“Marketing Your Book with Amazon is the simplest guide for using Amazon's powerful marketing systems to sell more books. Shelley over delivers in this book by breaking down each task in an easy step- by-step, manageable system. First-time authors should read this book. Authors who have been around the block should read this book. I can guarantee that even if you've published a multitude of books and have them listed on Amazon, you're missing at least one (or like me, five or six) key components to sell more books and make Amazon do the work for you. And to top that off, Shelley also mentions some other online ninja tricks to getting more exposure to your books and you as the expert. Grab this inexpensive book today and follow Shelley's steps to Amazon marketing success. You won't be disappointed!” - Kristen Eckstein International award-winning speaker and two-time best-selling author, www.UltimateBookCoach.com “Shelley, you have a home run with this book! WOW! My heart is beating fast and my mind is racing with ideas and excitement! AWESOME book!!! In Marketing Your Book with Amazon, Shelley Hitz has put together a powerful and comprehensive guide that walks authors through 21 of the most powerful things they can do to maximize their exposure and their book sales on Amazon! You are going to love how Shelley includes screenshot photographs and walks you through step-by-step, how to effectively set up your book sales page on Amazon while making the most of the many opportunities Amazon avails to authors. Shelley also includes something very unique with her book, a video tutorial. Head over and get your copy of this power guide and companion video today. Take action on what you are about to learn and watch your book sales skyrocket!” - D'vorah Lansky, M.Ed., Bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online, www.BookMarketingMadeEasy.com “I have been marketing books for 16 years and ebooks for over a year. With 20+ ebooks and a group of authors who have joined me to learn to market, I thought I was pretty savvy, but I learned things from this book I didn't even know! The book includes step-by-step ways to increase your visibility and even more important your work's viability in the Amazon market place. Some of the advice and information is basic (and invaluable!) for those just starting out in epublishing. Some of it walks you through advanced concepts like how to set up your Amazon Author Central page and how to tell the world about your work on Facebook and Twitter. In fact, I'm now going to go back and follow the checklist for each of my books. If you're an ebook author or publisher and you're wanting to know effective ways to put the best face on your work you can, this book is for you!” - Staci Stallings, #1 Best-Selling Amazon Author and founder of Grace & Faith Author Connection, http://SpiritLightBooks.wordpress.com "I'm a self-published author who has sold tens of thousands of books on Amazon.com. I only wish I has access to Shelley Hitz's book, "Marketing Your Book On Amazon" years ago. In it, Shelly shares many tips I had to figure out myself through trial and error; she also shares tips new to me that will help me going forward. Not only does her book give you the "how-to's" of marketing your book on Amazon, it is full of screenshot illustrations so you can see exactly what she's teaching. Shelley tells you everything you need to know about setting up your Amazon book page, linking all your books versions, tagging and categorizing your book, and incorporating your marketing plan into your Amazon page. Shelley also includes an online video that walks you through step-by-step everything you need to do to set up your book on Amazon. Looking over this expert's shoulders via her video is worth the cost of her book many times over. If you're planning on publishing on Amazon, you'll find Shelley Hitz's book, "Marketing Your Book On Amazon" an indispensable resource you'll keep within arm's reach as you create your Amazon marketing plan." - Tony Eldridge, Author of The Samson Effect, The Lottery Ticket, and Conducting Effective Twitter Contests, http://blog.marketingtipsforauthors.com/ Marketing Your Book On Amazon: 21 Things You Can Easily Do For Free To Get More Exposure and Sales © 2012 Shelley Hitz All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means – electronic, mechanical, photographic (photocopying), recording, or otherwise – without prior permission in writing from the author. Download my free templates and report, “200+ Free Book Marketing and Author Tools” here: www.self-publishing-coach.com/newsletter.html BONUS: Video Tutorial Included I want you to be successful. So I have recorded a video where you can watch me as I show you on my computer screen the steps I take to optimize my Amazon sales page after publishing a new book. I have now published over 20 books and have developed a process that works great. I will cover many of the steps in this book as well as other marketing tips not included in the book. The video link is included at the back of the book with no opt-in required. TABLE OF CONTENTS Introduction # 1: Know the Anatomy of an Amazon Book Sales Page # 2: Choose the Best Categories For Your Book # 3 Sign Up For Author Central # 4 Add Your Books to Your Author Profile # 5 Change Your Book Categories For Print Books # 6: Change Your Book Categories for Kindle eBooks # 7 Make Sure the Print and Kindle Versions Are Linked # 8 Add Search Keywords To Your Book # 9: Add Your Book to Your Website # 10: Update Your Author Profile # 11 Post Your Most Powerful Reviews on Your Book Sales Page # 12 Add From the Author to Your Book Sales Page # 13 Create a Compelling Book Description # 14 Update Your Amazon Public Profile # 15: Add Extras Through Shelfari # 16 Get Valuable Sales Data For Print and Kindle Books # 17 Get Customer Reviews For Your Book # 18 Sign Up For The Amazon Associate Program # 19 Digitally Autograph Your Kindle eBooks # 20: Promote Your Book Via Social Media # 21 Promote Your New Book Using KDP Select Conclusion: Post-Publication Checklist Bonus Video Tutorial About The Author: Shelley Hitz INTRODUCTION Once you publish your book on Amazon, it’s time to start marketing it. Unfortunately, very few books become bestsellers overnight. Instead, many authors become discouraged at the lack of sales and results. I encourage authors to see book marketing as a marathon, not a sprint. Book marketing expert, John Kremer says, “Do something every day to market each of your books for three years.” However, there are many things you can easily do for free after publication to market your book on Amazon for both print and Kindle eBooks. I published my first book in November of 2008. I wish that I would have known the strategies that I am going to teach you in this book four years ago as it would have resulted in more exposure and potentially many more sales. Better late than never! Over and over I have seen authors neglect to take the steps I have outlined in this book. I believe that what I share provides a strong foundation for the rest of your marketing efforts. If you fail to implement these simple, but effective strategies, your overall marketing plan will not be as effective. So take the time to go through each of these steps for each of your books. Powerful Results By Optimizing Book Categories One of the most powerful things I am going to teach you within these pages is how to choose the best category for your book. It is amazing what a few tweaks and changes to your Amazon account can do for your book rankings! Within just a few days of optimizing one of my books, it hit #1 on Kindle for its category. Check out the screenshot below: Amazon Best Sellers Rank: #27,046 Paid in Kindle Store #1 in Kindle Store > Kindle eBooks > Nonfiction > Children’s Nonfiction > Religions > Christianity > Prayer And I have seen similar results over and over with my other books. Are You Selling As Many Books As You Would Like? If not, it might be because people are not finding you. One way to increase your exposure on Amazon's search engine is through keywords. Have you chosen the most effective keywords for your book? I will also cover how to research and update the keywords for your book, both for print books and Kindle eBooks. I truly believe that optimizing your book sales page on Amazon is one of the most effective things you can do to market your book(s). Want to know the crazy part about this? It’s free! All it will cost you is a few hours of your time. So What Are You Waiting For? Let’s get started!