“Everything is design. Everything!” “It is important to use your hands, this is what distinguishes you from a cow or a computer operator.” “Design is also a system of proportions, which means the relationship of sizes.” Paul Rand Conversations with Students Paul Rand Conversations with Students Michael Kroeger Foreword by Wolfgang Weingart Texts by Philip Burton Steff Geissbuhler Jessica Helfand Armin Hofmann Gordon Salchow Princeton Architectural Press, New York Published by Editing: Linda Lee Princeton Architectural Press Design: Deb Wood 37 East Seventh Street New York, New York 10003 Special thanks to: Nettie Aljian Jan Haux For a free catalog of books, call 1.800.722.6657. Sara Bader Clare Jacobson Visit our website at www.papress.com. Dorothy Ball John King Nicola Bednarek Nancy Eklund Later © 2008 Princeton Architectural Press Janet Behning Laurie Manfra All rights reserved Kristin Carlson Katharine Myers Printed and bound in China Becca Casbon Lauren Nelson Packard 11 10 09 08 4 3 2 1 First edition Penny (Yuen Pik) Chu Jennifer Thompson Russell Fernandez Arnoud Verhaeghe No part of this book may be used or reproduced Pete Fitzpatrick Paul Wagner in any manner without written permission from Wendy Fuller Joseph Weston the publisher, except in the context of reviews. of Princeton Architectural Press —Kevin C. Lippert, publisher Every reasonable attempt has been made to identify owners of copyright. Errors or omissions Library of Congress Cataloging-in-Publication Data will be corrected in subsequent editions. Kroeger, Michael. All books referenced in the text are given full Paul Rand : conversations with students / Michael citations in the bibliography. Kroeger ; texts by Philip Burton ... [et al.]. p. cm. — (Conversations with students) The foreword by Wolfgang Weingart is Includes bibliographical references. reproduced by permission of the publisher from ISBN 978-1-56898-725-5 (pbk. : alk. paper) Franc Nunoo-Quarcoo, Paul Rand Modernist 1. Rand, Paul, 1914–1996 2. Graphic arts— Design (Baltimore: Center for Art and Visual United States—History—20th century. I. Rand, Paul, Culture, University of Maryland, Baltimore 1914–1996 II. Title. County, 2003). NC999.4.R36K76 2008 741.6092—dc22 The interview text presented in this book was originally published on the author’s website, 2007015219 http://www.mkgraphic.com. Conversations with Students A Princeton Architectural Press series Santiago Calatrava 978-1-56898-325-7 Le Corbusier 978-1-56898-196-3 Louis I. Kahn 978-1-56898-149-9 Rem Koolhaas 978-1-885232-02-1 Ian McHarg 978-1-56898-620-3 Peter Smithson 978-1-56898-461-2