PERANCANGAN KOMUNIKASI VISUAL KOMIK CERITA RAKYAT CINDELRAS BASILIUS ADITYA PRATAMA SUDARTHA 09.13.0052 PROGRAM STUDI DESAIN KOMUNIKASI VISUAL FAKULTAS ARSITEKTUR DAN DESAIN UNIVERSITAS KATOLIK SOEGIJAPRANATA SEMARANG 2014 i HALAMAN PENGESAHAN Judul: PERANCANGAN KOMUNIKASI VISUAL KOMIK CERITA RAKYAT CINDELARAS Nama : Basilius Aditya Pratama Sudrtha NIM : 09.13.0052 Program Studi : Desain Komunikasi Visual Fakultas : Arsitektur dan Desain Universitas : Universitas Katolik Soegijapranata Semarang, Juli 2014 Mengesahkan, Dekan Fakultas Arsitektur dan Desain Kaprogdi Desain Komunikasi Visual Koordinator Proyek Akhir DKV Ir. IM. Tri Hesti Mulyani, MT. Ir. Robert Rianto Widjaja, MT, IAI. Ir. Robert Rianto Widjaja, MT, IAI. NIDN. 0611086201 NIDN. 0627066701 NIDN. 0627066701 ii HALAMAN PENGESAHAN Judul Proyek Akhir: PERANCANGAN KOMUNIKASI VISUAL KOMIK CERITA RAKYAT CINDELARAS Nama : Basilius Aditya Pratama Sudrtha NIM : 09.13.0052 Program Studi : Desain Komunikasi Visual Fakultas : Arsitektur dan Desain Universitas : Universitas Katolik Soegijapranata Semarang, Juli 2014 Menyetujui, Pembimbing I Ir. Dono Sayoso,M.SR. NIDN. 0627066701 Penguji I Penguji II Penguji III Ir. BPR. Gandhi, MSA. Drs. Sumbo Tinarbuko, M.Sn. Bayu Widiantoro, S.T.,M.Sn. NIDN. 0601035401 NIP. 19960404 1992031002 NPP. 085.5.2013.091 iii PERNYATAAN ORISINALITAS Nama : Basilius Aditya Pratama Sudartha NIM : 09.13.0052 Program Studi : Desain Komunikasi Visual Fakultas : Arsitektur dan Desain Universitas : Universitas Katholik Soegijapranata Judul: PERANCANGAN KOMUNIKASI VISUAL KOMIK CERITA RAKYAT CINDELARAS Menyatakan bahwa Proyek Akhir ini beserta semua desain yang menyertainya merupakan hasil karya saya sendiri dan telah mengikuti peraturan akademik dalam melakukan kutipan. Apabila di kemudian hari ditemukan bukti plagiasi, manipulasi, dan/atau pemalsuan data maupun bentuk-bentuk kecurangan yang lain dalam proyek ini, saya bersedia untuk menerima sanksi setimpal dari Program Studi Desain Komunikasi Visual Universitas Katolik Soegijapranata, Semarang. Demi kepentingan akademis, saya bersedia dan menyetujui bentuk publikasi dari hasil karya ilmiah ini. Semarang, 1Juli 2014 Basilius Aditya Pratama Sudartha 09.13.0052 iv KATA PENGANTAR Puji syukur ke hadirat Tuhan atas limpahan rahmat dan karunia-Nya sehingga penulis dapat menyelesaikan penulisan Proyek Akhir periode 04 yang berjudul “Perancangan Komunikasi Visual Komik Cerita Rakyat Cindelaras” sebagai tugas akhir guna melengkapi syarat-syarat untuk mencapai gelar Sarjana Desain Jurusan Desain Komunikasi Visual, Fakultas Arsitektur dan Desain Universitas Khatolik Soegijapranata Semarang. Hambatan, rintangan, dan tantangan senantiasa mengiringi setiap aktivitas. Penulis menyadari bahwa dalam penulisan Proyek akhir ini tidak terlepas dari dorongan dan bantuan berbagai pihak, oleh karena itu penulis mengucapkan terima kasih kepada: 1. Bapak Ir Ignasius Dono Sayoso, M.SR. selaku dosen pembimbing PA04 dan dosen wali yang telah membagi waktu, ilmu, ide dan tenaganya untuk membimbing dan mengarahkan penulis dalam penyusunan tugas ini. 2. Bapak Bayu Widiantoro S.T.,M.Sn. , Ir. BPR. Gandhi, M.SA. , Drs. SumboTinarbuko, M.Sn. selaku tim penguji yang telah banyak memberikan masukan dan arahan dalam penulisan Proyek Akhir ini. 3. Keluarga tercinta, papa, mama terkasih, dan calon istri penulis yang telah banyak mendukung dan mendoakan selama ini. 4. Rekan-rekan seperjuangan kelas PA04 5. Serta semua pihak yang tidak dapat penulis sebutkan satu persatu. Menutup uraian ini, penulis menyadari bahwa proyek akhir ini masih jauh dari kesempurnaan karena keterbatasan penulis dalam pengetahuan dan pengulasan proyek akhir ini. Oleh karena itu penulis mengharapkan kritik dan saran yang membangun sehingga dapat dijadikan acuan dalam penulisan karya-karya ilmiah selanjutnya. Akhir kata, penulis berharap semoga proyek akhir ini menjadi bahan bacaan yang bermanfaat bagi pembaca. v DAFTAR ISI HALAMAN JUDUL ...........................................................................................................................................................................................................................................................................................................................i HALAMAN PENGESAHAN .............................................................................................................................................................................................................................................................................................................ii HALAMAN PERNYATAAN ORSINALITAS SKRIPSI .................................................................................................................................................................................................................................................................iv KATA PENGANTAR .........................................................................................................................................................................................................................................................................................................................v ABSTRAK ..........................................................................................................................................................................................................................................................................................................................................vi ABSTRACT ........................................................................................................................................................................................................................................................................................................................................vii DAFTAR ISI .......................................................................................................................................................................................................................................................................................................................................viii DAFTAR TABEL ...............................................................................................................................................................................................................................................................................................................................xii DAFTAR GAMBAR ...........................................................................................................................................................................................................................................................................................................................xiii BAB I:PENDAHULUAN ...................................................................................................................................................................................................................................................................................................................1 I. 1 Latar Belakang Masalah ....................................................................................................................................................................................................................................................................................................1 I. 2 Identifikasi Masalah ..........................................................................................................................................................................................................................................................................................................2 I. 3Pembatasan Masalah ..........................................................................................................................................................................................................................................................................................................2 I. 4 Perumusan Masalah ...........................................................................................................................................................................................................................................................................................................2 I. 5 Tinjauan Penelitian ............................................................................................................................................................................................................................................................................................................3 I. 6 Manfaat Penelitian .............................................................................................................................................................................................................................................................................................................3 I. 7 Metode Penelitian ..............................................................................................................................................................................................................................................................................................................3 I. 8 Sistematika Penulisan ........................................................................................................................................................................................................................................................................................................3 viii BAB II: TINJAUAN UMUM .............................................................................................................................................................................................................................................................................................................5 II. 1 Kerangka Berpikir ............................................................................................................................................................................................................................................................................................................5 II. 2 Landasan Teori .................................................................................................................................................................................................................................................................................................................5 II.2.1 Teori AISAS ...........................................................................................................................................................................................................................................................................................................5 II.2.2 Teori Psikologi Perkembangan Anak .....................................................................................................................................................................................................................................................................6 II.2.2.1 Sigmund Freud ...........................................................................................................................................................................................................................................................................................6 II.2.2.2 Erick H. Erikson .........................................................................................................................................................................................................................................................................................7 II.2.3 Teori Membaca .......................................................................................................................................................................................................................................................................................................7 II.2.3.1 Burn, Roe dan Ross ....................................................................................................................................................................................................................................................................................7 II.2.3.2 Health-Detik (Lifemojo) .............................................................................................................................................................................................................................................................................7 II.2.4 Teori Kebudayaan ...................................................................................................................................................................................................................................................................................................8 II.2.4.1 E.K.M. Masinambow .................................................................................................................................................................................................................................................................................8 II.2.4.2 Koentjaraningrat .........................................................................................................................................................................................................................................................................................9 II.2.5 Komik......................................................................................................................................................................................................................................................................................................................9 II.2.5.1 Sejarah Komik ............................................................................................................................................................................................................................................................................................9 II.2.5.2 Komik Menurut Ahli ..................................................................................................................................................................................................................................................................................10 II.3 Kajian Pustaka ...................................................................................................................................................................................................................................................................................................................10 II.3.1 Konsep Cerita Rakyat .............................................................................................................................................................................................................................................................................................10 II.3.1.1 Pengertian Cerita Rakyat ............................................................................................................................................................................................................................................................................10 II.3.1.2 Pengaruh Cerita Rakyat Untuk Anak-Anak ...............................................................................................................................................................................................................................................11 II.4 Studi Komparasi ................................................................................................................................................................................................................................................................................................................12 II.4.1 Perbandingan Cerita Rakyat Tradisional Dengan Modern .....................................................................................................................................................................................................................................12 II.4.2 Perbandingan Komik Tradisional Dengan Modern di Indonesia............................................................................................................................................................................................................................13 II.4.3 Komparasi Cindelaras Dengan Cerita Rakyat Lainnya ..........................................................................................................................................................................................................................................14 ix BAB III: STRATEGI KOMUNIKASI ................................................................................................................................................................................................................................................................................................16 III.1 Analisis ............................................................................................................................................................................................................................................................................................................................16 III.2 Target Audience ...............................................................................................................................................................................................................................................................................................................16 III.3 Strategi Komunikasi ........................................................................................................................................................................................................................................................................................................16 III.3.1 Pendekatan AISAS ................................................................................................................................................................................................................................................................................................17 III.3.1.1 Awarness ...................................................................................................................................................................................................................................................................................................17 III.3.1.2 Interest .......................................................................................................................................................................................................................................................................................................17 III.3.1.3 Search ........................................................................................................................................................................................................................................................................................................17 III.3.1.4 Action ........................................................................................................................................................................................................................................................................................................17 III.3.1.5 Share ..........................................................................................................................................................................................................................................................................................................17 III.3.2 Media Perancangan ................................................................................................................................................................................................................................................................................................17 III.3.3 Anggaran Perancangan ..........................................................................................................................................................................................................................................................................................19 BAB IV: STRATEGI KREATIF ........................................................................................................................................................................................................................................................................................................20 IV.1 Konsep Visual .................................................................................................................................................................................................................................................................................................................20 IV.1.1 Konsep Karakter ....................................................................................................................................................................................................................................................................................................20 IV.1.2 Konsep Backround ................................................................................................................................................................................................................................................................................................22 IV.I.3 Desain Cover ..........................................................................................................................................................................................................................................................................................................23 IV.2 Konsep Verbal .................................................................................................................................................................................................................................................................................................................23 IV.2.1 Visualisasi Yang Digunakan .................................................................................................................................................................................................................................................................................23 IV.2.2 Penggambaran Background Sederhana .................................................................................................................................................................................................................................................................24 IV.2.3 Penggunaan Bahan (Kertas) ..................................................................................................................................................................................................................................................................................24 IV.2.4 Pesan Moral Pada Akhir Cerita .............................................................................................................................................................................................................................................................................24 IV.2.5 Unsur Kebudayaan Yang Ada ...............................................................................................................................................................................................................................................................................24 IV.2.6 Ringkasan Cerita ...................................................................................................................................................................................................................................................................................................24 x IV.3 Visualisasi Desain ...........................................................................................................................................................................................................................................................................................................25 IV.3.1 Visualisasi Desain Komik Cindelaras ...................................................................................................................................................................................................................................................................25 IV.3.2 Visualisasi Desain Cover Komik Cindelaras ........................................................................................................................................................................................................................................................26 IV.3.3 Visualisasi Desain Media Pendukung ...................................................................................................................................................................................................................................................................26 IV.3.3.1 Media Promosi ..........................................................................................................................................................................................................................................................................................26 IV.3.3.2 Merchandise ..............................................................................................................................................................................................................................................................................................26 BAB V: KESIMPULAN DAN SARAN .............................................................................................................................................................................................................................................................................................28 V.1 Kesimpulan .......................................................................................................................................................................................................................................................................................................................28 V.2 Saran .................................................................................................................................................................................................................................................................................................................................28 DAFTAR PUSTAKA ..........................................................................................................................................................................................................................................................................................................................29 DAFTAR GAMBAR ...........................................................................................................................................................................................................................................................................................................................30 xi DAFTAR TABEL Tabel 2.4.1 Komparasi Cindelaras dengan Malin Kudang ........................................................................................................................................................................................................ 14 Tabel 2.4.2 Komparasi Cindelaras dengan Arya Menak dan Jaka Tarub .................................................................................................................................................................................. 15 xii