GE T T I NG FOU ND AFT E R [NOT PR OVI DE D] Navigating The New Landscape of SEO, Content Creation, and Reporting in HubSpot Angela DeFranco | Product Group Lead Jeffrey Vocell | Principal Product Marketing Manager #INBOUNDPARTNERDAY Angela DeFranco @angie9012 Product Group Lead HubSpot #INBOUNDPARTNERDAY Jeffrey Vocell @jvocell Sr. Manager, Product Marketing HubSpot #INBOUNDPARTNERDAY AGENDA 1. The State of Search… And How To Win With Content 2. Disconnected Tools… And How To Tie It All Together 3. Incomplete Reporting… And How Know What Works 4. Q&A #INBOUNDPARTNERDAY 1 The State of Search & Content #INBOUNDPARTNERDAY How we search has changed #INBOUNDPARTNERDAY We now search the way we talk #INBOUNDPARTNERDAY “Good restaurants near me” 5 years ago - you would have laughed at that query #INBOUNDPARTNERDAY • Localization • Time of Day • Format of Query • Device Type • Contextual Cues #INBOUNDPARTNERDAY • Localization • Time of Day • Format of Query • Device Type • Contextual Cues #INBOUNDPARTNERDAY