M Y R E A L B R I T I S H A C C E N T MOBILE ACCENT PACK BY JADE JODDLE C O N T E N T S 1/22 My Real British Accent 3 Introduction by Jade Joddle Beginning Your British Accent Training 3 Developing a Natural British Accent 4 What About a Posh British Accent? 5 Accent Descriptions and Examples 7 Standard British English – A Modern, Precise Accent 7 Estuary English – A Natural London Accent 8 Upper Class Accent – The Elite Accent 9 Cockney Accent – A Dying Accent 10 Multicultural London English – ‘Street Language’ 11 British Accent Stereotype – An Old-fashioned Accent 12 Other Accents – All the Rest! 13 CONTENTS 2/22 Social Class and Accent in Britain 15 Celebrity British Accents 17 Your Flexible British Accent 19 How to Get a Clear British Accent 21 MY REAL BRITISH ACCENT 3/22 My Real British Accent Introduction by Jade Joddle This accent training pack is for you if you wish to develop a clear and natural British accent. If either you live in the UK or plan to do so in the future, this guide will be particularly relevant to you as you work to train your accent. Whether you are an intermediate or advanced speaker of English, the following pages provide information and video training for you to begin working on your British accent today. At the end of our British accent journey together, I will also share the secret of how YOU can learn to speak with a completely natural British accent – make sure you don’t miss this important infor- mation!!! Beginning Your British Accent Training Accent training is generally not important for be- ginner learners of English because the sounds of the English language are difficult to understand clearly at first. However, as a person’s English ability improves, time spent training the accent quickly results in much clearer and easier to understand speech. MY REAL BRITISH ACCENT 4/22 Accent begins to matter to learners of English for practical, emotional and financial reasons. Firstly, accent training to change one or two problem sounds makes a big difference to how well you are under- stood. By training your accent just a little, you will likely find that native speakers stop looking at you with a confused face when you are speaking. The second reason is to feel an increased sense of belong- ing. For example, many non-native English speakers don’t like being asked where their accent comes from. Accent training can stop this irritating question once and for all. Lastly, people have a desire to change their accent because learning to speak more clearly may help them to get a promotion at work. Developing a Natural British Accent I train people to get natural accents which follow modern pronunciation standards. Unlike the old-fash- ioned British accent that is unfortunately taught in classrooms around the world, I teach the real British accent of today. To get the best British accent possi- ble for you, the result of your training should always be a natural, flexible accent. When your accent is natural, it suits your lifestyle. When your accent is flexible, it means that you know how to change your accent just a little, depending on whether you are in either a formal or informal situation. MY REAL BRITISH ACCENT 5/22 What About a Posh British Accent? In my experience of training clients, native speakers rarely want to get an upper class accent. In the past, the situation was very different. Back when Britain’s class system was oppressive, an upper class accent was required for many jobs – if you didn’t have the right accent, you were professionally and socially ex- cluded. For example, if your ambition was to work in the media, you needed to have an upper class accent. However, this is no longer the case, as accents from all over the country are now heard on television and radio. In fact, we now have the opposite accent situa- tion: apart from in costume dramas such as Downton Abbey, upper class accents have practically disap- peared from modern British television! Unless one has an upper class background by birth, socially speaking, a posh accent may create a phony impression. This is why native speakers who approach me for accent training want only to make very slight changes to their natural accents: they want to speak more clearly, but without sounding like a completely different person. MY REAL BRITISH ACCENT 6/22 Join me over the next couple of pages as I introduce you to British accents you will hear in and around London. Or, if you’re ready to get training your British accent right away, CLICK HERE. Yours sincerely, Jade Joddle Speaking Skills Specialist ACCENT DESCRIPTIONS 7/22 Accent Descriptions and Examples Standard British English – A Modern, Precise Accent Standard British English is a clear and crisp accent which is a modern evolution of upper class speech. The two ways of speaking share many of the same pronunciation rules. Importantly, however, the vowels in Standard British English have shifted to more modern pronunciations. This subtle, yet important, difference neutralises the elite qualities of upper class speech. The result is a more socially inclusive accent that is able to relate to people of all social levels. Famous actors who speak Standard British English include Daniel Craig (James Bond in Casino Royale, Skyfall, etc.), Robert Pattinson (Twilight), Keira Knightly (Pirates of the Caribbean), Tom Hardy (The Dark Knight Rises), Dame Helen Mirren (The Queen). Accent surveys say: Standard British English is modern, precise and charming. Listen to Standard British English: CLICK HERE. http://jadejoddle.com/standard-british-english/ ACCENT DESCRIPTIONS 8/22 Estuary English – A Natural London Accent Estuary English is a widely spoken, modern accent. It sounds similar to the Standard British English accent, but with one important difference: when you hear the Estuary English accent, you know that the speaker lives in London. This accent at times sounds very close to the standard British accent, with only a trace of London pronunciation patterns. For other Estuary speakers, there is a stronger Cockney influence. Estuary English is sometimes described as a ‘classless accent’ by accent experts because it is not associated with any particular social class. Instead, it represents the social middle-ground. Accent surveys say: Estuary English is perceived to be modern, approachable and informal. Listen to Estuary English: CLICK HERE. http://jadejoddle.com/estuary-english/ ACCENT DESCRIPTIONS 9/22 Upper Class Accent – The Elite Accent An upper class British accent, otherwise known as Heightened R.P., is spoken by the 2% of people at the top of the British class system. This accent is learned at Britain’s expensive boarding schools such as Eton, where an education costs parents more than £30,000 per year for each child. Since this is also the accent of the highest courts of law, the military elite and the British Parliament, this way of speaking evokes power and privilege. Accent surveys say: the upper class accent is authoritative, exclusive, formal and unfriendly. Listen to the upper class British accent: CLICK HERE. http://jadejoddle.com/upper-class-accent/