SOCIOLOGY OF THE ARTS Managing Culture Reflecting On Exchange In Global Times Edited by Victoria Durrer · Raphaela Henze Sociology of the Arts Series Editors Katherine Appleford Kingston University London London, UK Anna Goulding University of Newcastle Newcastle, UK Dave O’Brien University of Edinburgh Edinburgh, UK Mark Taylor University of Sheffield Sheffield, UK This series brings together academic work which considers the produc- tion and consumption of the arts, the social value of the arts, and analyses and critiques the impact and role of cultural policy and arts management. By exploring the ways in which the arts are produced and consumed, the series offers further understandings of social inequalities, power relation- ships and opportunities for social resistance and agency. It highlights the important relationship between individual, social and political attitudes, and offers significant insights into the ways in which the arts are develop- ing and changing. Moreover, in a globalised society, the nature of arts production, consumption and policy making is increasingly cosmopoli- tan, and arts are an important means for building social networks, chal- lenging political regimes, and reaffirming and subverting social values across the globe. More information about this series at http://www.palgrave.com/gp/series/15469 Victoria Durrer • Raphaela Henze Editors Managing Culture Reflecting On Exchange In Global Times Editors Victoria Durrer Raphaela Henze Queen’s University Belfast Heilbronn University Belfast, UK Künzelsau, Germany ISSN 2569-1414 ISSN 2569-1406 (electronic) Sociology of the Arts ISBN 978-3-030-24645-7 ISBN 978-3-030-24646-4 (eBook) https://doi.org/10.1007/978-3-030-24646-4 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and trans- mission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Anna Goulding This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Acknowledgements We would like to thank the Arts and Humanities Research Council in the United Kingdom. This publication has been made possible through their funding of our international research network, Brokering Intercultural Exchange: Interrogating the Role of Arts and Cultural Management (www. managingculture.net), in addition to support from the Würth Foundation. We also thank the many researchers, practitioners, and policymakers who took part in our seminars so far. Without them, these contents would not have been possible. v Praise for Managing Culture “This important book focuses on a relatively neglected aspect of cultural policy: the training, methods, practices, and agenda-setting by cultural managers Equally important is the exchange among managers, communities and institu- tions and the encounter of values and perspectives on their practice. Indeed, the book itself is a product—and future direction—of such an exchange, an ongo- ing one that can be followed and joined online.” —George Yúdice, Professor of Latin American Studies, and of Modern Languages and Literatures at the University of Miami, USA “The Enlightenment claim for the universal nature of European culture looks ever more fragile in a globalising world with changing power dynamics. This valuable book questions the critical assumptions underlying the systems of thought and practice in contemporary artistic production, highlighting espe- cially the mutual reinforcement of dominant approaches in education and man- agement. A bracing, vital read for anyone concerned with cultural management, which helps distinguish habit and self-interest from what might be of real and lasting value.” —Francois Matarasso, Community artist and writer Contents 1 Introduction 1 Victoria Durrer and Raphaela Henze Culture 3 Management and Culture 5 Rights 7 Contents 9 References 17 Part I Conditions 23 2 Culture and International Development: Managing Participatory Voices and Value Chains in the Arts 25 J. P. Singh Introduction 25 Bringing Back Culture 27 Human Well-Being and Cultural Voice 34 A Value Chain Perspective 38 Conclusion 43 References 46 ix x Contents 3 More Than Just Lost in Translation: The Ethnocentrism of Our Frames of Reference and the Underestimated Potential of Multilingualism 51 Raphaela Henze Introduction 51 Language Skills 52 Methodology 57 Conclusion 74 References 76 4 Value as Fiction: An Anthropological Perspective 81 Kayla Rush Introduction 81 Value as Ethnographic Fiction 84 The Cracked Art World 87 Funding Applications as Tournaments of Value 89 Conclusion: Some Implications for Arts and Cultural Management 91 References 92 Part II Practice 97 5 Affective Arrangements: Managing Czech Art, Marginality and Cultural Difference 99 Maruška Svašek Theoretical Approach 101 Expertise, Enthusiasm and Shared Aims 102 Finding Political and Financial Support and Dealing with Unexpected Challenges 105 Non-local Audiences and the Attraction of Český Krumlov 107 The Launch: Art World Rituals as Affective Arrangements 109 Conclusion 119 References 123 Contents xi 6 The ‘West’ versus ‘the Rest’? Festival Curators as Gatekeepers for Sociocultural Diversity 127 Lisa Gaupp Introduction 127 Curatorial Practice at International Performing Arts Festivals 131 Curators as Gatekeepers 134 Methodology 139 Network Relations 140 Sociocultural Conventions 144 Conclusion 148 References 149 7 Challenging Assumptions in Intercultural Collaborations: Perspectives from India and the UK 155 Ruhi Jhunjhunwala and Amy Walker Funding Structures 156 International Development 158 Cultural Diplomacy 159 Inherent Inequalities 160 Cultural Stereotypes and Collective Identities 161 Reflections from Practice 162 Conclusion 166 References 168 Part III Education 171 8 A Call for Reflexivity: Implications of the Internationalisation Agenda for Arts Management Programmes Within Higher Education 173 Victoria Durrer Arts and Cultural Management Education: A Global Landscape 176 Arts and Cultural Management Education Content 182