A01_GRIC3361_07_SE_PREL.qxd 1/20/09 11:21 AM Page i Why Do You Need This New Edition? The Seventh Edition of Mastering Public Speaking places greater emphasis on the practical application of theory and concepts. Following suggestions from reviewers and editors, the authors have updated examples, websites, and references to technology. A cleaner, more streamlined design presents content in a more ucsuhseagrng-gefrseitesi noindn lsly/a snsttrgyaulteea.gg Wiee,si ta,h nt hdseu w batiutlehth daoe rglse rtheiaaotvneesr pinnruo tmvhideboeedrry o asf e sbctrutoilolnengtsee, drw flioitschtus sof on application to help students become more effective speakers. Key updates include: ●● STchlhaoesr sttroeorpo timch ao nef ncthcivoeilu iptryra eignve iops uuasb cleiocdm sitpimoenua, kntihintiygs oeisfd irinetitosrponed pcurtcofuevldi,d aeintst e Can htmiavpoet releer a f2orn,c ueanrssed.d a dni secsussasyio onn o tfh ceo cnitveilnt. ● Fewer features and a cleaner layout facilitate student learning. ●●● MNpUernepoogwdrveiain d etbeeexusda slm altecurotepdev leedienns rcl,ati lsssugt pesdw e eaioetdnhfc d eihmn l ne eaCecxnhtwcryaeo pbrncpotuiectnls lre,rt ee7tae,smn edodpa f sfroseucprrhmaien rseymgo c esuahxtrreuaicesdmes esa p,anr elidteds asi ntr taehfcrbvleouia medmswee owd sos, h ttfa h icccnrhuhod rau trapoegct nhealetodr a iuencrtnomf ot.nhirtcmee snabetto.aioorcnkh to available about these often-used research tools. ● Sample APA and MLA bibliographic references have been updated. ●● ”aCEcrxcitpuiclroaarlc intyh gai nnOkdinn ldgini resek”ci ltsl sisd,t euinbdtareornsdt suin ct oeed aa c inhw eCcahhlatahpp ttoeefrr hh1ea, lvpaerf eub l reIeneitnnef rounrpecdet adint eafodnr dma nmadto iocrhnee. fcuklleyd i llfuosrtrated ● i”nP rsaucbtisceeq Cureitniqt uceh”a patcetirvsi.ties have been updated and moved to the first end-of-chapter exercise to better focus students on this important skill. ● New photographs throughout the book add visual interest and illustrate topics discussed in the text. A01_GRIC3361_07_SE_PREL.qxd 1/20/09 11:21 AM Page ii A01_GRIC3361_07_SE_PREL.qxd 1/20/09 11:21 AM Page iii SEVENTH EDITION Mastering Public Speaking GEORGE L. GRICE Radford University, Professor Emeritus JOHN F. SKINNER San Antonio College Allyn & Bacon Boston • New York • San Francisco Mexico City • Montreal • Toronto • London • Madrid • Munich Paris • Hong Kong • Singapore • Tokyo • Cape Town • Sydney A01_GRIC3361_07_SE_PREL.qxd 1/20/09 11:21 AM Page iv Editor-in-Chief:Karon Bowers Series Editorial Assistant:Susan Brilling Marketing Manager:Suzan Czajkowski Production Editor:Karen Mason Editorial Production Service:Progressive Publishing Alternatives Manufacturing Buyer:JoAnne Sweeney Electronic Composition:Progressive Information Technologies Text Designer:Joyce Weston Photo Researcher:Kate Cebik Cover Designer:Kristina Mose-Libon Copyright © 2010, 2007, 2004, 2001, 1998, 1995, 1993 Pearson Education, Inc., publishing as Allyn &Bacon, 75, Arlington Street, Suite 300, Boston, MA 02116 All rights reserved. Manufactured in the United States of America. No part of the material protected by this copyright notice may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission of the copyright owner. To obtain permission(s) to use material from this work, please submit a written request to Pearson Higher Education, Rights and Contracts Department, 501 Boylston Street, Suite 900, Boston, MA 02116, or fax your request to 617-671-3447. Credits appear on page 413, which constitues an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Grice, George L. Mastering public speaking / George L. Grice, John F. Skinner. — 7th ed. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-205-59336-1 (alk. paper) ISBN-10: 0-205-59336-4 (alk. paper) 1. Public speaking. I. Skinner, John F. II. Title. PN4129.15.G75 2010 808.5'1—dc22 2008050238 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1—WEB—14 13 12 11 10 09 Allyn & Bacon is an imprint of ISBN-10: 0-205-59336-4 www.pearsonhighered.com ISBN-13: 978-0-205-59336-1 A01_GRIC3361_07_SE_PREL.qxd 1/20/09 11:21 AM Page v To Wrenn,Evelyn,Carol,and Leanne To Suzanne,Drew,and Devin; Beverley,G.W.,Rick,Randy, and the memory of my grandmother, Gertrude Viola Wallace and To the memory of Robert C.Jeffrey, our teacher and friend A01_GRIC3361_07_SE_PREL.qxd 1/20/09 11:21 AM Page vi A01_GRIC3361_07_SE_PREL.qxd 1/20/09 11:21 AM Page vii Brief Contents 1. An Introduction to Public Speaking 1 2. The Ethics of Public Speaking 16 3. Speaking Confidently 32 4. Responding to Speeches 52 5. Analyzing Your Audience 74 6. Selecting Your Speech Topic 94 7. Researching Your Topic 112 8. Supporting Your Speech 132 9. Organizing the Body of Your Speech 154 10. Introducing and Concluding Your Speech 172 11. Outlining Your Speech 188 12. Wording Your Speech 206 13. Delivering Your Speech 224 14. Using Presentational Aids 242 15. Speaking to Inform 260 16. The Strategy of Persuasion 280 17. The Structure of Persuasion 298 18. Speaking on Special Occasions 324 19. Speaking in and as a Group 338 Appendix: Sample Speeches 357 vii A01_GRIC3361_07_SE_PREL.qxd 1/20/09 11:21 AM Page viii A01_GRIC3361_07_SE_PREL.qxd 1/20/09 11:21 AM Page ix Contents Preface to the Student xxiii Preface to the Instructor xxiv Chapter 1 An Introduction to Public Speaking 1 Why Study Public Speaking? 2 Personal Benefits 2 Professional Benefits 3 Public Benefits 3 Definitions of Communication 4 Levels of Communication 6 Intrapersonal Communication 7 Interpersonal Communication 7 Group Communication 7 Public Communication 8 Mass Communication 8 Elements of Communication 9 Speaker 10 Message 10 Listener 10 Feedback 10 Channel 11 Environment 11 Noise 12 The Public Speaker as Critical Thinker 12 ■ Theory into Practice: Thinking about Speaking 14 Summary 14 Exercises 15