. Lacan’s Seminars are portrayed as modes of listening to speech action and take rhetoric as their model. While Burke’s speaking symbol is not Lacan’s Symbolic, Lacan’s rhetoric dis- plays thoughts in action. Lacan performed rhetoric in his Seminars with an attitude intended for an audience’s unconscious. Like Burke, Lacan aimed to persuade. The Other for both was fragmented and dis- unified. Lacan, like Burke, listened for metonymy, periphrastic, gaps, and so on. The Seminars were spontaneous speech, body and voice, an act of persuasion. Rhetoric and psychoanalysis are kindred disciplines that probe the unknowable limits of connection and eloquence.” – Ellie Ragland, Professor Emerita of English at the University of Missouri; author of Jacques Lacan and the Logic of Structure. “This volume stages an eloquent encounter between psychoanalysis and the rhetorical arts of persuasion, where the psychoanalytic rela- tion is both an ethical and socio-symbolic address that takes place in and as language. Grounded in accessible and compelling contempo- rary examples, psychoanalysis and rhetoric emerge here as parallel his- tories, the symbolic/symptomatic action of each as the unconscious of the other. Psychoanalysis and the New Rhetoric brings to light an interde- pendence that was always there but is seldom theorised. In addressing this oversight, it makes a substantive interdisciplinary contribution to rhetorical studies, to psychoanalysis, and to the understanding of an increasingly anxious and polarizing political scene.” – Stuart J. Murray, Professor of Rhetoric and Ethics at Carleton University; author of The Living from the Dead: Disaffirming Biopolitics. Psychoanalysis and the New Rhetoric Psychoanalysis and the New Rhetoric: Freud, Burke, Lacan, and Philosophy’s Other Scenes is an innovative work that places the fields of psychoanalysis and rhetoric in dynamic resonance with one another. The book oper- ates according to a compelling interdisciplinary conceit: Adleman pro- vocatively explores the psychoanalytic aspects of rhetoric and Vanderwees probes the rhetorical dimensions of psychoanalytic practice. This thoroughly researched text takes a closer look at the “missed encounter” between rhetoric and psychoanalysis. The first section of the book explores the massive, but underappreciated, influence of Freudian psychoanalysis on Kenneth Burke’s “new rhetoric.” The book’s second section undertakes sustained investigations into the rhetorical dimen- sions of psychoanalytic concepts such as transference, free association, and listening. Psychoanalysis and the New Rhetoric then culminates in a more comprehensive discussion of Lacanian psychoanalysis in the context of Kenneth Burke’s new rhetoric. The book therefore serves as an invaluable aperture to the fields of psychoanalysis and rhetoric, including their much overlooked disciplinary entanglement. Psychoanalysis and the New Rhetoric will be of great interest to scholars of psychoanalytic studies, rhetoric, language studies, semiotics, media stud- ies, and communication studies. Daniel Adleman, PhD, is an Assistant Professor of Writing and Rhetoric at the University of Toronto. Chris Vanderwees, PhD, RP, is a psychoanalyst, registered psychother- apist, and clinical supervisor at St. John the Compassionate Mission in Toronto, Canada. The Lines of the Symbolic in Psychoanalysis Series Series Editor Ian Parker, Manchester Psychoanalytic Matrix Psychoanalytic clinical and theoretical work is always embedded in specific linguistic and cultural contexts and carries their traces, traces which this series attends to in its focus on multiple contradictory and antagonistic “lines of the Symbolic.” This series takes its cue from Lacan’s psychoanalytic work on three registers of human experience, the Symbolic, the Imaginary and the Real, and employs this distinctive understanding of cultural, commu- nication, and embodiment to link with other traditions of cultural, clinical, and theoretical practice beyond the Lacanian symbolic universe. The Lines of the Symbolic in Psychoanalysis Series provides a reflexive reworking of theoretical and practical issues, translating psychoanalytic writing from different contexts, grounding that work in the specific histories and politics that provide the conditions of possibility for its descriptions and interven- tions to function. The series makes connections between different cultural and disciplinary sites in which psychoanalysis operates, questioning the idea that there could be one single correct reading and application of Lacan. Its authors trace their own path, their own line through the Symbolic, situ- ating psychoanalysis in relation to debates which intersect with Lacanian work, explicating it, extending it, and challenging it. Psychoanalysis, Politics, Oppression and Resistance Lacanian Perspectives Chris Vanderwees and Kristen Hennessy Lacanian Fantasy The Image, Language and Uncertainty Kirk Turner Psychoanalysis and the New Rhetoric Freud, Burke, Lacan, and Philosophy’s Other Scenes Daniel Adleman and Chris Vanderwees For more information about the series, please visit: https://www.routledge. com/The-Lines-of-the-Symbolic-in-Psychoanalysis-Series/book-series/ KARNLOS Psychoanalysis and the New Rhetoric Freud, Burke, Lacan, and Philosophy’s Other Scenes Daniel Adleman and Chris Vanderwees Cover image: Dan Starling First published 2023 by Routledge 4 Park Square, Milton Park, Abingdon, Oxon OX14 4RN and by Routledge 605 Third Avenue, New York, NY 10158 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2023 Daniel Adleman and Chris Vanderwees The right of Daniel Adleman and Chris Vanderwees to be identified as authors of this work has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data Names: Adleman, Daniel, author. | Vanderwees, Chris, author. Title: Psychoanalysis and the new rhetoric : Freud, Burke, Lacan, and philosophy’s other scenes / Daniel Adleman, Chris Vanderwees. Description: Abingdon, Oxon ; New York, NY : Routledge, 2023. | Includes bibliographical references and index. | Summary: “Psychoanalysis and the New Rhetoric: Freud, Burke, Lacan, and Philosophy’s Other Scenes is an innovative work that posits the fields of psychoanalysis and rhetoric into reciprocal dialogue. It explores the rhetoric of psychoanalysis and the psychoanalytic aspects of rhetoric, and discusses what could be termed as the “missed encounter””-- Provided by publisher. Identifiers: LCCN 2022027289 (print) | LCCN 2022027290 (ebook) | ISBN 9781032101811 (hardback) | ISBN 9781032101835 (paperback) | ISBN 9781003214069 (ebook) Subjects: LCSH: Psychoanalysis. | Rhetoric. Classification: LCC BF173 .A557 2023 (print) | LCC BF173 (ebook) | DDC 150.19/5--dc23/eng/20220909 LC record available at https://lccn.loc.gov/2022027289 LC ebook record available at https://lccn.loc.gov/2022027290 ISBN: 978-1-032-10181-1 (hbk) ISBN: 978-1-032-10183-5 (pbk) ISBN: 978-1-003-21406-9 (ebk) DOI: 10.4324/9781003214069 Typeset in Bembo by KnowledgeWorks Global Ltd. Contents Preface viii Acknowledgements x About the Authors xi Abbreviations xii Introduction: Missed Encounters 1 1 The Rhetorical Unconscious: Reconciling Rival Topographies 34 2 Burke’s Little Affect A 45 3 Identification, Disidentification, Scapegoating, and War 63 4 Beyond the Pressure Principle: Disorientation, Debunking, and Conspiracy 79 5 Charcot and Freud: From Clinical Gaze to Free Association 97 6 All Ears: Psychoanalysis and the Rhetoric of Listening 115 7 Lacan’s Psychoanalytic Rhetoric: The Power of Non-Understanding 140 References 163 Index 174 Preface Sigmund Freud was a master of rhetoric, formulating his extrapolations from case studies in such a way as to persuade the reader not only that what he described was the case but also that the consequences of each particular case should be borne in mind by a psychoanalyst listening to their own analysands. That gorgeous rhetorical trickery bore fruit in the production of a host of concepts that then became reified, in the course of the history of psychoanalysis, as ostensibly real things under the surface of language. The task fell to another master rhetorician, Jacques Lacan, to desubstan- tialize that paraphernalia and dissolve the mechanisms Freud pointed to into language itself. Lacan showed us that the language of psychoanalysis had constructed what it spoke of in symbolic conditions that were not of its own making. That is, psychoanalysis both pointed to and was embed- ded in something beyond itself; it was embedded in the symbolic and was a symbolic achievement. Something of that symbolic achievement is revis- ited in the work of every singular analysis, by every analysand. While we engage in that symbolic work, we also often become bewitched by it, which is why we need theory to disentangle what we speak of from the temptation to reduce it to what we easily “understand” and what we can, it seems, transparently communicate to others. That is, our rhetorical work, which we do not entirely control, is always also a lure into the imaginary, and then we imagine not only that we control meaning but that we also access and describe things below the surface of language that we have actually constructed as if we can directly access the real and make it visible, tangible, understandable. Others have followed this path to a rhetorical engagement with sub- jectivity outside psychoanalysis and, this book shows, then have had to connect with what is unconscious to us as we speak. And so, while it was Lacan that turned psychoanalysis into many different contradictory forms of rhetoric, it was Kenneth Burke who journeyed into psychoanalytic ter- ritory with his compass points furnished from rhetoric itself. Is this “osmosis,” as Daniel Adleman and Chris Vanderwees claim? If it is to be so, if we are to be guided along the paths to theoretical and clini- cal inquiry opened up by that particular rhetorical figure – for “osmosis” Preface ix should be conceived of here as a rhetorical device – then we need to attend to the moments where psychoanalysis, which here is Lacanian, intersects with, touches upon, rhetoric, which here is Burkean. Osmosis, of course, is a characteristic of living matter. It is of the real, and sometimes ide- alized as such, taken to be a model for how human beings may coexist with each other and with nature; its opposite, predation, and parasitism, is often feared, a more dangerous model of bloody strife that makes peaceful coexistence impossible. This book fashions an argument from a debate, a position from counter- posing conceptual disciplinary standpoints, that psychoanalysis and rheto- ric must live together in order to authentically be what they are, for what each claim for themselves. The singularity of each of the two standpoints is made possible by the combination of the two. This is an encounter with philosophy, with Burke’s “new rhetoric” that renews psychoanalysis. Psychoanalytic clinical and theoretical work circulates through multiple intersecting antagonistic symbolic universes. This series opens connec- tions between different cultural sites in which Lacanian work has devel- oped in distinctive ways, in forms of work that question the idea that there could be single correct reading and application. The Lines of the Symbolic in Psychoanalysis series provides a reflexive reworking of psychoanalysis that transmits Lacanian writing from around the world, steering a course between the temptations of a metalanguage and imaginary reduction, between the claim to provide a god’s eye view of psychoanalysis and the idea that psychoanalysis must everywhere be the same. And the elabora- tion of psychoanalysis in the symbolic here grounds its theory and practice in the history and politics of the work in a variety of interventions that touch the real. Ian Parker Manchester Psychoanalytic Matrix