OPPORTUNITIES in Photography Careers This page intentionally left blank. OPPORTUNITIES in Photography Careers REVISED EDITION B J , R E. M , F S ERVIN OHNSON OBERT AYER AND RED CHMIDT Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-145442-X The material in this eBook also appears in the print version of this title: 0-07-143723-1. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. 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Under no circumstances shall McGraw-Hill and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise. DOI: 10.1036/007145442X ������������ Want to learn more? We hope you enjoy this McGraw-Hill eBook! If you’d like more information about this book, its author, or related books and websites, please click here. To our photographic mentors—the sharing, caring, knowl- edgeable individuals who help novice photographers become more proficient in the profession. This book is dedicated to the late Clarence H. White Jr., instructor, friend, and mentor. As an instructor at Ohio University in the 1950s, Clarence was an inspiration to all of his many photography students. He taught us to use photography creatively as a means of communication in a visually oriented world. His sage advice and guidance shaped students into true professionals, ready for any facet of photography they would pursue in later years. This page intentionally left blank. For more information about this title, click here Contents Foreword xi Acknowledgments xiii 1. Importance of Photography 1 History of photography. Photography today. Employment of photographers. 2. Learning the Craft 13 Approaches to training. Community and technical colleges. Trade schools. Degree programs. Canadian photo education programs. Workshop and short-term programs. Scholarships and financial aid. 3. Getting Started in Photography 37 Experience in school. Competitions. Strategies for obtaining employment. Attending conventions. vii viii Contents Knocking on doors. Writing application letters. Using advertising to get employment. Advantages of a career in photography. Earning potential. 4. Commercial Photography 55 Advantages and disadvantages. Illustrative or advertising photography. Meetings and conventions. Equipment. Darkroom/laboratory. Freelance photography. Aerial photography. 5. Portrait Photography 69 Advantages and disadvantages. Studio location. Business competition. Equipment. 6. Scientific, Technical, and Industrial Photography 81 Scientific and technical photography. Biomedical photography. Photography in law enforcement. Industrial photography. 7. Careers in Photojournalism 93 Aptitudes needed in photojournalism. Keeping current. Equipment used. Ethical considerations. Corporate photojournalism. Sources of additional information. 8. Related Opportunities 101 Specialties and job titles. Photographic processing and finishing. Photo retailing. Photo equipment