exploring today’s touch therapies CHOOSE BOARD CERTIFIED. What’s Your Specialty? pg. 28 ISSUE 257 • OCTOBER 2017 massagemag.com ANNUAL SELF-CARE ISSUE Make $10 $30 - More From Holiday Every Session Retail & Gift Guide Page 54 EXPERT ROUNDTABLE: What Massage Experts Can Teach Us About Self-Care Discover How You You Too Can Get Embrace the 8 Secrets of Sleep Can Feel Better While Out of Pain Quickly Parasites that Want (That Have Nothing to Giving Massage with Taping to Rule Your Life Do with Your Pillow) Research: Massage Results in Greater Inactive Alertness in People with Severe Disabilities | October 2017 Issue 257 Contents 42 36 46 20 Cover Story You Too Can Get Out of Pain Quickly with Taping 36Many massage therapists’ careers are cut short due Expert Roundtable: What Massage Experts to the repetitive physical stressors associated with Can Teach Us About Self-Care their work. This course can be corrected through simple awareness, changing body positioning or using kinesiology Self-care is essential, but it doesn’t need to feel like tape. work. Plenty of self-care techniques can be fun, inspiring by Stacey Thomas, L.M.T., S.F.M.A., F.M.S., N.K.T., C.F.-L2. and surprisingly simple. In this article, several massage educators and therapists discuss what they do—habits Embrace the Parasites that Want to Rule Your Life including napping, self-massage and firearms practice—to feel happy, relaxed and ready to tackle each day as a massage 42Parasitic movement is a very useful way to think professional. about something that happens to all of us all the time: the contraction of any muscles that we don’t actually need to Read “If You Don’t Practice Good Nutrition, You Might Age Poorly,” by Dee McCaffrey, at massagemag.com/goodnutrition. complete an action. by David Lobenstine, L.M.T. Help your clients learn to recognize parasitic tension in their own bodies, in “When The Massage Client is the Host: Parasitic Tension on the Table,” by David M. Lobenstine, L.M.T., at massagemag.com/clienthost. Body Mechanics: Discover How You Can Feel Better While Giving Massage 46Longevity depends on training oneself to the fluidity generated by excellent body mechanics—and a multitude of gifts are received through this practice. by Linda Derick 2 MASSAGE Magazine | October 2017 | massagemag.com | October 2017 Issue 257 REGULAR FEATURES 24 24 THE MASSAGE MAGAZINE LIST: The Top 5 Ways to Be More Creative by Eric Maisel, Ph.D. 26 PRACTICE BUILDING Make $10, $20 or $30 More From Every Session. by Linda Beach Read “5 Proven Techniques to Change Your Money Mindset,” by Linda Beach, at massagemag.com/changemoneymindset. 60 SPA SUCCESS The Spa Day as Self-Care. by Allison Payne 68 LIVING IN BALANCE Can You Really Trust Your Heart? Read This Before You Decide by Suzanne Scurlock-Durana What’s Your Specialty Suzanne Scurlock-Durana’s exploration of the heart continues 40The National Certification Board for Therapeutic on massagemag.com with “Listen to Your Heart, Part Two Massage & Bodywork and American College of “Feeding the Deep Heart” and “Listen to Your Heart, Part Three: Loving Wholeheartedly.” Healthcare Sciences have partnered to create a Professional Certificate in Holistic Spa Management. 74 RESEARCH REPORTS By NCBTMB Pleasant Touch Prior to Massage Improves Chronic Low Back Pain; Massage Results in Greater Inactive Alertness The 8 Secrets of Sleep (That Have Nothing to Do in People with Severe Disabilities with Your Pillow) Visit massagemag.com/newresearch to read this month’s online Research Exclusive, “Reviewing the Research on 50Sleep is an integral component of self-care, yet it can be Massage for Preterm Infants.” easily overlooked in a culture that prides itself on being alert, active and awake. DEPARTMENTS by Larry Cammarata, Ph.D. 14 To Our Readers 66 Product Focus Self-Care Tools 16 In Our Mailbox 76 Conventions & Events 18 N ews & Current Events 77 Display Ad Directory 32 N ew Products & 78 Educational Resources Services and Development 34 Best Practices 80 M arketplace and Classifieds exploring today’s touch therapies CHOOSE BOARSDp CeWEcpRigahYTI.laFo t4ItyuE’0?sDr . ISSUE 257 • OCTOBER 2017 massagemag.com ANNUAL SELF-CARE ISSUE MMaokree F$1ro0m-$3 0 October cover image: Every Session RetHaoilli &da Gyi ft Michael Zhang – Delight Images/ Guide 64 EXPERT ROUNDTABLE: Page 54 Adobe Stock What Massage Experts Can Teach Us About Self-Care CaDGni siFvceionevgle BMr eHattosewsra WYgoehui le OYuot uwo Tfi toPhoa T iaCnpa Qinnu gGicektl y PatoraE Rsmuitbelersa Y tcoheua rtt h WLeif aent (TD8ho a Swte Hictharev Yteos uNorof PtShillielnoegwp t) o Research: Massage Results in Greater Inactive Alertness in People with Severe Disabilities 3 MASSAGE Magazine | October 2017 | massagemag.com | October 2017 Issue 257 Online Exclusives BOOKMARK massagemag.com Bookmark our Massage News page to keep current on the latest news about the massage profession. massagemag.com/massage-news TECHNIQUE: “The Most Underrated Way to Gain New Sports Massage Clients,” by Vicki Sutherland RESOURCE CENTER Insurance Sponsored by MASSAGE Magazine, this resource center provides helpful information to professional massage therapists to help them make informed decisions with respect to massage liability insurance. massagemag.com/insurance-center CK O HOTO ST MASSAGE e-News BE P O D OSS/A OT H P BUSINESS: “A Massage Therapist’s Guide to Basic Retirement Planning,” by Christina DeBusk 1 “Listen to Your Heart, Part Two 4 “5 Proven Techniques to Change Feeding the Deep Heart” Your Money Mindset” 2 “Listen to Your Heart, Part Three: 5 “Reviewing the Research on Loving Wholeheartedly” Massage for Preterm Infants” Our email newsletters deliver exclusive 3 articles, tips, news and information “When the Client is the Host: directly to your inbox. Parasitic Tension on the Table” Subscribe for free at See these and more at massagemag.com/current-issue massagemag.com/signup 4 MASSAGE Magazine | October 2017 | massagemag.com FAQ s MASSAGE Magazine’s mission is to provide to massage and touch therapists the tools, Q: How do I subscribe? information and resources to help them succeed both in their businesses and their session A: Order online, by mail or by phone. rooms. We give readers the latest news affecting the massage field, in-depth feature articles, Order online at massagemag. educational technique articles, accessible business advice, informative profiles, and inspiring com and click on our subscription stories of how touch promotes well-being on individual and global levels. We connect readers link. Order by mail by submitting a to each other, and to the organizations and manufacturers providing exceptional opportunities subscription card to: and products. We believe healthy touch has the power to create a better world, and that by supporting and educating massage and touch therapists, we are playing a role in that MASSAGE Magazine creation. MASSAGE Magazine is dedicated to ongoing growth and improvement—both in P.O. Box 3002 editorial scope and content, and as a healthy business doing good work in the world. Northbrook, IL 60065-3002. Order toll-free by calling (888) 883-3801. MASSAGE MAGAZINE YOU CAN CONTRIBUTE TO MASSAGE MAGAZINE Q: How much does a Editor in Chief • Share news happening in your community, school, subscription cost? Karen Menehan workplace or association. A: U.S. surface: $14.95/year; $25.95/two [email protected] years or $34.95/three years. Associate Editor • If you are inspired, pleased, angered or intrigued by Hannah Fell anything we publish, express your views by writing a Q: When will my subscription start? [email protected] Letter to the Editor. 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Susan Nevins (904) 567-1554 [email protected] The information in any article is not meant to replace Q: Is Massage Magazine affiliated hands-on training. Readers must ensure they have received with any associations? National Account Execs: adequate training before attempting to apply any technique A: No, it is an independent publication Jennifer Jolly referenced or described in MASSAGE Magazine. and not connected to any association, (904) 395-3394 organization or institution. [email protected] Subscription Services: Please visit Janice Long Q: Can I receive a free sample issue? (904) 567-1541 massagemag.com or call (888) 883-3801 [email protected] A: We are unable to provide complimentary samples. However, Jeff Pruitt (904) 567-1542 you can call (904) 285-6020 to Opinions and endorsements expressed herein are not [email protected] necessarily those of MASSAGE Magazine. Letters to purchase single copies. MASSAGE Magazine or its editors are assumed intended OFFICE for publication in whole or in part and may therefore be Q: I have a question not answered here. Who do I contact? used for such purposes. Letters become property of Advertising Coordinator Rebecca Mabrey MASSAGE Magazine. Reproduction of this publication in A: Please visit massagemag.com (904) 567-1545 whole or part without written permission is prohibited by and click Contact Us at the bottom of [email protected] law. ©2017 by MASSAGE Magazine Inc. All rights reserved. the page. Circulation Manager Canadian subscriptions: Canada Post Agreement Tyler Bell Q: I have an editorial question. Number 7178957. Send address changes and blocks of Founders undeliverable copies to IBC, 7485 Bath Rd., Mississauga, Who do I contact? Robert and Judi Calvert ON L4T 4C1 Canada. A: Please email Karen Menehan at [email protected]. 5 MASSAGE Magazine | October 2017 | massagemag.com To Our Readers Being a massage therapist in the context of hands-on work for clients and presented can be very hard them as techniques for massage therapists to use on work, physically and yourselves. emotionally. Many new These topics include spa therapies, in “The Spa Day as massage therapists dive into their Self-Care” (page 60); relaxation, in “Embrace the Parasites practices without thinking of that Want to Rule Your Life” (page 42); and kinesiotaping, the effects that providing several in “You Too Can Get Out of Pain Quickly with Taping” MENEHAN hhoavuer so onf t mheaisrs oawgen e baochd ideas,y w whiillle (paWge h3a6t) .other techniques do you apply to clients that O BY KELLY oafttheerr j umsat sas afegwe tyheearrasp.ists burn out manidg hgte pt roouvt iodfe pwaainys? fSoorm yeo uo ft om syt afyav eonreitregsi ziendc,l uddeec ompress OT PH Still, we all know there CranioSacral Therapy, assisted stretching, reiki, Swedish are people who have been working in this field for 10, massage, and taking a half-day with a friend to get a facial 20 or more years. They are the massage therapists who at a day spa. understand that a career can be made so much easier—and Now, imagine if every massage therapist booked a long-lasting—by practicing regular, effective self-care. They massage session for him- or herself every week. Then, this understand the need to make themselves and their own body of people would be that much more able to sustain a health paramount. massage career (and you’d all be supporting each other by The adage about putting on your own oxygen mask helping your colleagues maintain full schedules). first is so true for massage therapists. If your own body Wherever you are on your self-care journey, you can is suffering or your heart is not in your job, you simply make the decision to receive at least as much as you give, cannot help your clients feel better. Just as you want your explore the modalities and techniques offered in this clients to feel good (more relaxed, out of pain, stress-free) amazing realm of bodywork, and put yourself first. I hope you should want those things for yourself as well. this issue supports you in feeling great. You can connect This annual Self-Care Issue of MASSAGE Magazine is with me at [email protected]. tailored to help you discover new ways of practicing self- care. In the spirit of supporting you in putting yourself first, for this issue we have taken topics usually discussed Contributors Meet some of the contributors who helped create this month’s MASSAGE Magazine Linda Beach wrote “Make Larry Cammarata, Ph.D., Linda Derick wrote “Body Stacey Thomas wrote “You David M. Lobenstine wrote $10, $20 or $30 More wrote “The 8 Secrets of Mechanics: Discover How Too Can Get Out of Pain “Vanquish the Parasites From Every Session” Sleep (That Have Nothing You Can Feel Better While Quickly with Taping” for that Want to Rule Your for this issue. Linda has to Do with Your Pillow)” Giving Massage” for this this issue. Stacey has been Life” for this issue. David been a massage educator for this issue. Larry offers issue. Linda is a massage a certified sports massage is a massage therapist for more than 25 years, continuing education to therapist and educator therapist since 2005. and continuing education and owned a massage massage therapists and of 30-plus years, and She holds certification provider, with special and esthetic school. Her psychotherapists through is also a certified yoga in Functional Movement focuses on deep tissue company is A Passionate his company, Mindfulness instructor. She directs the Screen, Selective techniques and self-care. Dream Life. She also hosts Travels. He is a licensed Connecticut Center for Functional Movement He owns Full Breath continuing education psychologist and instructor Massage Therapy. Assessment, Neurokinetic Massage in New York, New retreats in exotic locations. of qi gong and tai chi. Therapy and CrossFit Level York. 2, as well as other training and soft tissue modalities. 6 MASSAGE Magazine | October 2017 | massagemag.com In Our Mailbox Gratitude Asian Bodywork Therapy: A program I want to thank you for the beautiful that prepares individuals to provide relief graphics you placed with my article. I feel and improved health and well-being deeply grateful for the opportunity to be a based on Chinese medical principles contributor to MASSAGE Magazine. through one or more of the traditional Kathy Ginn bodywork therapies of Asia. Includes Deerfield, Wisconsin instruction in acupressure, AMMA® Editor’s Note: Kathy Ginn’s articles for Therapy, Chi Nei Tsang, Five Element MASSAGE Magazine include “The Soil Shiatsu, Integrative Eclectic Shiatsu, and The Seeds: Grow a Garden of Regular Japanese Shiatsu, Jin Shin Do®, Bodymind Clientele” (August 2017); “How I Learned Acupressure™ Macrobiotic Shiatsu, Anma to Love Myself—and My Practice” Therapy, Thai massage, Tui na, Zen (September 2017); and “Create and Shiatsu, Qigong, Okazaki® Restorative Atmosphere of Safety and Trust” (Aug. Massage, principles of Western and 17, 2017, massagemag.com). Chinese medicine, patient counseling and observation, practice management, Concerns About Asian applicable regulations, and professional Bodywork Article standards and ethics. Your well-intentioned article, professional training required to become “Asian Bodywork: Health as a State certified practitioners of the AOBTA. Massage Therapy/Therapeutic Massage: of Balance” (massagemag.com) is To refer to Asian bodywork A program that prepares individuals marred by inaccuracies and common therapy as massage is both inaccurate to provide relief and improved health misunderstandings about Asian and misleading. Reference the U.S. and well-being to clients through the bodywork therapy. Department of Education’s definitions of application of manual techniques [The author] makes no distinction Massage Therapy (51.3501) and Asian for manipulating skin, muscles, and between the different Asian bodywork Bodywork Therapy (51.3502). connective tissues. Includes instruction therapies professions and a few Pamela Ellen Ferguson, Dipl. A.B.T. in Western (Swedish) massage, techniques that might be integrated (NCCAOM), AOBTA(r) and G.S.D.-C.I., sports massage, myotherapy/trigger into a bodywork practice after minimal L.M.T. (TX). Austin, Texas point massage, myofascial release, training. deep tissue massage, cranio-sacral The article makes no reference to the Editor’s note: According to the U.S. therapy, reflexology, massage safety American Organization for Bodywork Department of Education’s National and emergency management, client Therapies of Asia (AOBTA) and our Center for Education Statistics, the counseling, practice management, official list of definitions. I do not know following are the definitions of Asian applicable regulations, and professional the source of the definitions [the article] Bodywork Therapy and Massage standards and ethics. lists. Nor does the article outline the Therapy/Therapeutic Massage: Comments from Social Media Article: “This is Why Some People Don’t Like to Be Touched” Because they’ve had unhealthy touch The source of their anxiety is abuse of or they were never exposed to touch some sort. Touch is too much and can [or] they were abused or violated in be overwhelming. some way. There usually is a backstory; Helen Ann not right not wrong necessarily, just is, facebook.com/massagemagazine and [touch is] not the type of thing one should force because everyone has their Read this article here: own comfort level as it concerns touch. massagemag.com/touchavoidance Ohddie Roah Wilson facebook.com/massagemagazine 7 MASSAGE Magazine | October 2017 | massagemag.com News & Current Events Massage Therapist is Also a Humanitarian Massage therapist Marcia Chaves “It was a smaller city [so] I was able to N O Tyndall was honored for her help with massage events and work with CIATI vnao otlwnuponrt-oedfeaitry i,wn 1 oS6ro5k u-wmthiti lheF lTbohriciedy aSc lMteh AariRdt sTep Rforoindmseo— rsa shfrmeoamarld lae a rc bcooollumeta pTgahuneei e.S sTM,h”A eT RySnTMd RAailRdl esTa yRideida. erSs hh aeag sfoi r st HERAPY ASSO Miami to Key West and benefits HIV/ raised more than $8 million since it began GE T AIDS service organizations—with in 2003. MASSA tHhuem Paenrfiotarrmiaann Acew aHreda. lTthh eF SaMwaTrAd was forT Tynhde aSllM sAaiRdT s Rheid hea fso rb feoeunr yveoalursn taese rain g DA STATE presented at the Florida Massage massage therapist. This year, in 2017, ORI Therapy Association convention in she has been invited to be a crew leader HE FL Orlando, Florida, in June. for the organization. Her role this year OF T This award is given annually to will be managing a crew and organizing URTESY individuals in the massage industry who a group of about 300 people who will be CO O have improved the lives of their clients supporting the ride. OT H and have given back to the community. “I’m passionate for what I do, and I love P Marcia Chaves Tyndall, L.M.T. (center) holds a plaque According to a press release, this is the to help people in general,” Tyndall said. commemorating her receiving the 2017 Performance 15th year this award has been presented. “Volunteering is something that makes me Health FSMTA Humanitarian Award. She is flanked Tyndall is originally from Brazil and feel better. When I can do something for by (L) Craig Hall, director of sales and marketing lived in many cities before moving to Ft. someone, I feel happy about it.” for Performance Health, and (R ) Joyce Prahasky, Lauderdale. —Hannah Fell executive president of the FSMTA. Massage, Music & More Recommended for Cancer Patients A new systematic review focused on natural products as part of supportive care integrative therapies for patients with or to manage breast cancer treatment- breast cancer and other cancer populations. related side effects. The researchers evaluated more than 80 “Studies show that up to 80 percent of different therapies and developed grades of people with a history of cancer use one or evidence. Based on those findings, the Society more complementary and integrative therapies, for Integrative Oncology makes the following but until recently, evidence supporting the use recommendations: of many of these therapies had been limited,” said Heather Greenlee, N.D., Ph.D., assistant • Use of music therapy, meditation, stress professor of Epidemiology at Columbia management and yoga for anxiety and University’s Mailman School of Public Health, stress reduction; and past president of the Society for Integrative • Use of meditation, relaxation, yoga, Oncology. massage and music therapy for depression and mood disorders; “Our goal is to provide clinicians and • Use of meditation and yoga to improve patients with practical information and tools quality of life; to make informed decisions on whether and • Use of acupressure and acupuncture for how to use a specific integrative therapy for reducing chemotherapy-induced nausea a specific clinical application during and after and vomiting; breast cancer treatment,” she added. CK OBE STO • Aof laincgke ostfe sdtr odniegta eryv idsuepncpele smuepnptos rotirn gb othtaen uicsael Spuoburliccea:t iConA :o Af tChea nAcmeer rJicoaunrn Caal fnocre Cr lSinoicciiaentys., a D A 8 MASSAGE Magazine | October 2017 | massagemag.com Integrative Doctors Say N O CIATI O the U.S. Medical System C ASS CTI is “Seriously Flawed” OPRA HIR C DA Acacreo rddisinsga ttios faie dn ewwit hre opuorr th, eaa llathrg cea mrea sjoysritteym of: i7n3te pgerarctievnet dhoacvteo ras OF THE FLORI nheegalathti vcea vreie swy sotfe tmhe i sm OeKdi,c parl estytys tgeomo,d a onrd e jxucset l1le0n pt.ercent feel that our URTESY O The Integrative Physician Market Landscape 2017: A RealPersona™ O C Segmentation Study of U.S. Integrative MDs and DOs, report provides Lynda Solien Wolfe, L.M.T. (center) holds a plaque commemorating PHOT a comprehensive snapshot of the integrative medical specialty, her being awarded the William C. “Bill” Lindsey Award, at The National including practitioners’ clinical philosophies, trends, sentiments and by the Florida Chiropractic Association (FCA) in Orlando, Florida, in behaviors. It includes data from 1,133 integrative M.D.s and D.O.s August. She is flanked by (L) Jack Hebert, FCA government relations from 49 states. director, and (R) Debbie Brown, FCA CEO. An integrative physician is one who is trained in allopathic medical procedures, possesses an M.D. or D.O. credential, and prescribes Lynda Solien-Wolfe complementary therapies such as massage, acupuncture and herbs along with medical treatments. Oftentimes, health care professionals Honored by Chiropractic trained in such complementary therapies work within the integrative medical team. Association The report includes a section on how integrative doctors see the mainstream U.S. health care system. “Some of these doctors work closer to the conventional insurance The Florida Chiropractic Association presented its William C. “Bill” model, while others [work] further away, but doctors are fairly Lindsey Award to massage therapist (and proponent of both consistent in their negative attitudes toward today’s health care massage and chiropractic) Lynda Solien Wolfe, L.M.T., at its national system,” the report noted. chiropractic conference, The National by FCA 2017, in Orlando, “‘I feel that our health system is doing its best to try to keep up and Florida, in August. keep a finger in the dam, but the health system can only do so much if The award recognizes a chiropractic layperson for his or her heroic people are not willing to change their lifestyle,’” one doctor said in the service to Americans and commitment to educating the public on report. the benefits of chiropractic care, according to an FCA press release. Another doctor said our medical system is best for acute Solien-Wolfe is vice president, Massage & Spa for Performance Health conditions: “‘Let’s get you out of the emergency situation. It’s like a and has worked closely with the FCA for more than 20 years. She has Band-Aid. How do I help these people to understand that there is been in massage practice in Merritt Island, Florida, for 25 years. such a thing that you are able to go off of your thyroid medicine, you “I know of very few people without “D.C.” after their name that have are able to get off of insulin? There’s story, after story, after story, after as much passion as Lynda does for this profession, said FCA CEO story. If we only listen to people, it’s out there.’” Debbie Brown. “Above and beyond all that her impressive biography Perhaps not surprisingly, the majority (62 percent) of integrative contains, the reason she was selected for this rare reward is because doctors also say they are driven by altruism, not income, while 22 she is an ambassador for chiropractic wherever she goes, and she percent say they are driven by both altruism and income, and just 4 goes everywhere.” percent say income is their primary motivation. For many years, Solien-Wolfe educated Florida legislators on the benefits of both massage and chiropractic, she told MASSAGE Attitude Toward American Healthcare System Magazine. She has also worked to bridge the massage and chiropractic fields. In that regard, she built a massage program for 60% 56% the FCA whereby conference attendees can receive massage, and 50% she also helped the FCA create its award presented annually to a massage therapist. 40% “Chiropractic goes hand in hand with massage,” Solien-Wolfe 30% said. “I never wanted to choose whether to get a massage or see my chiropractor—and I want you to go do both. 20% 17% 17% “If you can get treatments without drugs, or need less medication, 10% that’s a win-win for everybody,” she added. 4% 5% 1% Solien-Wolfe said she was surprised to receive the award and felt 0% Excellant Pretty Okay Somewhat Seriously Extremely that by honoring her the FCA was honoring the massage field and Good Flawed Flawed Corrupt and saying, “Hey, we’ve done a great job.” Harmful Source: The Integrative Physician Market Landscape 2017: A RealPersona™ Segmentation Study —Karen Menehan of U.S. Integrative MDs and DOs 9 MASSAGE Magazine | October 2017 | massagemag.com Expert Roundtable Take Care of Yourself CK O OBE ST D A T What Massage hese massage practitioners, experts and Experts Can educators open the door to their self-care techniques, and some of them might not Teach Us About look like what you’d expect. The takeaway? Self- Self-Care care can be fun, inspiring and surprisingly simple. Practices ranging from napping to self-massage to firearms (and more) help these people feel happy, relaxed and ready to tackle each day as a massage professional. 10 MASSAGE Magazine | October 2017 | massagemag.com