Need Assessment Survey Report Plastic Cluster, Aurangabad Survey by NIFT Mumbai Supported by MCED Aurangabad, NID Ahmedabad, & Design Clinic Scheme by Ministry of MSMEs Govt. of India www.designclinicsmsme.org 2014 1 // Plastic Cluster Aurangabad - Design Awareness Programme by NIFT Mumbai D esign Clinic Scheme is a tested strategic model of design intervention, where a solution to an existing design problem is diagnosed and remedial steps suggested by a multi-disciplinary team of design experts. In this scheme, the value additions to an idea or a concept are imparted through interaction at a lesser cost to a specific industry/sector. It applies to a sector that requires intervention, like manufacturing etc. as the existing conventional models of design consultancy and training are not viable. These models bring design exposure to the door-step of industry clusters for design improvement, evaluation, analysis and adopting even long-term consultancy/design related intervention The main objective of the Design Clinic is to bring the MSME sector and design expertise into a common platform, to provide expert advice and solutions on real time design problems, resulting in continuous improvement and value addition for existing products. It also aims at value added cost effective solutions. These Design Clinics in clusters of the country are to usher in a continuous competitive advantage to the MSMEs. The broad activities planned under the scheme include creation of Design FRONT COVER Clinics Centre along with four regional centres for intervention on the design Injection Moulding at Darshan Plastics needs of the MSME Sector. Further these centres will have linkages with MIDC, Waluj, Aurangabad engineering, management, design institutes of the country. BACK COVER The scheme is under operation in a Public Private Partnership (PPP) Mode. Final Packing of finished products at Darshan Plastics MIDC, Waluj, Aurangabad http://www.dcmsme.gov.in/schemes/DesignClinic.htm 2 // Plastic Cluster Aurangabad - Design Awareness Programme by NIFT Mumbai roble Contents Synopsis 04 Cool Engineering 81 SWOT analysis - Cluster 380 Acknowledgement 05 Darshan Plastic 91 Finding 383 Need Assessment Survey 06 Electro Plast Industry 102 Recommendations 386 Jayshree Enterprises 121 Introduction 07 Jyoti Industries 136 5 Day Workshop 390 Mitali Industries 146 About DCS MSME 08 About the Workshop 391 Moraz Plastic 163 About MCED Aurangabad 10 Schedule of the Workshop 392 Mould Technology 166 About NID Ahmedabad 11 Day 1 394 Plast Tech 180 About NIFT Mumbai 12 Day 2 395 Rupesh Enterprises 189 The PESTEl Analysis-Aurangabad 13 Day 3 396 Sejal Plastic 200 SWOT analysis–Aurangabad 21 Day 4 397 Siddhi Polymers 214 Industry Attractiveness & Day 5 398 Snehal Plastic Industries 228 Govt. Initiatives 22 Design Briefs 399 Sunrise Auto Pack 241 About the Plastic Cluster 24 Sushma Industries 252 Intervention Pathway 25 References 401 Suyog Plastic 260 Swagat Polymers 280 Survey 26 Tirumala Industries 295 Notes 402 list of Participants 27 Trimurti Polymers 311 Ulka Plastic Industries 325 Annu Industries 29 V. P. Pet Polymer 336 APM Plast 40 Varroc Polymer Pvt. ltd. (Tech.) 351 Blue Star Engineers 60 Yogesh Plastic Industries 365 Concept Auto Packaging 72 3 // Plastic Cluster Aurangabad - Design Awareness Programme by NIFT Mumbai Synopsis Design Awareness Programme (DAP) is part of the Design Clinic Scheme, an initiative of the Ministry of Micro, Small & Medium Enterprises (MSME), Government of India (GOI) & National Institute of Design (NID). The National Institute of Design, Ahmedabad, acts as the nodal agency for the Design Clinic Scheme. The Maharashtra Centre for Entrepreneurship Development (MCED) associated with National Institute of Fashion Tech- nology (NIFT), Mumbai; set up by Ministry of Textiles, Govt. Of India; to leverage the expertise of the institute in the arena of design education and its commitment to contribute to society. The main objective of the Design Clinic Scheme is to provide a common platform for the MS&ME sector and Design experts for mutual sharing of ideas and form symbiotic relationship for creating sustainable growth envi- ronment for the MSME sector. DAP initiative aims to evaluate real life issues and provide practical solutions for value addition in the current context while not ignoring the long term survival and growth potential. Finished Products being packed at Snehal Plastic Industries, MIDC, Waluj, Aurangabad 4 // Plastic Cluster Aurangabad - Design Awareness Programme by NIFT Mumbai Acknowledgement We would like to express our sincere gratitude to Ministry of Micro, Small and Medium Enterprises (MSME), Government of India and National Insti- tute of Design (NID) Ahmedabad, for giving us the opportunity to be a part of the Design Clinic Scheme. We would also like to extend our special thanks to The Maharashtra Centre for Entrepreneurship Development (MCED) to select us to do the project. Our gratitude is also due to Mrs. Nilima R. Singh, Director-National Insti- tute of Fashion Technology, Mumbai for providing us guidance and support to successfully complete the report. Our heartfelt thanks to all the Owners and workers of the units surveyed who took time out of their busy schedule and spent time in explaining the modus operandi of their business to us. PET jar being manufactured at V. P. Pet Polymer, MIDC, Waluj, Aurangabad 5 // Plastic Cluster Aurangabad - Design Awareness Programme by NIFT Mumbai Need Assessment Survey The Plastic cluster at Aurangabad was contacted through MCED. An interview schedule was planned with all the unit owners who agreed to be a part of the survey. Team: Mr. Saurabh Kumar Mr. Tanmay Kandekar Ms. lipi Choudhary Objective: The primary objective of need assessment survey is to collate detailed cluster information in order to understand the business and supply chain issues like: • Existing product design and packaging and scope of intervention or R&D for re-designing/ packaging changes or diversifying into different product categories. • Current state of technology and scope of modernization • Visual identity and branding and other collaterals • Forward and Backward linkages for Marketing and Raw materials • Competitive structure and rivalry in the Industry • Infrastructure, ergonomics and environment factors • Manpower recruitment, availability of skilled labour, training and skill up‐ NEED ASSESSMENT PROCESS AND TOOlS gradation opportunities. Methodology: Expected outcome: • Interview with unit owners (27 units). This research aims to provide qualitative and detailed data of the plastic cluster • Discussion with unit owner and workers. to develop an understanding and generate insights into the business dynamics • Business Process observation. of the cluster. This would help identify the existing problems and future scope • Questionnaire survey of manufacturing units. in the area for design intervention and business development. • Self observation and analysis. 6 // Plastic Cluster Aurangabad - Design Awareness Programme by NIFT Mumbai Introduction DCS for MSMEs MCED NID NIFT PESTEl Analysis SWOT Analysis Intervention Pathway list of Clusters Ind. Attractiveness & Govt. Initiatives About the Plastic Cluster Intervention Pathway Agricultural Sheet net being manufactured at Yogesh Plastic Industries, MIDC, Shendra, Aurangabad 7 // Plastic Cluster Aurangabad - Design Awareness Programme by NIFT Mumbai About DCS for MSMEs Purpose to improve the manufacturing competitiveness. The seminar will help MSME participants to interact with design experts/speakers to understand design To increase awareness about the value of design and establish design learn- methodology and benefits of design to MSME in their business, product, ing in MSMEs. To increase competitiveness of MSME products and services process, service and operations. To take design to a higher level of manufactur- through design. ing functions, it is very important to develop an understanding of the design scenario and environment at an early stage of conception. Objectives • To create a sustainable design ecosystem for the MSME sector through continuous learning and skill development. Design Awareness Programme • To promote use of design by MSMEs for developing products and services The design awareness programme is focused on exploring industrial functions that are market led. and activities to develop a holistic map of MSME clusters and units. The design • To focus on building the design capability of MSMEs to enable them to expert/s will generate design information about products, market scenario, improve business performance as well as compete in the global market. technology, communication, research and development, and various industrial functions along with human factor study for ergonomics, safety, convenience, Key principles learning and skill up gradation through design research. The programme will also provide design remedies for identified opportunities through the design • Adopting a rigorous, yet applicant friendly, process. clinic workshop. • Promoting and disseminating design concepts in regional or local languag- es understood by the MSMEs. Establishing benefits without overwhelming The design awareness programme is conducted in two stages: the MSMEs. • Need Assessment Survey • learning from other successful design-support programmes. • Design Clinic Workshop • Establishing systematic processes for R&D in MSMEs. Design Projects Scheme description Design projects are identified during the need assessment survey and discussed For easy percolation of design thinking and philosophy and maximum benefit during the design clinic workshop. Project which require intensive design for MSME units the Design Clinic Scheme is divided at 3 broader levels. These observation and interventions can be taken up as design projects with the help activities are helpful in smooth transition in to several levels of design inter- of design experts. The project can be related to design intervention in area of vention in industrial and business activities of MSMEs. product/process /strategic areas where design can help in generating solutions and value for individual or group of MSMEs. Design Awareness Seminar The design sensitisation seminar is aimed to create a platform for MSME units 8 // Plastic Cluster Aurangabad - Design Awareness Programme by NIFT Mumbai About DCS for MSMEs Role of Design in Improving Competitiveness Design is an approach, process and methodology. Design is indented, purpose- ful, contextual, which is aimed to create advantage, distinction and futuristic outcome as a result. Design is systemic and holistic in nature, there fore helps in generating more creative, impactful and sustainable solutions. In manufac- turing, design is commonly associated with industrial product design – specif- ically the ‘aesthetics and appearance’ of a product at a surface level interaction. However, the application of design is much broader, for example designing for functional appeal, ease of manufacture, consumption and sustainability. De- signing may also be done for reliability or quality or business processes. Service designs are primarily to cater to customers experience of the delivered product and service. The larger purpose of design is to do things in a better manner, to improve a situation and to make a positive difference. The role of design in business is to create value. A company can use the design process to add value to products, services, and the organisation. A well-designed product, service, or organisa- tion is always more valuable. Design, innovation and growth are linked. Innovation and design are not simply about new products or technology. They are also about how to improve products for everyday use, leading to reduced costs, increased usability and new business opportunities. Design is recognised as an innovative discipline that can help MSMEs to sustain and grow in an increasingly competitive mar- ket. 9 // Plastic Cluster Aurangabad - Design Awareness Programme by NIFT Mumbai About MCED Aurangabad MCED has been a pioneer in espousing social and economic entrepreneurship since 1988. It is one of the foremost institute working in the areas of Entrepreneurship development. MCED conducts special training programs, Seminars and skill development courses for young and budding entrepreneurs and encourages them to solve their problems in respective start-ups. MCED benefits the self employed people greatly by sharing the knowledge and success of the industry experts. MCED has its offices all over Maharashtra. Beyond Maharashtra, MCED has offices in Delhi, Assam and Goa. Need Assessments Survey Approach Process: Steps below are followed to meet the objective of Need Assessment Survey • Questionnaire survey of Units. • Process Observation of the Unit. • Interaction with Unit management. • Opportunity areas finding. 10 // Plastic Cluster Aurangabad - Design Awareness Programme by NIFT Mumbai