01_74753x ffirs.qxd 10/11/05 8:32 PM Page iii Money for Content and Your Clicks for Free: Turning Web Sites, Blogs, and Podcasts Into Cash JD Frazer 01_74753x ffirs.qxd 10/11/05 8:32 PM Page ii 01_74753x ffirs.qxd 10/11/05 8:32 PM Page i Money for Content and Your Clicks for Free: Turning Web Sites, Blogs, and Podcasts Into Cash 01_74753x ffirs.qxd 10/11/05 8:32 PM Page ii 01_74753x ffirs.qxd 10/11/05 8:32 PM Page iii Money for Content and Your Clicks for Free: Turning Web Sites, Blogs, and Podcasts Into Cash JD Frazer 01_74753x ffirs.qxd 10/14/05 12:04 PM Page iv Money for Content and Your Clicks for Free:Turning Web Sites,Blogs,and Podcasts Into Cash Published by Wiley Publishing,Inc. 10475 Crosspoint Boulevard Indianapolis,IN 46256 www.wiley.com Copyright © 2006 by Wiley Publishing,Inc.,Indianapolis,Indiana Published simultaneously in Canada ISBN-13:978-0-471-74753-6 ISBN-10:0-471-74753-X Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 1MA/QR/RR/QV/IN No part of this publication may be reproduced,stored in a retrieval system or transmitted in any form or by any means,electronic, mechanical,photocopying,recording,scanning or otherwise,except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act,without either the prior written permission of the Publisher,or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center,222 Rosewood Drive,Danvers,MA 01923,(978) 750-8400,fax (978) 646-8600.Requests to the Publisher for permission should be addressed to the Legal Department,Wiley Publishing,Inc.,10475 Crosspoint Blvd.,Indianapolis,IN 46256,(317) 572-3447,fax (317) 572-4355,or online at http://www.wiley.com/go/permissions. 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Wiley Publishing,Inc.,is not associated with any product or vendor mentioned in this book. 01_74753x ffirs.qxd 10/11/05 8:32 PM Page v About the Author JD Frazer(BC,Canada) is a cartoonist and writer who enjoys a readership in excess of 1.5 million fans internationally.His site,Userfriendly.org,is the first stop on the Web in the morning for a vast number of Information Technology professionals.He has spoken at more than 50 events as both keynote speaker and panelist,on topics related to the business of online content,intellectual property, and online communities.He has consulted for companies on online consumer trends,online community development,and content development.His popular books with O’Reilly and Associates have sold more than 100,000 copies. 01_74753x ffirs.qxd 10/11/05 8:32 PM Page vi Credits Executive Editor Vice President & Executive Group Publisher Chris Webb Richard Swadley Development Editor Vice President and Publisher Kevin Shafer Joseph B.Wikert Technical Editor Project Coordinator Ken Fisher Ryan Steffen Production Editor Graphics and Production Specialists Angela Smith Lauren Goddard Denny Hager Copy Editor Stephanie D.Jumper Kim Cofer Barbara Moore Lynsey Osborn Editorial Manager Heather Ryan Mary Beth Wakefield Quality Control Technician Production Manager Laura Albert Tim Tate Proofreading and Indexing TECHBOOKS Production Services 01_74753x ffirs.qxd 10/11/05 8:32 PM Page vii This one is for Gret All guys should be so lucky. 01_74753x ffirs.qxd 10/11/05 8:32 PM Page viii