TrimSize:7inx9.25in Allen046325 fspre.tex V1-08/31/2016 7:37pm Pagei (cid:2) “Quitesimply,ifyouaredesigninge-learning,youshouldbefollowingMichael’s earned,respected,andaptadvice.Inthisupdatedversionofhisclassic,hepoints out the dearth of and need for, good e-learning, and then tells us succinctly how togetthere.” —CLARKQUINN ExecutiveDirectoratQuinnovation “MichaelAllen’sbookshavebeenthefundamentalreasonsformetoestablishan e-learningdevelopmentfirminSingapore.” —SHAMINIMANIKAM Founder,TinkTankTalentAssociates “Ourindustryislitteredwithrapidlyproducedcontentandit’stimewelookback tooneofourpioneerstolearnwherewewentwrong.Dr.Allenspeakstotheheart oftheissuestodaywithsolutionsdesignedtorealigntrainingtoitsbusinessgoals. Withanunwaveringfocusonthesciencebehindlearningdesign,Dr.Allen’slatest (cid:2) bookisessentialforanyonepassionateaboutdesigningtrainingtodelivertangible (cid:2) results.” —GLENNBULL Founder&CEO,Skilitics “Michael Allen’s Guide to e-Learning is one of the books I consider to be essential readingforanye-learningdesigner.It’sfullofusefuldesignframeworksandvivid examples.” —JULIEDIRKSEN AuthorofDesignforHowPeopleLearn “Michael’suseofstoriesandmisstepstoaddcontextelevatestheexperienceofthe learners. Learning becomes memorable. In this book Michael elegantly weaves boringfact-basedcontentwithrealism,emotionsandmotivation.Readthisbook andbreathenewlifeintoyourcourses.” —RAYJIMENEZ,PH.D. ChiefLearningArchitect, VignettesLearningTrainingMagazineNetwork (cid:2) TrimSize:7inx9.25in Allen046325 fspre.tex V1-08/31/2016 7:37pm Pageii (cid:2) “I still remember the day I picked and started reading the first edition of Michael Allen’sGuidetoe-Learning.Itcompletelychangedmyperspectiveandgavemeprac- tical ideas on creating engaging, interactive, and fun eLearning courses. Feeling thesamejoyreadingthesecondeditiontoday.” —POOJAJAISINGH SenioreLearningEvangelist,AdobeSystems “There are experts, and then there are the people the experts talk to when they reallywanttoknowthetruth.MichaelAllenisoneofthosepeople.Hewasthere atthestartoftheeLearningindustryandhasdevotedhisentirecareertonurtur- ing,shaping,growingand,sometimes,discipliningentiregenerationsoflearning professionals who seized on an approach to development that Michael helped to create. Michael Allen’s Guide to e-Learning is a must read for anyone (ANYONE) whoaspirestocreatemeaningful,measurableandimpactfule-learning.” —LARRYISRAELITE “Being in the industry for many years, seeing the constant flux of change, it is refreshing to see professionals that remain adamant on certain qualities and still recognize the difference communicating ideas and concepts effectively can make (cid:2) (cid:2) in all these forces pulling the industry in every direction. As Michael recognizes, “learning begins by drawing the learner’s attention. A meaningful task challenge takes the place of traditional learning objectives”. Indeed, creativity and the abil- ity to write content that is meaningful, motivational, and memorable at the same time,howeveressentialskills,arenottobetakenforgranted.Iamre-assuredthat wedoenterthenextagestillwithafewgreatprofessionalstoholdasbeaconsof qualityandtrueessenceinthisconstantchanging.” —CHRISTOPHERPAPPAS,MBA,MED Founder&OwneroftheeLearningIndustryNetwork “Michael Allen, one of the ‘e-learning elite,’ has crafted a second edition that is more relevant and practical than ever. His ‘Seven Magic Keys to Motivational eLearning’ are worth the price of the book alone! This book is sure to be your go-toguideforeverything‘e.’” —ELAINEBIECH AuthorTrainingandDevelopmentforDummiesand101Ways toMakeLearningActiveBeyondtheClassroomEditorATD Handbook (cid:2) TrimSize:7inx9.25in Allen046325 fspre.tex V1-08/31/2016 7:37pm Pageiii (cid:2) “Thisisanexcellentexample-filledupdateforthenovicepractitionerortheexpe- riencedonewantingtocatchup–andbrushup.” —DR.JANEBOZARTH Authorof BetterthanBulletPointsandFromAnalysisto EvaluationeLearningCoordinatorforthestateofNC. “MichaelAllennailsit.Thisreworkofclassicisitself,aninstantclassic.Hereminds us that creating meaningful, memorable, and motivational learning experiences is hard but critically important work. He presents tangible, accessible and highly impactfulguidanceforanyonedesigninginstructionandcraftsastunningdefense againstthosewhowanttocreateinstructionby‘takingtheeasywayout.’Hisrec- ommendations, examples and stories are based on rich intellectual knowledge of instructional design and vast experience in the field. If you want a book that will makeyouabetterdesignerofinstructionthereisnootherbook.” —DR.KARLM.KAPP ProfessorofInstructionalTechnology,BloomsburgUniversityAuthorof TheGamificationofLearningandInstruction “Overadecadeafterthefirstedition,MichaelAllendoesitagainwithhissecond (cid:2) (cid:2) edition—bringingpractical,research-inspiredwisdomtoe-learningdesign.Ican dive in anywhere in the book and find nugget after nugget of inspired practical insights.” —WILLTHALHEIMER,PHD PresidentofWork-LearningResearch,Inc “Itwouldbedifficulttofindanyimportanttopicsregardingthee-learningindustry thataren’tcoveredinthisamazingvolume.Itisbothaprimerforthosenewtothe industryandareminderofwhatreallymatterstoanyonewhoisalreadyworking inthisfield.” —JOEGANCI President,eLearningJoe,LLC (cid:2) TrimSize:7inx9.25in Allen046325 fspre.tex V1-08/31/2016 7:37pm Pageiv (cid:2) “IfyouonlyreadonebookoneLearningandinstructionaldesign,letthisbeit.Full of updated and practical examples for today’s generation of e-learning designers, you’llwalkawayinspiredandmoreknowledgeablethanbefore.” —CAMMYBEAN VPofLearningDesignatKineo Authorof TheAccidentalInstructionalDesigner:Learning DesignfortheDigitalAge “When Michael Allen talks, I want to listen! While the book covers many of the basicsthatanewpractitionerwouldneed,Dr.Allenalsouseshumortochallenge even experienced practitioners so that we don’t slip into bad habits or adopt hot trendsjustbecausethey’rehot.Hehelpsusstaythecourse.” —DIANEELKINS Founder,ArtisanE-Learning “I often close my critique of a student’s work with the question “Are you having fun?” I often close my email with the axiom ‘Instructional Design is Fun!’ and Michael Allen provides a way for those assigned to design e-learning to have fun creating learning experiences that will help their learners have fun as they (cid:2) (cid:2) acquire the skills being taught. As he notes e-learning has become pervasive but, as he also correctly observes, way too much of this flood of online instruction is boring, ineffective, inefficient, and expensive because it wastes the student’s time and does not accomplish the goals of the organization providing the training. Michael’s Guide to e-Learning is a very pragmatic approach that attempts to provide a simple way to design instruction that is meaningful, motivating and motivational while painlessly implementing the best that research has to say about effective, efficient and engaging instruction. This guide is a must read for everyone who is tasked to design e-learning whether trained instructional designersordesigners-by-assignment.You’llbegladyoudid.Keepsmiling!” —DAVIDMERRILL (cid:2) TrimSize:7inx9.25in Allen046325 fspre.tex V1-08/31/2016 7:37pm Pagev (cid:2) Michael Allen’s Guide to -Learning e (cid:2) (cid:2) (cid:2) TrimSize:7inx9.25in Allen046325 fspre.tex V1-08/31/2016 7:37pm Pagevi (cid:2) (cid:2) (cid:2) (cid:2) TrimSize:7inx9.25in Allen046325 fspre.tex V1-08/31/2016 7:37pm Pagevii (cid:2) Michael Allen’s Guide to -Learning e SECOND EDITION Building Interactive, Fun, and Effective Learning Programs for Any Company (cid:2) (cid:2) Michael W. 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