www.osram.com/automotive Light is motion Light range 2017 Global No.1 in Automotive Lighting Light is OSRAM WWW.CAIADO.PT OSRAM | Contents Quite simply the best solution OSRAM provides the perfect vehicle lamp for every use and every requirement, be it in cars, motorcycles, trucks or off-road, be it LED, xenon or halogen, and whether for performance or design-oriented drivers. Category Highlight Feature ECE/Range Page Global No.1 in Automotive Lighting 04 New packaging concept 06 Halogen portfolio overview 10 Xenon portfolio overview 12 LED LED headlight Outstanding design - 16 LED daytime running lights Increase visibility during the day - 18 LED fog lights Improving both visibility and style - 20 LED premium & standard retrofts Wide range of different light colors - 24 LED styling lights Individual ambiences - 32 LED inspection lights & warning lights Practical, mobile light sources - 36 LED reading lights Flexible LED reading light - 46 Xenon OSRAM Trust Program Verify original OSRAM xenon products D1S, D1R, D2S, D2R, D3S, D3R, D4S, D4R, D8S 50 XENARC® NIGHT BREAKER® UNLIMITED Brightest OSRAM xenon light D1S, D2S, D3S, D4S 52 XENARC® COOL BLUE® INTENSE Extra-blue xenon light D1S, D1R, D2S, D2R, D3S, D4S 54 XENARC® ULTRA LIFE Superior life span and ten-year guarantee1) D1S, D2S, D3S, D4S 56 XENARC® ORIGINAL Four-year guarantee2) D1S, D1R, D2S, D2R, D3S, D3R, D4S, D4R, D8S 58 Halogen Car NIGHT BREAKER® LASER Brightest OSRAM halogen light H4, H7 62 NIGHT BREAKER® UNLIMITED Up to 110% more light3) H1, H3, H4, H7, H8, H11, HB3, HB4 64 SILVERSTAR® 2.0 Best price-performance ratio H1, H4, H7, H11 66 COOL BLUE® INTENSE Bluish-white light for xenon look H1, H3, H4, H7, H8, H11, H15, H16, H27W/1, H27W/2, HB3, HB4, HIR2, W5W 68 DIADEM® CHROME | DIADEM® Only amber or red during operation PY21W, WY5W, PR21W, PR21/5W 70 ULTRA LIFE Longer life and four-year guarantee4) H1, H4, H7, H11, P21W, PY21W, P21/5W, W5W, R5W, R10W, C5W, H6W 72 ORIGINAL LINE 12 V OEM quality Complete product range 74 Halogen Motorcycle NIGHT RACER® 110 Up to 110% more light3) H4, H7, H8, H11 80 NIGHT RACER® 90 Up to 90% more light3) HS1 80 NIGHT RACER® 50 Excellent value for money H4, H7, H11, HS1 82 X-RACER® Bluish-white light for xenon look H4, H7, H8, H11, HS1, S2 84 ORIGINAL OEM quality H4, H7, HS1, S1, S2 84 1) With online product registration. Refer to www.osram.com/am-guarantee for precise conditions and registration 2) Refer to www.osram.com/am-guarantee for precise conditions 3) Compared with standard lamps 4) 4th year with online product registration. Refer to www.osram.com/am-guarantee for precise conditions and registration 2 OSRAM Light range 2017 – Vehicle lamps WWW.CAIADO.PT OSRAM | Contents Category Highlight Feature ECE/Range Page Halogen Truck TRUCKSTAR® PRO Brightest OSRAM truck light H1, H3, H4, H7, H11, PY21W, P21W, P21/5W, W5W, R5W, R10W, T4W 88 ORIGINAL LINE 24 V OEM quality for trucks Complete product range 90 Offroad SUPER BRIGHT PREMIUM SUPER BRIGHT Excellent brightness for off-road use - 94 COOL BLUE® BOOST Hyper blue light for off-road use - 96 Sets & Tools Spare lamp kit for passenger cars 100 Spare lamp kit for trucks and buses 102 Automotive Lamp Cabinet 104 Shelf Rack | MINIWATT® assortment box 106 POS product presentation and demonstration 108 Lamp overview 112 Bases 114 Index 16 Summary of types and applications 132 Order information 138 = INNOVATION = PERFORMANCE = DESIGN = COMFORT = ORIGINAL All OSRAM 12 V and 24 V halogen automotive lamps are UV-reduced, can replace existing lamps and meet the relevant standards, e.g. ECE R37 (with the exception of OFF-ROAD lamps) OSRAM Light range 2017 – Vehicle lamps 3 WWW.CAIADO.PT OSRAM | Global No.1 in Automotive Lighting 200 best reasons for OSRAM – the number 1 worldwide On average, around 200 lamps are ftted in every car – that’s 200 times top quality from OSRAM, the global leader in lighting solutions on and in your vehicle. OSRAM is a leader in innovation and technology, and sells the highest volume of lamps in the fast growing OEM market for cars, as well as in the rapidly expanding market for replacement lamps. Original brand quality – close to the customer Certifed total quality management OSRAM offers OEM quality and by doing so exceeds all “Made in Germany” ECE minimum standards, since lighting solutions are The best technicians and engineers are researching produced according to the strict requirements of car and developing right now at several OSRAM locations manufacturers. Workshops and end users can see in Germany. OSRAM is the developmental partner for OSRAM products for themselves at tuning trade fairs all leading headlight manufacturers, OSRAM quality and events, and experience innovative product solutions management being certifed according to ISO 9001 in showcased vehicles. and the vehicle lamps themselves according to TS 16949. Intelligent lighting solutions and uncompromising product quality are only made possible through this certifcation. This is why OSRAM's customers include the world’s foremost automobile manufacturers, and also why OSRAM is one of the best known brands. 4 OSRAM Light range 2017 – Vehicle lamps WWW.CAIADO.PT OSRAM | Global No.1 in Automotive Lighting The best light for even more vision OSRAM – sustainable in principle The continuous development of vehicle lamps for even Environmental protection at OSRAM goes far beyond better road vision for the driver and sharper perception compliance with the law: OSRAM production is by other road users is always in the spotlight at OSRAM. resource-effcient, is targeted at conserving energy, Headlamp light of exceptional quality evenly illuminates and reduces packaging material. This is guaranteed the feld of vision of 50 to 75 metres in front of the consistently and continuously by an environmental vehicle. Many OSRAM headlamps however, illuminate management system according to ISO 14001. for a signifcantly greater distance, so that signs, other vehicles and obstacles may be identifed even earlier. Trust through monitoring Imitations of OSRAM products are not only a commercial problem, but also a safety risk for our customers. The most frequently imitated are OSRAM Xenon products – in order to signifcantly minimize the number of copies, OSRAM has developed the OSRAM Trust Program, which the customers themselves can use to check whether they have an OSRAM original. More details on page 50/51. OSRAM Light range 2017 – Vehicle lamps 5 WWW.CAIADO.PT OSRAM | New packaging concept OSRAM color code packaging – Go for your perfect match Just as there are different types of vehicles there are different types of drivers. And there are different reasons for buying vehicle lamps, too. Some drivers always look for the latest innovations, some need optimum performance, others attach importance to design and some prefer long-life products or are simply looking for original spare part quality. Thanks to the new packaging for OSRAM vehicle lamps, luminaires and LED innovations with its clear, comprehensible color coding system all these demands and types of customer are perfectly covered. INNOVATION Benefts for your customers Neutral black and silver color for being innovative — Less technology-oriented and more and always one step ahead. customer-oriented communication — Clear user guidance on the shelf with PERFORMANCE consistent, cross-product packaging design Dark and intense red color for “OSRAM Quality” — Effcient information provided by modern, to perfection. Strong, leading, premium. clearly understandable icons — Greater convenience because the right DESIGN product can be located quickly and easily Cool blue color for creativity, uniqueness and individuality. A color that stands out. Benefts for your lighting business — Increased sales – bold, attractive design, COMFORT good visibility on the shelf Modern green reflecting the harmonious economist — Higher appeal, quality perception and price by not being more modern than eco. acceptance – consistently for all products from ORIGINAL SPARE PART to value added products ORIGINAL — Increased consumer acceptance and generation of Bright “OSRAM-Orange” on a white background for additional revenue – specially designed “highlights” trusted quality. Clear association with the brand. within the portfolio, rapid recognition of additional products Get in touch with us and learn more about the new i OSRAM packaging concept: www.osram.com/the-perfect-match 6 OSRAM Light range 2017 – Vehicle lamps WWW.CAIADO.PT OSRAM | New packaging concept Whichever way you look at it: strikingly attractive and informative The new OSRAM packaging design has a twofold effect: eye-catching from a distance – and clear, persuasive information when seen up close, according to the motto “less is more”. The front – key information at a glance The ECE reference, voltage and wattage are The vehicle type CAR, MOTORCYCLE, shown prominently and clearly in the top left SCOOTER or TRUCK is shown prominently corner as important search criteria. Within and clearly as an icon in the top right the LED portfolio that space is used for corner. highlighting the technology and reference. The level of the upsell is defned by the speedometer. So the number of silver The brand name and orange banderole, as a segments on the speedometer changes seal of quality, are placed prominently with the upsell of the value added products across the top of the packaging. to identify the upsell of different products in one product family. Instant recognition of the product benefts The product is always clearly visible and added value thanks to large icons that whether as a photo or in a window. highlight each product’s key values. Each segment portrays a vehicle which represents the individual product range The name of the product family to stand out and create recognition. is shown clearly. In addition the vehicle type CAR, MOTORCYCLE, SCOOTER, TRUCK underlines the application of the product. The back – Quality indicator – original spare part in even more information OEM quality. at second glance Type and order reference. Clear visualization of product and corresponding application. Always replace in pairs. The added value of the product compared Regionally required text and barcode for to the standard product is explained in optimum consumer information. Changes pictograms – comparison of luminous from region to region due to different intensity, beam length, light color and regional requirements. service life. Within the LED portfolio that space is used for application notes, technical information or installation advice. Application notes, safety information and mandatory pictograms. The design shown here for a blister pack is the same for all the other OSRAM Automotive product packaging. OSRAM Light range 2017 – Vehicle lamps 7 WWW.CAIADO.PT OSRAM | New packaging concept The extended system: also simple and sophisticated The new attractive packaging concept allows the OSRAM automotive range to be presented in an even more modern, eye-catching and customer-oriented look. New clear color coding based on different “customer types” makes it easy to guide customers to the right product with an effective upsell visualization and a clear differentiation of the various technologies. Of course the new packaging system is not limited to car lamps but also includes motorcycle and truck lamps as well as the latest LED product innovations. 1. Consistent design New design for all types of packaging — Folding boxes, blisters – and our new optimized duo boxes No more color segmentation per vehicle — Consistent look for all vehicle types within a segmentation — Image in the speedometer and icon in the top NEW! right hand corner according to vehicle — Customer fnds information always in the same place 8 OSRAM Light range 2017 – Vehicle lamps WWW.CAIADO.PT OSRAM | New packaging concept 2. Effective upsell visualization 3. Differentiation of xenon and halogen technologies Differentiation through image and speedometer Xenon products are differentiated by having a silver — The upsell is visually indicated by a change of the header showing the technology upsell. image (more “light beams”) and of the speedometer (more silver colored segments) — For LED products the color scale of the packaging is also changing Xenon = silver Halogen = white standard premium OSRAM Light range 2017 – Vehicle lamps 9 WWW.CAIADO.PT OSRAM | Halogen range Portfolio overview halogen PERFORMANCE PERFORMANCE PERFORMANCE NIGHT BREAKER® LASER NIGHT BREAKER® UNLIMITED SILVERSTAR® 2.0 Up to + 130% LIGHT Up to + 110% LIGHT Up to + 60% LIGHT UP TO +14300M% UP TO +110% UP TO +60% UP TO +20% UP TO +35M UP TO +20M UP TO +20% NIGHT BREAKER® LASER NIGHT BREAKER® UNLIMITED SILVERSTAR® 2.0 STANDARD STANDARD STANDARD ECE/Range ECE/Range ECE/Range H4, H7 H1, H3, H4, H7, H8, H11, HB3, HB4 H1, H4, H7, H11 10 OSRAM Light range 2017 – Vehicle lamps WWW.CAIADO.PT