MEPCO SCHLENK ENGINEERING COLLEGE, SIVAKASI (AUTONOMOUS) AFFILIATED TO ANNA UNIVERSITY, CHENNAI 600 025 REGULATIONS: MEPCO - R2015 (FULL TIME) (CHOICE BASED CREDIT SYSTEM) MASTER OF BUSINESS ADMINISTRATION (MBA) Department Vision To render service to global business by way of producing excellent professional managers Department Mission To build competent and disciplined Professional Managers through knowledge sharing, wisdom and common sense Program Educational Objectives (PEO) 1. The program provides the participants with adequate skill, knowledge and confidence to seek positions (as well as growth) in organisations and excels in nurturing the spirit of entrepreneurship 2. The program inculcates the participants with a positive attitude toward work and life thereby resulting in personal and professional growth. 3. The program interfaces with Industry through their professional managers specialised in Manufacturing, Marketing, Finance, Human resources and System 4. The program broadens the mind of the participants to ensure that their contributions to the society are ethical, value based and environment friendly 28 Program Outcomes (PO) After completion of the MBA program, students will have: a. an ability to apply the knowledge of principles of management b. an ability to solve issues related to accounting and finance c. an ability to resolve issues in managing behaviour at work d. an ability to systematically collect data, analyse and offer suggestions e. an ability to have the updated information on environments affecting businesses f. an ability to conceptualize functions such as Manufacturing, Marketing, Finance, Human resources and Systems g. an ability to communicate effectively h. an ability to point out the current developments in business and technology i. an ability to express opinions on global businesses j. an ability to engage in lifelong learning k. an ability to overcome unethical issues in managing organizations CURRICULUM (I TO IV SEMESTER) The M.B.A Program aims at: a. Improving Conceptual, Technical and Human skills of the participant. b. Improving Risk taking ability, Leadership skills and Confidence level of the participant. c. Exposing the participants to new horizons of Business experience. The first year of the Program emphasises learning Socio, economic, political and industrial models, Second year is more specific to learning nuances in business. 29 I Semester Cours End Course Credit Intern S.N. e Type Course Title Semest Total Code s al er Core Management 1 15BA101 3 50 50 100 Course Principles Core 2 15BA102 Business Statistics 4 50 50 100 Course Core Business 3 15BA103 4 50 50 100 Course Economics Core Organisational 4 15BA104 3 50 50 100 Course Behaviour Core Business 5 Course 15BA105 Accounting 4 50 50 100 Principles Core 6 15BA106 Business Law 3 50 50 100 Course Semin Seminar on 7 ar 15BA151 Executive 1 100 100 Course Communication * Introduction to Lab 8 15BA152 Business software 2 100 100 Course (Lab) * Viva- Comprehensive 9 15BA153 1 100 100 Voce viva – voce Total 25 900 * Internal Evaluation only II Semester Course Course End S.N. Course Title Credits Internal Total Type Code Semester Production and Core 1 15BA201 Operations 4 50 50 100 Course Management Core Financial 2 15BA202 3 50 50 100 Course Management Core Marketing 3 15BA203 4 50 50 100 Course Management Human Core 4 15BA204 Resource 3 50 50 100 Course Management 30 Management Core 5 15BA205 Information 3 50 50 100 Course System Core Operations 6 15BA206 4 50 50 100 Course Research Seminar on Seminar 7 15BA251 Business 1 100 100 Course Environment * Research Lab 8 15BA252 Methodology 2 100 100 Course (Lab) * Viva- Comprehensive 9 15BA253 1 100 100 Voce viva – voce Total 25 900 Data Analysis Value using 10 Added 15BAV01 0 100 0 Microsoft course Excel (Lab) * Internal Evaluation Only III Semester Course Course End S.N. Course Title Credits Internal Total Type Code Semester Summer internship / 1 Project 15BA351 Project (for a 2 100 100 period of 4 weeks) Core 2 Elective 3 50 50 100 Elective Core 3 Elective 3 50 50 100 Elective Core 4 Elective 3 50 50 100 Elective Core 5 Elective 3 50 50 100 Elective Open 6 Elective 3 50 50 100 Elective Open 7 Elective 3 50 50 100 Elective Seminar Seminar on 8 15BA352 1 100 100 Course Quality 31 Management * Lab Sales Training 9 15BA353 2 100 100 Course Lab * Viva- Comprehensive 10 15BA354 1 100 100 Voce viva-voce Total 24 1000 * Internal Evaluation Only IV Semester S. Course Course End Course Title Credits Internal Total N. Type Code Semester Project Work (cum viva-voce) 1 Project 15BA451 4 100 100 200 (for a period of 8 weeks) Core Strategic 2 15BA401 3 50 50 100 Course Management Open International 3 15BAP01 3 50 50 100 Elective Business Open 4 15BAP02 Entrepreneurship 4 50 50 100 Elective Seminar on Seminar 5 15BA452 Managing 1 100 100 Course Customers * Allied Elective/ 6 1 100 100 Mini Project Allied Elective/ 7 Self- 2 100 100 Study Course Viva- Comprehensive 8 15BA453 1 100 100 Voce viva-voce Total 19 900 Overall 93 3700 Value 9 Added 15BAV02 Tally 1 100 0 course * Internal Evaluation Only Total No. of Credits: 93 32 List of Electives I. Operations Management Course Course End S.N. Course Title Credits Internal Total Type Code Semester Core Supply Chain 1 15BAC01 3 50 50 100 Elective Management Services Open 2 15BAP03 operations 3 50 50 100 Elective Management Open Operations 3 15BAP04 3 50 50 100 Elective Strategy Product Open 4 15BAP05 innovation and 3 50 50 100 Elective design Open 5 15BAP06 Reengineering 3 50 50 100 Elective Open Technology 6 15BAP07 3 50 50 100 Elective Management II. Finance Security Core Analysis and 1 15BAC02 3 50 50 100 Elective Portfolio Management Merchant Core Banking and 2 15BAC03 3 50 50 100 Elective Financial Services Core Microfinance 3 15BAC04 3 50 50 100 Elective and Credit International Core Trade 4 15BAC05 3 50 50 100 Elective Documentation and finance Core 5 15BAC06 Derivatives 3 50 50 100 Elective Open Banking and 6 15BAP08 3 50 50 100 Elective Insurance III. Marketing Core Integrated 1 Elective 15BAC07 Marketing 3 50 50 100 Communication Open Consumer 2 15BAP09 3 50 50 100 Elective Behaviour Core Online 3 15BAC08 3 50 50 100 Elective Marketing Core Retailing 4 15BAC09 3 50 50 100 Elective Management 33 Open Sales 5 15BAP10 3 50 50 100 Elective Management Open Marketing 6 15BAP11 3 50 50 100 Elective Research IV. Human Resources Open Labour 1 15BAP12 3 50 50 100 Elective legislations Core Training and 2 15BAC10 3 50 50 100 Elective Development Organisation Core 3 15BAC11 Development & 3 50 50 100 Elective Change Core Compensation 4 15BAC12 3 50 50 100 Elective Management Open Industrial 5 15BAP13 3 50 50 100 Elective Relations Negotiation Open 6 15BAP14 and Conflict 3 50 50 100 Elective Management V. Information System Open 1 15BAP15 Data Mining 3 50 50 100 Elective Database Open 2 15BAP16 Management 3 50 50 100 Elective System Security and Open control of 3 15BAP17 3 50 50 100 Elective information System E-Commerce: Open Business 4 15BAP18 3 50 50 100 Elective Models and Technology VI. General Management Core Balanced 1 15BAC13 3 50 50 100 Elective Scorecard Open Project 2 15BAP19 3 50 50 100 Elective Management Core Corporate 3 15BAC14 3 50 50 100 Elective Governance Open Business 4 15BAP20 3 50 50 100 Elective Ethics VII. Allied Electives – only for Students of other Programs Course Course End S.N. Course Title Credits Internal Total Type Code Semester 34 Allied Essentials of 1 15BAA01 3 50 50 100 Elective Finance Allied Essentials of 2 15BAA02 3 50 50 100 Elective Marketing Essentials of Allied Human 3 15BAA03 3 50 50 100 Elective Resources Management For UG Programs Internal : 40 marks and External : 60 Marks VIII. Self Study (SS) Course Course Course End S.N. Course Title Credits Internal Total Type Code Semester Self- Virtual 1 15BA601 1 100 100 study Marketing * Self- Mergers and 2 15BA602 1 100 100 study Acquisitions * Self- Organization 3 15BA603 1 100 100 study Theory * Self- Knowledge 4 15BA604 1 100 100 study Management * * Internal Evaluation Only IX. Mini Project Course Course End S.N. Course Title Credits Internal Total Type Code Semester Mini 1 15BA454 Mini Project * 1 100 100 Project * Internal Evaluation Only 35 I SEMESTER L T P C 15BA101 MANAGEMENT PRINCIPLES 3 0 0 3 COURSE OBJECTIVES:  To understand the basic concepts of Management  To understand different organizations and the ways to manage them (organizations and Management)  To understand the various levels of Management  To know what does a manager do (planning, organizing, staffing, leading, controlling)  To know the skills and competencies of a manager  To understand how the values and styles that a manager/management hold can impact an organization. COURSE OUTCOMES: The Student will have the ability to:  Identify the differences among various Organisations  Know the different skills required for managers  Know the effective ways of planning, organising, coordinating and controlling of any organization  Understand and apply leadership and motivation theories  Take decisions based on ethics UNIT I Introduction 9 Management: Science, Theory, and Practice- Evolution of Management Thought, Various approaches to the Management Process, Functions of Managers, Management and Society: The External Environment, Social Responsibility and Ethics - Technological, Ecological Environment, Social Responsibility and Ethics in Managing, Global, Comparative, and Quality Management- Country Alliances and Economic Blocs, Porter’s Competitive Advantage of Nations. 36 UNIT II Planning 9 Essentials of Planning and Managing by Objectives – Types and Steps in Planning, Objectives, MBO, Strategies, Policies, and Planning Premises - Strategic Planning Process, TOWS Matrix, Blue Ocean Strategy, Portfolio Matrix, Porter’s Industry Analysis model, Decision Making - Heuristics in Decision Making, Evaluation and selection of Alternatives. UNIT III Organizing 9 The Nature of Organizing, Entrepreneuring, and Reengineering - Formal and Informal Organization, Organizational Division, Organizational Levels and the Span of Management, Structure and Process of Organizing, Organization Structure: Departmentation, Matrix Organization, SBU, Line/Staff Authority, Empowerment, and Decentralization-Empowerment, Line/Staff Concepts and Functional Authority, Decentralization and Delegation of Authority, Effective Organizing and Organization Culture- Organizational flexibility, Avoiding Conflict. UNIT IV Staffing 9 Human Resource Management and Selection - Staffing, Systems Approach to HRM, Systems Approach to Selection, Job Design, Selection Process, Performance Appraisal and Career Strategy - Choosing Appraisal Criteria, Team Evaluation Approach, Rewards and Stress of Managing, Managing Change through Manager and Organization Development- Approaches to Manager Development, Organizational Conflict, Organization Development. UNIT V Leading and Controlling 9 Human Factors and Motivation – Theories on motivation Job Enrichment, A Systems and Contingency approach to Motivation, Leadership -Ingredients of Leadership, Leadership Behaviour and Styles, Different approaches to Leadership, Committees, Teams, and Group Decision Making- Nature, Uses, Limitation, Communication - Communication Process, Effective communication, The System and Process of Controlling – Control process, Control of Overall 37