Money From Anywhere Money From Anywhere Pat O’Bryan with Dr. Joe Vitale Marlon Sanders also with Connie Ragen Greewnw |w M.MoanretyhFrao mGAinffyewnhe | rTe.coonmy Laidig | Colin Joss Money From Anywhere MONEY FROM ANYWHERE Pat O’Bryan, CEO Practical Metaphysics, Inc. www.patobryan.com with Dr. Joe Vitale Marlon Sanders also with Connie Ragen Green Martha Giffen Tony Laidig Colin Joss copyright © 2010 All rights reserved. Pat O’Bryan Money From Anywhere AUTHOR’S FOREWORD If your mind is empty, it is always ready for anything; it is open to everything. In the beginner’s mind there are many possibilities; in the expert’s mind there are few. — from Zen Mind, Beginner’s Mind November 19, 2010 Welcome to Money From Anywhere. This is the book that can take you from wanting and needing money to making money from anywhere you can find Internet access and these days, that’s almost anywhere. As you read, you’ll learn how to build your massive passive income home-business and: • How to find and make products that sell! • How to write compelling copy to get your readers to buy! • How to build and keep a laser-targeted list of BUYERS! • How to make money ANYWHERE! • Inner Game Secrets of Attracting Wealth • The title of this book is Money From Anywhere. There are two strong reasons for calling it that. www.MoneyFromAnywhere.com 1 Money From Anywhere Money From Anywhere 1. It will teach you how to make money from anywhere there is Internet access. That’s pretty much anywhere. I can work from my off-the-grid cabin near Terlingua, Texas, which is miles and miles from the nearest civilization in the beautiful Chihuahua desert. It’s got solar power, a well, indoor plumbing, and high- speed Internet. With my iPad and phone I can work from the passenger seat of a car zooming down the highway, as long as I’ve got a cell phone signal. On a recent trip to California, we were driving through another desert - the Mojave - and in between checking the map for the nearest coffee shop and hotel, I was able to update my blog, launch a new product, and edit articles. 2. It will also teach you how to attract money from anywhere - to set your intention for the amount of money you want to make, and then let the universe fund that intention. It doesn’t matter to you where the money comes from. It can come from anywhere. This concept originated with Napoleon Hill, and I’ve tested it. It works. You still have to take action. I’m no fan of the “sittin’ n wishin’” school of attraction. I’ve tested that, too. It doesn’t work. However, I’ve learned that you can set your intention, use the skills and tools available to you, take action, and get exactly what you want- from a completely different source than you expected. Be open to it. This book is the culmination of years of learning, teaching, writing and editing. It started out in 1996 as Effortless eBooks. Through the years I’ve expanded and rewritten it as I learned new strategies and the market changed. I’ve also attracted some very exciting cowriters, who bring their own illumination to the subject. Its next incarnation was The Absolute Beginner’s Guide to Internet Wealth, which was my first published book. Thousands 2 Pat O’Bryan Money From Anywhere Money From Anywhere and thousands of people have read and used that book to get their Portable Empire up and running. Then, in 1998, it was expanded and published by the world’s largest non-fiction publisher as Your Portable Empire, How To Make Money Anywhere Doing What You Love. That book became my first best-seller and more thousands of people all over the world have used it to break free from their job mentality and create the financial life of their dreams. One of the things about Your Portable Empire that surprised people was how much emphasis I put on your “inner game.” Your “outer game” is what you do: create products, build a list, write blog posts, that sort of thing. Your “inner game” is the mindset you bring to those tasks, and to your life. This new book contains several new chapters on “your inner game.” Your mind has filters. It has to. The amount of data that hits your eyes and ears in each second far exceeds your ability to process it. These filters are a function of your conditioning. When you were a child, your parents and other care givers gave you instructions about what to focus on. Later, schools and jobs continued this programming. So, your programming, probably up until now, was passive. Your parents probably meant well, but many of the filters you’re using unconsciously are out of date and potentially harmful. Like this one: “We may not be rich, but at least we’re honest.” Ever hear that? I sure did. It’s just packed with negative beliefs. “Rich people are dishonest” is the most obvious one. “We’re better than rich people, and if we were rich we’d be less honest, and consequently worse people” is also in there. My goal is to help you identify these limiting beliefs and replace them with beliefs that will help you achieve your own goals- not those of your parents or your teachers or your football coach. www.MoneyFromAnywhere.com 3 Money From Anywhere Money From Anywhere I’m going to help you go from a “passive” inner game to an “active” inner game, where you design the life of your choice. Your inner game is probably more important than your outer game. Actually, I’ll just go ahead and say it: “your inner game is more important than your outer game.” We all know educated, talented people who are failures. We also know less-educated and less-talented people who are successful. You want to be successful, or you wouldn’t be reading this book. Read, and do, the “outer game” stuff. Also read, and do, the “inner game” work. The combination is very effective. That brings us to the current incarnation of this book, Money From Anywhere. In this book, we’re going to look at the “outer game” things you need to know to take advantage of the new information age economy. We’re also going to look at the most effective “inner game” strategies and technologies. They’re both important. Sittin’ and wishin’, regardless of how clear your beliefs are, won’t make you successful. All the action in the world won’t get you where you’re going if your self-talk is still causing you to self-destruct. The skillful combination of inner game and outer game will get you where you want to go as fast as possible. 4 Pat O’Bryan Money From Anywhere Money From Anywhere FOREWORD TO THE ABSOLUTE BEGINNERS GUIDE TO INTERNET WEALTH, SECOND EDITION It’s early May, 2010 as I write this. Looking at the forward to the original Absolute Beginner’s Guide to Internet Wealth, I notice that it starts with “It’s late August, 2006, as I write this.” In that forward, I talk about how it seems a blur - going from “broke blues musician,” to successful Internet Marketer - in two and a half years. Well, the blur continues. Since I wrote that original book, I’ve published a second book, Your Portable Empire - How to Make Money from Anywhere Doing What You Love, that become an Amazon best-seller. I’ve created one of the largest and most successful coaching programs on the ‘net- Portable Empire Coaching- http://portableempirecoaching.com Some of my students have become successful Internet Marketers themselves, and a few of them contributed to this book. I’m developing software and social networking sites that are targeted to the general public - I’ve expanded my “niche” to include the galaxy. And, my Internet Marketing business has grown geometrically. I still practice the basics I teach in this book. I call this the “Portable Empire System.” Your Portable Empire is your online business that you can run from anywhere you can get Internet access, and that’s just about anywhere these days. www.MoneyFromAnywhere.com 5 Money From Anywhere Money From Anywhere Since 2006, much has changed. Social Networking, especially Twitter and FaceBook, have become ubiquitous and essential marketing tools. New hardware, such as the iPad, other tablet computers, and smartphones, have precipitated increased rates of change in the software we use, and the way we deliver our products. In some ways, it’s gotten much easier to be an Internet Marketer, especially for Absolute Beginners. In some ways, it’s gotten much harder. Large multinational corporations have discovered Internet Marketing, and changed the process just by participating. Google AdWords, and other online advertising services, have grown and proliferated, making it easier to advertise online. At the same time, the competition for popular keywords has driven a lot of small entrepreneurs to find alternative ways of attracting customers. The FTC has “clarified” its rulings in regard to online advertising in a way that motivated many of us to change the way we use testimonials and add disclaimers to our sales pages. And books. (Disclaimer- when I talk about things like “you can get rich doing it,” I’m speaking from my own experience and observation of my coaching students. I have no idea what YOU can do. Nothing in this book should be misconstrued as a promise of any outcome. I believe in what I teach, and I’ve watched some of my students use what I teach to build their own Portable Empires. I’ve also watched some of them sputter, tailspin, and give up. I don’t know why some people become successful and some don’t. My wish is that you use what I teach to prosper and live a life of freedom. This book comes with no warranties, express or implied.) Trust me, the basics still work. You need somebody to sell to and something to sell to them. You can make a good living by solving other people’s problems. If you’re smart and dedicated, and have good coaching/mentoring, you can get rich doing it. 6 Pat O’Bryan Money From Anywhere Money From Anywhere Imagine that. A business model based on helping others. I still teach that building your own list and marketing to that list is the most effective way to sell your products. The important thing to remember is that your relationship with your list is the most important asset you own. Make it a two-way street. They’ll tell you what their problems are. Solve those problems and sell them the solutions. Also, the definition of “list” has changed to include Twitter, FaceBook, and whatever comes next. That’s the Portable Empire System in a nutshell. The rest of this book expands on it. I’ll also touch on “Your Inner Game,” which is just as important as the metrics of Internet Marketing. Most of the “outer game” failures I’ve observed could be traced back to a weak “inner game.” Finally, to paraphrase Julia Cameron, “this is a book you do, not a book you just read.” I’ll try to make it entertaining, but ultimately your success is your responsibility. If you DO what you learn in this book, it can change your life in many ways. If you just read this book, or worse, just put it on the shelf next to the other books you’re going to read someday, it won’t do you any good at all. Remember, “if you keep doing what you’ve done, you’ll keep getting what you’ve gotten.” I’d like to thank: my wife-like girlfriend, Betsy, for her continued patience and support. Dr. Joe Vitale for being a great mentor and a better friend. Our kids for not spending ALL the money. So far. Bill Hibbler for helping me up the first few hills. Craig Perrine, John Carrick, Rodney Bursiel, Elizabeth Lee, and the rest of my friends. You know who you are. Craig Burdett for making the tech stuff work and keeping a sense of humor while doing so. Geoff Hoff for keeping the customers satisfied and reminding me to hit “record.” www.MoneyFromAnywhere.com 7 Money From Anywhere Money From Anywhere ORIGINAL FOREWORD Dr. Joe Vitale Can anyone–even you–make money online? Before you answer, consider the following: I started as an Internet skeptic over 15 (now 20) years ago. I thought the rumors of gold in cyberspace were hype. As usual, I was wrong. I’m living proof. I went from nothing online to being something of a cyberspace celebrity. Google my name and look out. I’ve got more websites than most people have time to review. I’ve got more books online than most people read in a lifetime, and the best news of all is that they all make me money, even while I sleep… …even while I write this foreword. Maybe you think I’m an exception. So, you’re a skeptic, too? Well, look at the author of this book. He was a successful musician. By “successful” I mean he had CDs out, he was performing, and people were applauding. But, he was broke. I still remember the day he came to my house, red faced in frustration, saying he just wanted to make enough money to pay his fricking rent. (note: I didn’t say “fricking’) 8 Pat O’Bryan