IBBC 2004 Conference Proceeding Editors: Shazali Abu Mansor Rujhan Mustafa Puah Chin Hong Lo May Chiun Salbiah Edman Dayang Affizzah Awang Marikan Rossazana Abd. Rahim i Table of Content 1. Money Demand Stability and Monetary Policy in a Fast Growing Economy: Experience from 1 Malaysia Marial A. Yol 2. The Instability of the Long Run Money Demand Function: AN I(2) Interpretations 14 Eng Yoke Kee Muzafar Shah Habibullah 3. The US and Japanese Interest Rate Volatility and Money Demand in Malaysia 25 Jauhari Dahalan 4. An Empirical Analysis (Using Panel Data) on the Relationship Between Firm Performance and 37 Corporate Governance Practices Allan Chan Aik Leng Shazali Abu Mansor 5. A Different Perspective of Service for Licensed Financial Planner 45 Bryan Lo Ching Wing Geoffrey H. Tanakinjal Airulamri Amran 6. Episodic Transient Behaviour of Dependencies: Evidence from Kuala Lumpur Composite Index 51 Kian-Ping Lim Melvin J. Hinich Hock-Ann Lee 7. Corporate Governance Practice of Labuan Offshore Companies: A Comparison Study Between 59 Offshore Banks and Insurance-Related Companies Syed Azizi Wafa Zatul Karamah Ahmad Baharul-Ulum Lim Thien Sang Mori Kogid 8. Factors Driving Electronic Commerce Initiative in Malaysian’ Organization 69 Noor Raihan Ab Hamid Ali Khatibi Teah Woon Sim, Chloe 9. Development of E-Commerce for Small-Medium Enterprise in Sarawak 80 Lee Kim Seng Rujhan Mustafa 10. An Empirical Study on Consumer Motivations to E-Buying 99 Norazah bte Mohd Suki 11. The Future Role of Intermediaries: A Study on Malaysia Travel Agencies 105 Mokhtar Ghani Raja Mazhatul Yasmin Suraya 12. Customers’ Purchasing Concerns in E-Retailing Industry 113 Tang Meng Keang 13. The Finding of the Factors Influencing the Adoption of E-Commerce Among Small and Medium- 127 Sized Chalet Operators in Peninsular Malaysia Azizi Ali Ibrahim Hafizah Mohamad Hsbollah 14. Banking in the Era of Globalization: Why Bankers Should Focus on “Relationship Banking” 138 with Their Small Business Customers? Mohd Yusop Mohd. Jani Rosli Mahmood ii 15. Capital Structure Choices in Listed Malaysian Firms: A Recent Relook 146 Chee Hong Kok Fauziah Md Taib 16. International Business Operators’ Decision Criteria in Selecting Banks 153 Marlin Marissa Malek Bt. Abdul Malek Abd Rahim B. Jaguli 17. Pragmatic Fuzzy Logic Design Approach for Project Rating 161 Ong Soo Geok Alex See Bala Shanmugam 18. Testing the Liberal and Social Feminist Theories: A Study on Small Sized Enterprises 166 Rossazana Ab. Rahim Tan Kok San 19. Sales Promo-Tools and Product Trial 176 Nelson Oly Ndubisi Chiew Tung Moi 20. Application of Importance-Performance Analysis (IPA) to Formulate Customer Satisfaction 185 Strategies in the Direct Sales Industry: A Comparison of Stated-Importance versus Derived- Importance Approaches Rosidah Musa John Pallister Matthew Robson 21. The Effect of Consumers’ Ethnocentrism, Materialism Attitude, and Prestige Sensitivity on 200 Purchase Intention of Malaysian-made Products Wan Zawiyah Wan Halim 22. Do Consumers’ Demographic Profile Affect Use Nutrition Information Labels on Food Products? 218 (Tehran-Iran) Golnaz Rezai Zainalalabidin Mohamed Mad. Nasir Shamsudin Alias Radam 23. The Global Challenges of Management Influence Tactics Option for New Technology Adoption 225 in Business Enterprises Kuan Huai Ly Noornina Dahlan Mahfooz A. Ansari Jaslin Dahlan 24. An Analysis of the Strategic Planning Process: Traditional Approaches and New Perspectives 236 Kartinah Ayupp 25. Leader-Member Exchange and Organizational Citizenship Behaviors: The Impact of Gender 246 Lo May Chiun Jerome Kueh Swee Hui 26. Knowledge Management as a Competitive Tool in the Legal Profession 254 Low Hock Heng Norliza Md Salleh 27. Information Systems Success: An Investigation on the Impact of Organisational Structure and 262 Culture. A Case Study on Citibank, Brunei Fadzliwati Mohiddin Mohammed Quaddus iii 28. The Information and Communication Technology Management Framework for Facilities 273 Management Business in Malaysia M.N Razali I.Y. Sahir N. Mat Ali S.H. Othman 29. Expert System in Supply Business: The Challenge and Future Prospect 279 Nor Rafidah Binti Mohamad Norlia Md Yusof Wan Hussain Wan Ishak 30. Information Technology and How It Can Improve The Muslims in the Field of Education 288 Norazlina Zainul 31. Software and Innovation: Analysis of the Task-Technology Fit Theory and Small Business as 299 End User of Accounting Software Application Rohaya Mohd Nor 32. Attitudinal Factors Contributing to Organizational Commitment Among Workers in An East 307 Malaysian City Chong Siaw Fung 33. Impact of Globalization on Human Resource Management 314 P. Subba Rao 34. Job Rotation and Employee Career Development Among Workers 326 Md Lazim Mohd Zin Zuraida Hassan Hadziroh Ibrahim 35. The Effects of Trainees’ Attitudes and Perception of Support on Training Outcomes 334 Chong Siaw Fung 36. Demand Analysis of ‘Far Away From Homes (FAFH)’ in Malaysia 349 Alias Radam Shazali Abu Mansor A.M. Dayang-Affizah 37. Fiscal Sustainability in Three Crisis Affected ASEAN Countries 356 Evan Lau Ahmad Zubaidi Baharumshah 38. Economic Interdependence: Asia Pacific Region 368 Hway-Boon Ong Chin-Hong Puah Wai-Ching Poon Muzafar Shah Habibullah 39. Factors Influencing Foreign Direct Investment in the Malaysian Services Sector: A Conceptual 373 Framework Manjit Singh Sandhu 40. Testing Output-inflation Trade-off: A Note 390 Venus Khim-Sen Liew Kian-Ping Lim Chin-Hong Puah 41. International Trade and Tourism in Malaysia: Evidence from Time Series Data 396 Ahmad Rafdi Endut iv 42. Joint Purchase Decision on Vacation (Specialty Product) by Spouses: The Impact of Cohesion 402 and Power Based Families Nelson Oly Ndubisi Jenny Koo 43. User Satisfaction At Urban Parks 410 Norizan Jaafar 44. Sport Tourism and Its Potential in Sarawak 419 Norazirah Ayob Bong Nyat Nee 45. Factors That Influence Japanese Outbound Travel to Malaysia In This Contemporary 432 Environment: An Empirical Analysis Shaharudin Tahir Nur Annizah bt Ishak Soon Jan Jan Choo Sook Yee 46. Foreign Direct Investment and Technology Transfer in Malaysia: A Re Examination 437 Manjit Singh Sandhu 47. Malaysian Bilateral Trade Relations and Economic Development 449 Mohammed B. Yusoff 48. Impact of Intellectual Property Protection, Domestic Market Condition and R&D Expenditure on 457 Foreign Direct Investment Inflow: A Preliminary Evidence in Selected Cross-Countries Data Rozilee Asid Yusnieza Syarmila Yusoff Mohd Safri Saiman 49. The Globalization of Financial Markets: Causes and Consequences to the Financial System 474 Tee Chwee Ming 50. The Determination of Foreign Direct Investment: Some Empirical Evidence of ASEAN 485 Countries Wong Hock Tsen 51. Some Empirical Evidence on the Quantity Theoretic Proposition of Money in ASEAN-5 494 Chin-Hong Puah Muzafar Shah Habibullah Shazali Abu Mansor 52. The Long Run Relationship between Money (Simple Sum and Divisia) and Income in Malaysia: 502 A Non-parametric Cointegration Analysis Muzafar Shah Habibullah Yoke- Kee Eng 53. Financial Development and Economic Growth: Evidence from Malaysia 510 Rahimah Majid Choo Sook Yee 54. Causality between Money and Price in Malaysia: A Revisit 519 Tuck-Cheong Tang 55. Demand Analysis and Recreational Value of Tawau Hills Park, Sabah 524 Mohammad Alias Salbiah Edman Norazirah Ayob 56. Small Firm Owner-Managers’ Network in Tourism and Hospitality 536 Ghazali Ahmad v 57. Contemporary Environment and the Impact on Malaysian Tourism 546 Nur Annizah bt Ishak Emilda bt Hashim 58. Gap Analysis of Tourists’ Perceptions Towards the Service Quality of the Recreational Facilities 553 and Services at Tasik Kenyir, Terengganu, Malaysia Zainuddin bin Zakaria Azemi Che Hamid Zokree Abdul Karim 59. A Comparative Analysis of International Tourist Satisfaction Across Regions: A Case Study of 562 Perhentian Island Z. Zaharul Nizal I. Fathilah A.H. Fauziah 60. Customer Service Quality in Insurance Industry: The Case of Islamic Insurance 569 Izah Mohd Tahir Wan Zulqurnain Wan Ismail 61. Exploratory Study on Demand Determinants of Life Insurance: A Case Study in Kuching 578 Mahani Mohammad Abdu Shakur Masita Hassan Lily Chai Mei Ling 62. Protecting Businesses: The Ignorance Towards Businesses Insurance? 587 Masita Hassan Mahani Mohammad Abdu Shakur Norazean Suhaibi 63. Exploring The Effects of Customer-Orientation Behaviour on Insurance Agent’s Performance 593 Nor Azila Mohd Noor Azli Muhamad 64. Internationalisation of Cooperative Societies in Kedah, West Malaysia 605 Abdul Jumaat Mahajar 65. The Ethics of Faculty Behaviour: Academicians’ View 617 Maisarah Mohamed Saat Noriza Mohd. Jamal Aniza Othman 66. Is Service Revolution about to Begin in Malaysia? 626 Sade, A.B. Karim, M.N. Yusof, A.B. Shaari, M.N. 67. Service Quality Dimensions: A Study on Various Sizes of Grocery Retailers – A Conceptual 633 Paper Nor Khalidah Abu 68. Dynamic Casual Relationship between Stock Price and Exchange Rate in ASEAN Countries 644 Ai-Yee Ooi 69. Empirical Modeling for Testing the Variability of Price to Earnings (PE) Ratios of Firms in 657 Different Industries Rajeshwar Sirpal 70. Malaysian Second Board Stock Do Not Follow Random Walk: Evidence from the BDS Test 670 Kian-Ping Lim Venus Khim-Sen Liew vi 71. Dynamic Relationship in Regional Stock Markets: Evidence from the Asian Countries 683 Mohd Rahimie Abd Karim Mori Kogid Sidah Idris 72. Stock Price and Exchange Rate: An Application of Granger Non-Causality Test 694 W.N.W. Azman-Saini A.M. Dayang-Affizah Chin-Hong Puah Muzafar Shah Habibullah 73. The Effect of Environmental Rules on Trade Practice: The Case of Malaysia 702 A.S.Yanti 74. Socio Demographic Conditions in West Kalimantan Indonesia: Segmenting the Market 707 Fariastuti Nurul Bariyah 75. Barriers to Implementation of Environmental Management System in Malaysian Manufacturing 715 Industries Low Hock Heng Siti Zaleha Omain 76. Market-Based Instruments for Environmental Protection: Piloting Presumptive Charge and 722 Emissions Trading in Malaysian SMIs Khalid Abdul Rahim 77. Green Marketing: A Study of Environmental Knowledge and Attitudes of University 743 Undergraduates Selvan Perumal Noor Hasmini Abd. Ghani 78. An Analysis of Sarawak’s Manufacturing Productivity 750 Catherine Then Hamri Tuah 79. Forecasting Practices and Comparative Analysis of Potential Selective Methods in A Small 762 medium Company in Selangor: A Case Study Hendrik Lamsali Razli Che Razak Darwina Ahmad Arshad 80. Industry Concentration and Competition: Malaysian Cases 773 Muhammad Ridhuan Bos Abdullah Suhaila Abdul Jalil 81. Training and Technical Assistance Programme for the Development of Small and Medium 784 Enterprise (SMEs): A Study of Bumiputera Entrepreneurs in Kedah State of Malaysia Syahrina Abdullah Armanurah Mohamed 82. Business Development Challenges Confronting FELDA Settlers of Small Business Enterprise 791 Abu Bakar Sedek Abdul Jamak Mohd Zainal Munshid Harun Amiruddin Ahamat Rusinah Siron 83. Corporate Strategies in the Less-Developed Countries (LDCs) 802 Kartinah Ayupp 84. A Study of Entrepreneurship Inclination Among Board Members of the Fishermen Associations 810 Mohd Noor Mohd. Shariff Jamal Ali vii 85. Validating a Retail Service Quality Instrument in Apparel Speciality Stories 818 Jasmine Yeap Ai Leen T. Ramayah Jasman J Ma’ruf 86. Effect of Cost Increment Distribution Patterns on the Performance of JIT Supply Chain 828 Noor Ajian Mohd. Lahir Mohd Shariff Nabi Baksh Awaluddin Mohd. Shaharoun Ayu Bidiawati J.R. 87. Organizational Commitment and Job Satisfaction as Determinant of Job Performance 836 Sarminah Samad 88. An Empirical Study on the Suluk’s Fishermen in Semporna, Sabah: Some Preliminary Evidence 844 Mohd Safri Saiman Salmie Jemon Rozilee Asid 89. The Influence of Creative Organizational Climate on Learning Organization Among Employees 851 in Private Organization Sarminah Samad 90. Examining the Interface of Market Orientation and Quality Management Systems in Improving 861 Organization Performance Sany Sanuri Mohd Mokhtar 91. Improving Organizational Commitment Through Job Characteristics 866 Zurina Adnan Johanim Johari Chandrakantan Subramaniam 92. Economic Impact on the Malaysian Economy due to an Increase of World Crude Oil Price: An 875 Input-Output Analysis Ahmad Fauzi Hj Puasa Zakariah, A.R. Mohd Shahwahid, O. 93. Prospects of Palm Oil Import Demand in Middle East and North African (MENA) Countries 887 Amna Awad Fatimah Mohd. Arshad Mad Nasir Shamsudin Zulkornain Yusof 94. Cointegration Tests of Purchasing Power Parity in ASEAN Economies 907 Kian-Ping Lim Hock-Ann Lee M. Azali Evan Lau 95. Financial Market Development, Savings and Growth in Malaysia 917 Zamri Ahmad Lee Phaik Hwa 96. Is ‘East Asian Community’ an Emphemeral Dream or Realistic Possibility? An Empirical 929 Investigation of Income Convergence among Candidates’ Economies Kian-Ping Lim Venus Khim-Sen Liew Muzafar Shah Habibullah viii 97. The Impact of Non-Price Factors on Intention to Purchase Counterfeited Luxury Branded Goods: 939 Young Consumers View Jamil Bojei Hasnizam Shaari 98. A Relationship Between Brand Equity, Brand Loyalty and Brand Extension: The Perspectives of 948 Young Adults Darwina Ahmad Arshad Hendrik Lamsali Azhar Ahmad 99. An Exploratory Study of Malaysian Firms Internationalization Strategy: Market Selection, 956 Market Entry Mode and Risk Analysis Ernest Cyril de-Run Michael Wong Sing Lung 100. Complaining Behaviour and Customer Defection: Will Customers Ever Leave Without a Word? 964 Nelson Oly Ndubisi Tam Yin Ling @ Adeline 101. Factors Influencing Sourcing Decisions: A Comparative View of International Buyer 973 Osman Mohamad Siti Halijjah Shariff Johnson Tan 102. The Transfer of Marketing Knowledge in Domestic and Export Oriented Joint Venture Firms in 978 Southern Thailand: Finding from a Pilot Study Nit Hathaivaseawong Osman Mohamad T. Ramayah 103. Economic Development and Population Growth: Econometric Tests of the ASEAN Countries’ 985 Fumitaka Furuoka Wong Hock Tsen 104. Ensuring Sustainable Economic Development in Malaysia Through High-Linkage Industries 993 H. Norini P. Midmore 105. The Endogenous Development Model: Its Relevance as an Alternative Development Model for 1000 ASEAN 10 Plus 3 Marilyn Ong Siew Ai Ken Takiguchi Fumitaka Furuoka 106. Is Marketing Relevant in Managing Higher Education Institutions? 1009 Sany Sanuri Mohd. Mokhtar Noor Hasmini Abd. Ghani Rozita Arshad 107. Human Capital and Economic Development 1014 Susumu Ono 108. An Empirical Investigation of the Course Website Acceptance Model (CWAM) 1029 Joshua Ignatius T. Ramayah 109. Web-Based Strategies: A Crucial Expansion for Proton 1037 L. A. Mohammed Chan Yee Hung Chong Fook Ling Diana Tan Chung Qing