SCHOOL OF MANAGEMENT AND BUSINESS STUDIES MAHATMA GANDHI UNIVERSITY MASTER OF BUSINESS ADMINISTRATION(C & S) SYLLBUS (2012 Admission Onwards) 1 SCHOOL OF MANAGEMENT AND BUSINESS STUDIES MBA(C&S) SYLLABUS (2012 Admission onwards) SCHEME FIRST SEMESTER Course Number Internal External Total Code Title of Evaluation Evaluation Marks Credits Marks Marks MBA1C01 PRINCIPLES OF 2 50 50 100 MANAGEMENT MBA1C02 ORGANISATIONAL 2 50 50 100 BEHAVIOUR MBA1C03 ECONOMICS FOR 2 50 50 100 BUSINESS MBA1C04 MANAGERIAL 2 50 50 100 COMMUNICATION MBA1C05 ACCOUNTING FOR 3 50 50 100 MANAGERS MBA1C06 QUANTITATIVE METHODS 3 50 50 100 FOR MANAGEMENT MBA1C07 COMPUTER 2 50 50 100 APPLICATIONS IN BUSINESS MBA1C08 ENVIRONMENTAL 2 50 50 100 MANAGEMENT MBA1C09 COMPREHENSIVE VIVA -I 2 100 -- 100 TOTAL 20 500 400 900 SECOND SEMESTER Course Number Internal External Total No Title of Evaluation Evaluation Marks Credits Marks Marks MBA2C01 HUMAN RESOURCES 2 50 50 100 MANAGMENT MBA2C02 FINANCIAL MANAGMENT 2 50 50 100 MBA2C03 MARKETING 2 50 50 100 MANAGMENT MBA2C04 MANAGEMENT 2 50 50 100 INFORMATION SYSTEM MBA2C05 OPEREATIONS 3 50 50 100 MANAGMEMENT MBA2C06 OPERATIONS RESEARCH 3 50 50 100 2 MBA2C07 LEGAL ENVIRONMENT OF 2 50 50 100 BUSINESS MBA2C08 ENTERPRENERSHIP 2 50 50 100 DEVELOPMENT MBA2C09 COMPREHENSIVE VIVA - II 2 -- 100 100 TOTAL 20 400 500 900 THIRD SEMESTER Course Numb Internal External Total No Title er of Evaluation Evaluation Marks Credit Marks Marks s MBA3C01 RESEARCH METHODOLOGY 2 50 50 100 MBA3C02 PROJECT MANAGMENT 2 50 50 100 MBA3E01 ELECTIVE 1( MAJOR) 3 50 50 100 MBA3E02 ELECTIVE 2( MAJOR) 3 50 50 100 MBA3E03 ELECTIVE 3( MAJOR) 3 50 50 100 MBA3E04 ELECTIVE 4( MAJOR) 3 50 50 100 MBA3E05 ELECTIVE 5( MINOR) 3 50 50 100 MBA3E06 ELECTIVE 6( MINOR) 3 50 50 100 MBA3C03 ORGANIZATION CENTERED 3 100 ---- 100 STUDY MBA3C04 COMPREHENSIVE VIVA - III 2 100 ---- 100 TOTAL 27 600 400 1000 FOURTH SEMESTER Course Number Internal External Total No Title of Evaluation Evaluation Marks Credits Marks Marks MBA4C01 STRATEGIC MANAGMENT 2 50 50 100 MBA4E01 ELECTIVE 7( MAJOR) 3 50 50 100 MBA4E02 ELECTIVE 8( MAJOR) 3 50 50 100 MBA4E03 ELECTIVE 9( MAJOR) 3 50 50 100 MBA4E04 ELECTIVE 10( MINOR) 3 50 50 100 MBA4C02 PROBLEM CENTERED 3 --- 100 100 PROJECT WORK MBA4C03 COMPREHENSIVE VIVA -IV 2 -- 100 100 TOTAL 29 400 500 900 3 Electives I Finance Management MBAF01 Financial Statement Analysis MBAF02 International Financial Management MBAF03 Security Analysis and Portfolio Management MBAF04 Management of Banks and Financial Institutions MBAF05 Management of Financial Services MBAF06 Financial Derivatives and Risk Management MBAF07 Working Capital Management MBAF08 Management Control System MBAF09 Strategic Financial Management MBAF10 Corporate Tax Planning MBAF11 Insurance Management MBAF12 Financial Econometrics II Human Resources Management MBAH01 Counseling Skills for Managers MBAH02 Human Resources Planning MBAH03 Global Human Resources Management MBAH04 Industrial Relations MBAH05 Managing Organizational Change and Development MBAH06 Managing Interpersonal and Group Process MBAH07 Participative Management MBAH08 Performance Management MBAH09 Reward Management MBAH10 Strategic HRM MBAH11 Team Building in Organizations MBAH12 Training and Development III Marketing Management MBAM01 Marketing Research MBAM02 Consumer Behavior MBAM03 Sales and Distribution Management MBAM04 Retail Management MBAM05 Product and Brand Management MBAM06 Industrial Marketing MBAM07 Service Management MBAM08 Strategic Marketing MBAM09 International Marketing 4 MBAM10 Advertisement Management MBAM11 Rural Marketing MBAM12 Internet Marketing IV Information Technology Management MBAI01 Database Management System MBAI02 Data Analytics and Business Intelligence MBAI03 Planning & Implementation of IT Strategies MBAI04 Internet Programming for E-Business MBAI05 Software Project Management MBAI06 Software Quality Assurance MBAI07 Enterprise Resources Planning MBAI08 Grid and Cloud Computing Applications in Business MBAI09 IT Enabled Customer Relationship Management MBAI10 Logistics and Supply Chain Management MBAI11 Mobile Commerce MBAI12 IT Policies and Cybercrime 5 DETAILED SYLLABUS MBA1C01 PRINCIPLES OF MANAGEMENT Objective: To familiarize the students with the fundamental concepts, theory, practice and principles of Management Unit-I Management: Nature and Significance- Evolution of Management – Management thoughts- Early and Modern Unit-II Functions of Management: Planning-types of planning-strategies and policies-Formulation- Long-term and short term-Evaluation of plans Unit-III Organizing: Concepts-Centralized and decentralized organizational structure-other elements of organizing-cases Unit-IV Perception and Learning: Basic Concepts and theories-Motivation: Theories of Motivation- Leadership: styles, different styles-Stress: Sources, Consequences, Stress Management Unit-V Group Behaviour: Stages of group development-Team, types, Conflict-Process, stages- Management of Conflict. Negotiation – Process. Power- bases of power. Organizational politics- organizational change and development – Basic Concepts. Reference 1. George R. Terry and Stephen G. Franklin . Principles of Management , All India Book Seller, New Delhi, 2006. 2. P C Tripathi, P N Reddy , Principles of Management, Tata Mc Graw Hill Education Private Limited, New Delhi, 2010. 3. Weirich & Koontz, Management - A Global perspective, McGraw Hill, 2008. 6 MBA102 ORGANISATIONAL BEHAVIOUR Objective: The objective of the course is to equip students with as essential knowledge base on the behavioral dynamics of organizations with necessary models, tools and techniques to gather and apply knowledge in individual and group behavior and to develop the basic inter-personal skills for being an effective manager in the industry. Unit-I Introduction to the concept and relevance of OB in modern Management; Individual Behavior: Personality, Values, Attitudes, Perception, Attribution and Learning; Theories of Personality, Perception and Learning; Application of various instruments for measuring Individual Behaviors. Unit-II Motivation; Theories of Motivation; Application of Motivation in work place; QWL, Job Enlargement, Job Enrichment, Job Rotation, Job re-engineering; Motivation, Job Satisfaction and Morale, tools for measuring Motivation. Unit-III Leadership; Leader vs. Manager, Leadership Styles, Concepts and Theories- Trait, Behavioral and Situational; Transactional and Transformational Leaderships; Leadership Effectiveness; Tools for measuring Leadership; Power; Sources of Power. Unit-IV Group Behavior; Group Formation and Development; Group Dynamics; Team Building Structure of Groups; Group Efficiency; Group Norms; Cohesiveness; Group Effectiveness; Group Decision Techniques; Application of Fundamental Interpersonal Orientation (FIRO-B); Kinesics-Body Language. Unit-V Organizing Culture; Concept, Creating and Sustaining Culture; Organizational Change; Resistance to Change; Managing Change; Work Stress; Sources and Consequences; Organizational Role Stress; Emotional Intelligence & EQ; Conflict; T.A & Johari Window; Organizational Development. Reference 1. Fred Luthans, Organisational Behaviour, New York, McGraw Hill, 2011. 2. A.F. Stoner and Charles Wenkel, Management, Prentice Hall of India, New Delhi, 2010 3. Stephen P. Robins, Organisational Behaviour, Pearson Education, 2011 4. Uday Pareek and Sushama Khanna, Understanding Organisational Behaviour, Oxford University, New Delhi, 2011 5. David Keith, Human Behaviour at Work, McGraw Hills, 2002 6. Danial C. Fieldman and Hugh Arnold, Managing Individual and Group Behaviour in Organization, McGraw Hills, 2010 7. Edwin Gerlof, Organisation Theory and Design, McGraw Hills, 2011 8. Porter LW, Lawler EE & Hackman R, Organisational Behaviour, McGraw Hills, 1988 9. Subha Rao P. , Organisational Behavior, Himalya Publishing House, Mumbai, 2010 10. Robrt Kreitener and Angelo Kinieki, Organisational Behavior, Tata McGraw Hill, New Delhi, 2008 7 MBA1C03 ECONOMICS FOR BUSINESS Objective: To impart basic knowledge of the concepts and tools of economic analysis as relevant for managerial decision making and to provide an understanding of the aggregate economic system within which a firm operates. Unit-I General Foundations of Managerial Economics: Circular flow of activity, Nature and scope of managerial economics - fundamental concept - basic technique of managerial decision-making - application of economic theories in decision making. Nature of the firm - Forms of organizations - Objectives of firms. Unit-II Demand analysis and estimation - meaning of demand - determinants of demand - types of demand - individual, market and firm demand, Elasticity measures and business decision making, law of demand - elasticity of demand - demand forecasting - methods of forecasting demand - essentials of good forecasting. Unit-III Production Analysis - production function - laws of production – economics and diseconomics of scale -laws of returns and business decision. Cost Analysis - Various concepts of cost - cost output relationship - Application of marginal costing in business decisions - cost control and cost reduction. Unit-IV Pricing - theory of price – determination – price determination under perfect competition – under monopoly - under monopolistic competition – under oligopoly – pricing policies and practices – pricing of a new product. The firm in theory and practice – economic theory of the firm – the behavioral theory of the firm - managerial theories of the firm – profit concepts & analysis Unit -V National Income Analysis: National Income Concepts, National Income Accounting, Determination, Macro Economic Problems, Unemployment, Inflation, stagflation, Macro Economic Policies, Macro Economic Planning. Indian Economy an overview: Pre-colonial, colonial and post-colonial, globalization and emerging India, Global recession and Indian Economy. Books for Study 1. Nick Wilkinson, Managerial Economics – A problem Solving Approach 2. Brain Snowdon, A modern guide to Macro Economics 3. Raddar Datt and K.P.M Sundharam, India Economy 4. Gupta G.S , Managerial Economics 5. Varshnavy and Maheashwary, Managerial Economics 8 Reference 1. D.N Dwivedi , Managerial Economics 2. Lija J Truett and Dale B Truett ,Managerial Economics 3. Dominick Salvatore, Managerial Economics 4. Mote Paul & Gupta. Managerial Economics 5. Chopra. O P, Managerial Economics 6. Adhikary. M, Business Economics 7. Mankar and Dinakar , Business Economics 9 MBA1C04 MANAGERIAL COMMUNICATION Objective: To equip the students with the necessary skill and techniques of communication to make them successful in organizational performance. The course also aims to sharpen the oral, written and interpersonal communication skills of the students Unit-I Principles of communication-Types of communication-Methods and media of communication- Process of communication -Barriers to communication- Strategies for improving communication effectiveness Unit-II Organizational Communication-Principles of effective organizational communication - Causes of poor organizational communication - Types of organizational communication- Grapevine communication-Communication for inter personal influences - Effective leadership communication - Cross culture communication Unit-III Verbal and non verbal communication in business -Public speaking skills- Business presentations - Role of audio visual aids and computers in oral presentations- Interviewing- Art of negotiation- Listening skills - Mannerisms -Body language Unit-IV Written communication- Structures and methods of written communication -Writing process- Letter for different kinds of situations – Enquiries-Customers’ complaints-Collection letters - Sales promotion letters.-Memoranda- Directives and instructions- Notices -Reports-Memos - Agenda - Proposals -Minutes -Professional papers -Agreement documents -Press releases - Preparation of resumes Unit-V Conducting meetings-Procedure – Preparing agenda, minutes and resolutions-Conducting seminars and conferences- Group discussion-Drafting speech -Report writing - Structure of reports - Long & short reports -Formal & Informal reports -Technical Reports- Norms for including Exhibits & Appendices. Books for Study 1. Mary Ellen Guffey, Business Communication: Process and Product, 5e, South- Western Thomson Publishing, Mason, OH, 2005 2. Namita Gopal, Business Communication, New Age International Publishers, New Delhi, 2009 Reference 1. Penrose and Rasberry, Business Communication for Managers: An advanced approach, 5e, South-Western College Pub, 2007 2. Asha Kaul, Business Communication, Prentice Hall of India, New Delhi, 2007 3. Harvard Business Essentials: Business Communication, Harvard Business School Publishing, 2003. 4. M.K. Sehgal & V. Khetrapal - Business Communication, Excel Books. 5. Rajendra Pal - Business Communication , Sultanchand & Sons Publication. 6. P.D. Chaturvedi – Busines Communication , Pearson Education, 1st Edition 2006. 10